Toward the Broadband & Ubiquitous Society · 2010-05-06 · Toward the Broadband & Ubiquitous...

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Toward the Broadband & Ubiquitous Society- NTT’s Challenges for a Service Creation Business Group -

Apr. 20. 2010

Noritaka UjiSenior Executive Vice President

CTO, CIONippon Telegraph and Telephone Corporation

NOMS 2010, Osaka


Today’s contents

NTT’s Challenges for a Service Creation Business Group

Operation Technology Ambitions


2010 20122008

NGNLaunchNGN

Launch

2011

Expand NGN service area

2009

NGN & 3Gconvergence

Fixed and mobile full-IP network infrastructure

Launch LTE service

Full-scalebroadband & ubiquitous services

Broadband & Ubiquitous Services Rollout Strategy


Broadband Expansion

FTTH Area : 90% 3G Area : 100%Investment : 3 trillion yen Investment : 4 trillion yen

Population: 127 MHouseholds: 53 MPopulation: 127 MHouseholds: 53 M

FTTH Subscribers : 13 M(Share : 74%)

3G Subscribers : 52 M(Share : 49%)

(Japan)

2004 2005 2006 2007 2008 2009 2004 2005 2006 2007 2008 20090

10M

0

50M

(E) (E)FY FY

As of Dec. 2009


Japan Korea U.S. Gemany France U.K.

51.4% 45.9%

5.9% 0.3%

Broadband Service and Price Trend

100%

0%

30.9 M 15.9 M 18.7 M 17.7 M81.2 M

Fiber DSL Cable, etc

Source: OECD (Subscribers), ITU (Price)

0.3%

<Million Subscribers>24.0 M

0.6

4.9

0.8

3.7

5.26.3

10

0

Charge per 1 Mbps

<US$>


ICT Drives Business Trend

Service Convergence

Paradigm Shift

Globalization


Four Major Growth Areas

Customer-orientedsolution businesses

Upper Layer Solution

GlobalGlobal expansion with high quality ICT service lineup

New market developmentEnvironment & energy

NewBusiness

New services overNGN & 3G network


Changing Revenue Structure

0%

50%

100%

FY2007 2008

5252%% 5858%%

Solution &New Business, Other.

IP Business

Voice Communications(Legacy)

2010 2012

7575%%


Toward “Service Creation”Service creation via convergence of networks

and applications

NGN & Mobile・・・


Video Communication Services

IPTVIPTV

TeleTele--medicinemedicine

NGNNGN

Education SupportEducation Support

NGN

TeleTele--presencepresence

NGN

Digital SignageDigital Signage

NGN


Services with Cloud Computing

EE--GovernmentGovernment

GovernmentResidents

Cloud

Utilities

Business SolutionBusiness Solutionss

ＣＲＭPersonnel,

PayＳＣＭＥＲＰ

EHEHR/PHRR/PHR

TeleTele--workwork

クラウドCloud

E-Mail ・・・

Document Sharing

HealthRecord Receipt Finance,

Accounting

CloudCloud


Home ICT Services

Health CareHealth CareEntertainmentEntertainment

Crime Crime PPreventionrevention Energy Energy ConservationConservation

OneOne--stop Supportstop Support

HGW/SGWHGW/SGW

Home ICT Platform


A New Social System with ICT

Smart GridSmart Grid

Electric CarElectric Car

Energy ManagementEnergy Management(Office)(Office)

Environment

Medical care

Traffic

Education

TV ConferenceTV Conference

EE--governmentgovernment

Government

Local GovernmentLocal GovernmentPortalPortal

Energy ManagementEnergy Management(Home)(Home)

Car CommunicationCar CommunicationOutdoor CameraOutdoor Camera

EE--learninglearningEE--textbooktextbook

EE--whiteboardwhiteboardLocal HealthcareLocal Healthcare

EHR/PHREHR/PHR

Remote MedicineRemote Medicine

Convergence with ICT

Create new social system


Change in ARPU from FTTH

ARPU : Average Revenue Per User

2006

5,000

4,000

(Yen)

