ToyMarkets 2008
-
Upload
aggarwalmegha -
Category
Documents
-
view
213 -
download
0
Transcript of ToyMarkets 2008
AUTOMOTIVE
BEAUTY
COMMERCIAL TECHNOLOGY
CONSUMER TECHNOLOGY
ENTERTAINMENT
FASHION
FOOD & BEVERAGE
FOODSERVICE
HOME
OFFICE SUPPLIES
SOFTWARE
SPORTS
TOYS
WIRELESS
June, 2008
Copyright 2008. The NPD Group, Inc. All Rights Reserved. This presentation is Proprietary and Confidential and may not be disclosed in any manner, in whole or in part, to any third party without the express written consent of NPD.
Proprietary and Confidential
Content
� Objectives & Methodology
� Toy Markets in the World
2
Proprietary and Confidential
3
Objective & Methodology
Proprietary and Confidential
4
Objective
Leverage The NPD knowledge and expertise in the Toy Industryto provide with an estimate of the Toy markets around the
World.
Because The NPD Group already operates on the Toy Industry in more than 12 countries, we have developed a market
estimate statistical model based on this accurate information. It's a logical place to start, as some of these countries have
been covered by The NPD Group for a long period.
Proprietary and Confidential
The Concept
� The primary factors that drive the Toys & Games market consumption over the period are:
– Average expenditures per child,
– Changes in population age groups,
– GDP per inhabitant and change in GDP per inhabitant.
� The business-as-usual projection of the Toys & Games market sizes were produced, using the projections of these driving variables provided by IMF, the UN, and The NPD Group. The framework assumptions involved in this business-as-usual projection are:
– The richer the country is, the higher the Average Expenditure inToys per Child (AETC),
– The richer the country is, the larger proportion of Consumers 15years old and over.
5
Proprietary and Confidential
6
Methodology
� Statistical models from the 12 existing markets NPD alreadyoperates:
Kids (0-14 Years Old)
(Number of Kids) X ($ per Kid)Based on GDP/Inhabitant In US$
15 Years +
% ConsumptionBased on GDP/Inhabitant In US$
– Toys Consumer Panel: Australia, France, Germany, Italy, New Zealand, UK, U.S.A.
– Toys Point of Sales Panel: Austria, Belgium, Poland, Portugal, Spain
� We divided the Toy Markets in 2 sections; and created 2 models, based on the GDP/Inhabitant:
55%of the World Market
Proprietary and Confidential
7
Models are based on GDP/Inhabitant
$/Kid by country, based on
GDP/Inhabitant
0
50
100
150
200
250
300
350
0 10 000 20 000 30 000 40 000 50 000 60 000
GDP/Inhabitant ($)
$/K
id (
$)
% Market to 15 Years old +, based
on GDP/Inhabitant
0%
5%
10%
15%
20%
25%
0 10 000 20 000 30 000 40 000 50 000 60 000
GDP/Inhabitant ($)
% M
ark
et
to 1
5+
(%
Va
lue
)
All models start from «0»
Proprietary and Confidential
Sources of Information
8
� All calculations have been made in US$, with exchange rates are as of December 2007.
Proprietary and Confidential
9
Toy Markets in the World
Proprietary and Confidential
10Source: The NPD Group, Inc. – Toy Markets in the World
Worth $72billion, the world Toy market is dynamic
World Toy Market (billion $)
Proprietary and Confidential
Impact of the Exchange Rates
� All calculations have been made in US$. Exchange rates are as of December 2007.
� Because the models are based on information tracked on 12 countries, using 6 different currencies, exchange rates vs. USD impact the trends
11
Proprietary and Confidential
Impact of the Exchange Rates
$68 520.1
12
Proprietary and Confidential
Impact of the Exchange Rate: Summary
� In 2007 USD, the World Toy Market adds to:
� In 2006 USD, the World Toy market adds to:
� In Current USD, the World Toy Market adds to:
13
2006(2007 Exchange rates)
2007
World Toy Market $68.520 $71.963 bn+5.0%
2006 2007(2006 Exchange rates)
World Toy Market $67.030 $70.398 bn+5.0%
2006(2006 Exchange rates)
2007(2007 Exchange rates)
World Toy Market $67.030 $71.963 bn+7.4%
Proprietary and Confidential
Growing areas are:Latin America, through Brazil and to a lesser extent Mexico,
Europe, thanks to favorable exchange rates, and through the Russian Federation.Asia, especially through China, India, and to a lesser extent Indonesia
14
Proprietary and Confidential
15
Proprietary and Confidential
More Countries Contribute to the Toy Market …
16
Proprietary and Confidential
17
Key Facts
Proprietary and Confidential
18
Key Facts
� Worth $71.963 billion, the toy markets in the world are dynamic.
� Growing areas are:
– Latin America, through Brazil and to a lesser extent Mexico,
– Europe, thanks to favorable exchange rates, and through the RussianFederation,
– Asia, especially through China, India, and to a lesser extent Indonesia.
� In the markets audited by The NPD Group, manufacturers face keychallenges:
– Kids Getting Older Younger (KGOY),
– Increased usage of consumer electronic products,
– Change in distribution channels, with more use of the Internet,
– Concentration of sales in the seasonal peaks, driving to an «occasion based purchased»
– Eco-Awareness in these markets
Proprietary and Confidential
Thank You