TOWNSHIP OF RIDEAU LAKES ECONOMIC DEVELOPMENT COMMITTEE

Monday, December 2, 2019 - 9:00 a.m. AGENDA

1. Roll Call 2. Adoption of the Agenda 3. Declaration of Pecuniary Interest and the General Nature Thereof 4. Adoption of the Minutes – November 4, 2019 5. Delegation – Neil Patterson: tourism marketing 6. Business Arising

6.1 Branding and Marketing

6.1.1 Branding project – presentation by TD Graham + Associates 6.2 Business Networking Group

6.2.1 Request for ongoing fee waiving at Township facilities 6.3 Economic Development Action Plan & Preliminary Budget

7. Action Listing 8. Closed Session (tentative)

8.1 Closed Session Meeting Minutes: Economic Development Committee, August 12, 2019 and September 9, 2019

8.2 Section 239 (2)(i) a trade secret or scientific, technical, commercial/ financial or labour relations information, supplied in confidence to the municipality or local board, which, if disclosed, could reasonably be expected to prejudice significantly the competitive position or interfere significantly with the contractual or other negotiations of a person, group of persons, or organization

9. Correspondence/Information 9.1 Report back from Eastern Ontario Local Food Conference

9.2 Report back from Leeds Grenville Economic Development Summit

10. Next Meeting Date and Agenda Items 11. Items for Ec Dev Meeting Brief 12. Announcements 13. Adjournment

ECONOMIC DEVELOPMENT COMMITTEE MEETING MINUTES

Monday, November 4, 2019

The Township of Rideau Lakes Economic Development Committee held a meeting on Monday, November 4, 2019 at the Municipal Office in Chantry, Ontario.

Chair Claire Smith called the meeting to order at 9:05 a.m.

ROLL CALL

The following Committee members were in attendance: Chair Claire Smith, Mayor Arie Hoogenboom, Councillors Bob Lavoie, Cathy Livingston and Marcia Maxwell and Public Representative Sharen Symondson. Public Representative Jennifer Campbell was absent with prior notice. Staff CAO Mike Dwyer and Meg McCallum, Development and Emergency Management Coordinator were also in attendance.

ADOPTION OF THE AGENDA:

RECOMMENDATION #1 Moved By: Sharen Symondson Seconded By: Arie Hoogenboom

That this Committee adopt the Agenda as submitted.

Carried.

DECLARATION OF PECUNIARY INTEREST & GENERAL NATURE THEREOF:

Chair Smith asked if anyone had a pecuniary interest and the general nature thereof and none were declared.

ADOPTION OF THE MINUTES:

Minutes of the September 9, 2019 Economic Development Committee Meeting were distributed to the Committee. Chair Smith asked for any errors, omissions or questions. None were noted.

RECOMMENDATION #2 Moved By: Cathy Livingston Seconded By: Bob Lavoie

That this Committee approve the Economic Development Committee Meeting Minutes of October 15, 2019 as amended: - Note that Councillor Maxwell was absent with prior notice - Replace Gunnewiek with Smith - Recommendation #7: moved by Cathy Livingston, not Marcia Maxwell.

Carried.

BUSINESS ARISING

Ec Dev Meeting November 4, 2019 Pg. 2

BR+E PROJECT:

LEEDS GRENVILLE BR+E REPORT:

Committee members discussed the draft Action Items from the report, noting much overlap with items identified for Rideau Lakes. Committee members commented on the need to delineate actions best suited to a regional level response and not overstep. After discussion, the following recommendation was moved:

RECOMMENDATION #3 Moved By: Arie Hoogenboom Seconded By: Sharen Symondson

That the Economic Development Committee acknowledge the discussion on the Leeds Grenville BR+E Report and that the Leeds Grenville BR+E Report be posted on the Township website.

Carried.

ACTION PLAN PRIORITIZATION

Committee members reviewed the Action Items and gave direction to staff to assist in developing the draft 2020 workplan and budget. After discussion, the following recommendation was moved:

RECOMMENDATION #4 Moved By: Cathy Livingston Seconded By: Arie Hoogenboom

That the Economic Development Committee acknowledge the discussion on the Action Plan prioritization.

Carried.