4,8004,800

2007 2008 2009

6,000

5,55,59090

Further Acceleration


Today’s contents

NTT’s Challenges for a Service Creation Business Group

Operation Technology Ambitions


Transition of Main Issues

1,000

2,000

2008 2010

Reduce Initial CostExpand Service Area

Reduce Operation Cost

Offer AttractiveServices

year

Subscribers

2001


Bridging the Gap with Operation Technologies

Future trendsFuture trends

Full-IP NetworkFull-IP Network

Service DiversificationService Diversification

・IP Traffic Increase

・FMC・Cloud Computing

CostsCosts

Environmental LoadEnvironmental Load

NTTNTT’’s business s business issuesissues

Network MigrationNetwork Migration

Broadband ServicesBroadband Services

Terminal DiversificationTerminal Diversification・Multiple Terminals


Strategy for Efficient Operations

GlobalD

eployment

Profit

Sales

MaintenanceConstruction

Salesup

Costs down

Know-how


Actions to Improve Operations

Customer

Access Network

CoreNetwork

Construction Maintenance

SCM through BPRSCM through BPR

DIY InstallationDIY Installation Remote SupportRemote Support

Direct Cabling SystemDirect Cabling System

EquipmentStandardization

EquipmentStandardization

Installation and Maintenance Work

Integration

Installation and Maintenance Work

Integration

NetworkMigrationNetworkMigration

Network OperationConsolidation

Network OperationConsolidation

Cloud ComputingCloud Computing


Service Order Process Reconstruction

NTT

Engineering Company

Total SO process reduced 60%

DataConstructionManagementOrder Entry

EquipmentManagement

CustomerManagement

Information Delivery

Flow throughPaperless

Single Input

In-houseManagement Operation

Terminal


One of Optical Fiber Service Order Systems

Outside plant provisioning systems (Optos)

Wiring Diagram

Plant provisioning process reduced 70%

Cable Map

Map Data

Splitter Table

Plant Blueprint

初台支１Ｓ１７

８ＤＳ

８ＤＳ

８ＤＳ

ＥＥ８ＤＳ

ＳＦＡＯ２

Ｎ本Ｇ８

２初台支１Ｓ１８

ＳＭ４０

ＨＳＳＳＷ

7/8

2/8

ＳＭ４０

ＨＳＳＳＷ

１Ｓ１７

８ＤＳ

８ＤＳ

８ＤＳ

ＥＥ８ＤＳ

ＳＦＡＯ２

Ｇ８

ＳＦＡＯ２１Ｓ１８

ＳＭ４０

ＨＳＳＳＷ

7/8

2/8

ＳＭ４０

ＨＳＳＳＷ

Single Screen


Migration to NGN

NGN

PSTNExistingIP Network

Attractive services lead to the NGNAttractive services lead to the NGN


Direct Cabling System in Multi-dwelling Units

Optical Outlet

Common Common Use SpaceUse Space

Low Friction & Easy WiringMaintenance Free

Space-savingNo Power Supply

Optical Splitter

NTTMultiMulti--dwelling Unitdwelling Unit


Remote Support Service

Subscribers have topped 2 million

NGN

Support Center Customer’s home

Remote Computer Monitoring and Operation


Cloud Computing Operation

Data Center

VirtualSystems

Physical Resources

Eco-friendly:Power Consumption ControlEco-friendly:Power Consumption Control

Secure:Virtual Systems IsolationSecure:Virtual Systems Isolation

Speedy:Automatic Installation and ConfigurationSpeedy:Automatic Installation and Configuration

CBoC: Common IT Bases over Cloud Computing


Improved CAPEX for FTTH

Thousand Yen

340

140

0

100

200

300

400

FY2004 2009(E)

ONU OLT

ONU: Optical Network Unit, OLT: Optical Line Terminal

200

2005


R&D for Operation and Management

Network Cost Reduction

Streamlined Construction and Maintenance

Efficient Energy Consumption

Lengthened Equipment Lifetime

The Future Network


NTT Group Initiatives

Better SocietyBetter Society

LowLow--carbon Societycarbon Society

Global Business DevelopmentGlobal Business Development

Service CreationService Creation

Economic GrowthEconomic Growth

Enriched lifestyles

Creation ofbusiness through

innovation

Global activities of individuals

and companiesRevitalizing the

communitySustainable growth

of society

Aging societywith fewer children

Globalization Environmental burden

Financial/economic crisis

Digital divide


Thank you !

Toward the Broadband & Ubiquitous Society · 2010-05-06 · Toward the Broadband & Ubiquitous...

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Transcript of Toward the Broadband & Ubiquitous Society · 2010-05-06 · Toward the Broadband & Ubiquitous...