Presented by:

Anju Rana

Analyze the current and

expected future situation

Determine the direction

of the firm

Develop means for

achieving the mission

The determination of the mission or

purpose and the basic long-term

objectives of an enterprise.

General statements or

understandings that guide

managers’ thinking in

decision making.

TOWS MATRIX: A MODERN TOOL FOR

ANALYSIS OF THE SITUATION

T O W S

THREATS OPPORTU

NITIESWEAKNESS STRENGHTS

It is a conceptual framework for a systematic analysis

that facilitates matching the external threats and

opportunities with the internal weaknesses and strengths

of the organization.

The strategies are based on the external environment

and the internal environment:

WT Strategy

WO Strategy

ST Strategy

SO Strategy

It aims to minimize both weaknesses and

threats and may be called the Mini-Mini

Strategy.

Eg. Joint ventures, retrench or liquidate

Attempts to minimize the weaknesses and

maximize the opportunities.

It is based on using organization’s

strengths to deal with threats in the

environment.

The aim is to maximize the former while

minimizing the latter.

•It capitalizes on a company’s strengths to

take advantage of opportunities.

•If a company have weaknesses, they will

strive to overcome them, by making them

strengths.

External and internal environments are

dynamic

PAST PRESENT PRESENT+T PRESENT+T2

TIME

Mergers

Acquisitions

Joint Ventures

Alliances