NEW BUSINESS

CONSULTANT SELECTION: BRANDING GUIDE AND MARKETING STRATEGY

Committee members reviewed the written report provided by Meg McCallum. After discussion, the following recommendation was moved:

RECOMMENDATION #5 Moved By: Sharen Symondson Seconded By: Arie Hoogenboom

That the Economic Development Committee recommend to Council that staff be directed to finalize the contract for consultant services for the Branding Guide and Marketing Strategy with TD Graham + Associates.

Carried.

Ec Dev Meeting November 4, 2019 Pg. 3

COMMERCIAL RETIREMENT HOUSING OPTIONS

Councillor Lavoie provided background information on the discussion from the Elgin Seniors Housing Board. Committee members discussed possible actions. After discussion, the following recommendation was moved:

RECOMMENDATION #6 Moved By: Arie Hoogenboom Seconded By: Cathy Livingston

That the Economic Development Committee acknowledge the discussion on commercial retirement housing options and direct staff to follow up with local commercial operators and report back.

Carried.

ACTION LISTING: There were no updates noted.

CORRESPONDENCE/ INFORMATION: none noted

NEXT MEETING DATE AND AGENDA ITEMS: The Committee agreed to move the next meeting date to Monday, December 2 due to conflicts with other special Council meetings.

ITEMS FOR EC DEV MEETING BRIEF: The following items were noted: Leeds Grenville BR+E Report.

ANNOUNCEMENTS: none.

ADJOURNMENT:

The Chair declared the Economic Development Committee Meeting adjourned at 11:11 a.m., until the next Regular Meeting.

Claire Smith Michael Dwyer

Chairperson Secretary

Target Markets

•C

urrent & Future Residents (youth

and young families)

•C

urrent & Future Businesses

•C

urrent Visitors/tourists

•P

otentials tourists (enhanced spending/length of stay &

spending •

Transient – travelling Hw

y 15

Key Stakeholders

•Tow

nship Council &

Staff

•Tow

nship stakeholder groups: C

EC’s advisory

comm

ittees, boards •

Upper tier governm

ent •

Investors •

Agri-businesses

•S

chools •

Museum

s •

Tourism operators

•B

usinesses/ Residents

•Youth

•Tourists

Key Products or Services

•R

ural lifestyle with w

orld-class natural and cultural landscapes

•Tourist R

esorts, attractions &

recreation •

Frontenac Arch B

iosphere •

6 lock stations on Rideau C

anal •

Authentic experiences

•V

illages & events, rural heritage &

culture

•Food: farm

to table, specialty & more

Com

petitive Advantages

•Location: Tow

nship with the m

ost Rideau

Canal flow

ing through it •

The lake region of the UN

ES

CO

World

Heritage D

esignated Canal

•A

comm

unity of opportunity •

Location: HW

Y 15 runs through the Tow

nship, proximate to 2 international

bridges and major urban centres

•Q

uality of life: Quiet &

peaceful connection to w

ater/nature •

Positive business clim

ate, reasonable capital and labour costs &

little market

saturation •

Seasonal population spike of potential

investors and residents •

World-class tourism

destination m

arketing being done by Le Boat,

MH

AC

, Tweed and others

Value Proposition

Goal: O

ur goal is to foster a prosperous, growing and

progressive comm

unity that is economically, socially,

and environmentally sustainable.

Vision: “…the Tow

nship will seek to have in place…

W

ell-developed infrastructure, viable villages and hamlets,

expanded business base; a thriving retirement com

munity,

financial sustainability, a municipal hub and balanced

waterfront developm

ent.”

Branding B

rief: Rideau Lakes

ww

w.tdgraham

.com

Novem

ber 29, 2019

Key A

reas of Focus for B

usiness

•B

eing Open For B

usiness •

Workforce R

ecruitment

•B

usiness Engagement &

Collaboration

•V

illage and Ham

let Business

Retention and D

evelopment

•Tourism

Action Item

s

marketing plan to prom

ote brand

that includes and prom

otional action that can be done in

Attributes

•Rural character, culture and lifestyle through heritage & experience

•Progressive com

munity and

government through innovations,

partnerships & collaboration •

Rooted in the land and water

through agriculture & recreation •

Connected to each other through

comm

unity organizations, events & volunteerism

Key Im

ages C

urrent ingredients: •

Loon, lake, reeds •

Daffodils

•Lakes/trees/nature

•The R

ideau Canal/boating

•D

elta Mill/history

•S

mall com

munities

•A

griculture •

Trails/parks

Current O

nline/visuals:

(From R

ideau Lakes Website, S

trategic Plan 2015 &

Com

munity P

rofile 2018, the B

R+E

Report A

ugust 2019 and Overview

provided with R

FP)

Taglines being used: •

An Experience To R

emem

ber •

Daffodil C

apital of Ontario

•E

xplore Rideau Lakes

•D

iscover the Wonder of

Rideau Lakes

From: Gary PetroTo: "Meg McCallum"Cc: kdavies@baybrokerageus.comSubject: Rideau Lakes Business NetworkDate: November 7, 2019 11:06:27 AMAttachments: image001.png

image003.png

Hi Meg,

We would like to officially request that the Rideau Lakes Business Network (anon-profit, not CRA-registered group) be allowed to use the PortlandCommunity Hall basement at zero cost for our planned meetings on the 2ndTuesday of each month.

Our next planned meeting is December 10.

Thank you.Gary

Gary Petro

Web Site DesignManaged Wordpress Hosting

Office: 613-777-0880Mobile:                613-349-7333E-mail:  gsp@terrautopia.ca        sales@jukeboxhosting.comWebsite:              www.terrautopia.ca       www.jukeboxhosting.com

mailto:gsp@terrautopia.camailto:mmccallum@rideaulakes.camailto:kdavies@baybrokerageus.commailto:gsp@terrautopia.camailto:sales@jukeboxhosting.comhttps://linkprotect.cudasvc.com/url?a=http%3a%2f%2fwww.terrautopia.ca&c=E,1,E5nYkEQkBrIcvPwcpZwrEfSMJT6QmGTXw6aH1bohizMoOJdc6BxKfR9_-6CtgH1MdifUuOyOg2RPwPGDynOf9sTsg7iPunsQhQv8XJ4WjDQ,&typo=1https://linkprotect.cudasvc.com/url?a=http%3a%2f%2fwww.jukeboxhosting.com&c=E,1,fMFWnJscl3aN0Obn1Xi9D3Icc77pDjdrVu7C5C81NwnysXPs8xUGOkxeGKTgsWWC8let1RH30UjN-Wtc66jji3u6nYD65wHHIKUtu2fQxt4wVno,&typo=1

December 2, 2019 Agenda9. November 4, 2019 MinutesECONOMIC DEVELOPMENT COMMITTEE MEETING MINUTESMonday, November 4, 2019The Township of Rideau Lakes Economic Development Committee held a meeting on Monday, November 4, 2019 at the Municipal Office in Chantry, Ontario.Chair Claire Smith called the meeting to order at 9:05 a.m.Moved By: Sharen SymondsonSeconded By: Arie HoogenboomThat this Committee adopt the Agenda as submitted.Carried.DECLARATION OF PECUNIARY INTEREST & GENERAL NATURE THEREOF:ADOPTION OF THE MINUTES:RECOMMENDATION #2Moved By: Cathy LivingstonSeconded By: Bob LavoieThat this Committee approve the Economic Development Committee Meeting Minutes of October 15, 2019 as amended:- Note that Councillor Maxwell was absent with prior notice- Replace Gunnewiek with Smith- Recommendation #7: moved by Cathy Livingston, not Marcia Maxwell.Carried.Moved By: Arie HoogenboomSeconded By: Sharen SymondsonThat the Economic Development Committee acknowledge the discussion on the Leeds Grenville BR+E Report and that the Leeds Grenville BR+E Report be posted on the Township website.Carried.Moved By: Cathy LivingstonSeconded By: Arie HoogenboomThat the Economic Development Committee acknowledge the discussion on the Action Plan prioritization.Carried.Moved By: Sharen SymondsonSeconded By: Arie HoogenboomThat the Economic Development Committee recommend to Council that staff be directed to finalize the contract for consultant services for the Branding Guide and Marketing Strategy with TD Graham + Associates.Carried.Moved By: Arie HoogenboomSeconded By: Cathy LivingstonThat the Economic Development Committee acknowledge the discussion on commercial retirement housing options and direct staff to follow up with local commercial operators and report back.Carried.The Chair declared the Economic Development Committee Meeting adjourned at 11:11 a.m., until the next Regular Meeting.Claire Smith Michael DwyerChairperson Secretary

December 2, 2019 Branding Brief ReportRideau Lakes Branding Brief v4December 2, 2019 Fee Waiving ReportRideau Lakes Business Network Fee Waiving RequestDecember 2, 2019 Economic Development Action Plan Report