Tourist Interface Kiosks Trivandrum Development Front.
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Transcript of Tourist Interface Kiosks Trivandrum Development Front.
2Trivandrum Development Front
Agenda
Idea
Aim
Functions
Unmanned Facilities
Requirements
Costing
Possible Locations
Roll-out Plan
Next Steps
3Trivandrum Development Front
Idea
To set up manned and remote interface kiosks at key locations to facilitate tourists in Trivandrum district.
These kiosks will be sources of relevant information to visitors as well as act as an interface to promote Trivandrum as a tourist
destination through various value-adding activities.
4Trivandrum Development Front
Aim
The manned kiosk will have multiple aims:
To act as one-stop interface points at prominent locations like transportation hubs and tourism destinations
To supply information to tourists regarding hospitality and transportation facilities and tourist attractions
To collect information about tourists to conduct market analysis and to engage them in relationship building efforts
Brand building for tourism in Trivandrum and for DTPC
To facilitate growth of the tourism and hospitality industry by improving the tourists’ experience in Trivandrum
5Trivandrum Development Front
Functions Manned Kiosk
The kiosks will dispense a detailed map which will:
– Detail out the road and rail network in the district as well as transportation hubs
– Tourism and hospitality destinations, along with brief descriptions along the margins
– Distances between important points in the district
– Be free of cost
A CD-ROM containing an interactive and more detailed version of the map can be distributed at nominal cost
– The CD can be distributed free of cost to those tourists who register with the kiosks
– The CD will supply detailed information which will encourage repeat visits as well as promote awareness of Trivandrum among people who interact with the recipients of the CD
– The CD will have an attractive packaging giving it the qualities of a memento
The kiosks will provide a City Transport Tariff card:
– With Bus/Train/Flight timings
– Taxi/Autorickshaw fares
– The fares and schedules need to be updated every 3-6 months
6Trivandrum Development Front
Functions Manned Kiosk
The kiosk will provide a Programme/Event Guide which will summarise major events on:
– Weekly: for immediate reference
– Monthly: for repeat visits by tourists on long duration India tours
– Yearly basis: for planned repeat visits
The Event Guide will need constant updation (the Weekly section) and hence can be printed out at each kiosk or at a central facility with an office printer.
The Event Guide can be built-up with the support of the local media and the Tourism Dept.
The personnel at the Kiosk will collect Contact Information from tourists, which can be used for mailing across newsletters in e-mail form.
Issue a Privilege Card – Tri-Mate – which will entitle tourists to discounts and other promotions with hotels, restaurants, retail outlets, airlines etc
Act as a Helpdesk for all relevant queries.
7Trivandrum Development Front
Unmanned Facilities
In addition to the manned kiosks planned at strategic locations, DTPC can also look at unmanned facilities to augment its reach
Touch-screen facilities – consist of a touch-screen terminal which could either be offline or be linked to a central database.
– The facilities can be deployed at secure locations like Technopark, Airport, malls etc
– An Operation & Maintenance contract will ensure reliability
– Agency to be engaged for periodic updation of content
– Will appeal to the younger segment of tourists
Tourism Helpline phones - are limited use remote phones located at major locations.
– They will have access only to a 24X7 Tourism Call Centre and to Emergency numbers
– DTPC can tie-up with a telecom operator to offer the phones and services in return for co-branding opportunities
– DTPC can set up or outsource the small call-centre facility
– Can also be an access to Emergency services
8Trivandrum Development Front
Requirements
Space – Approx. 150 sft
– The kiosk should be strategically located
One desktop with printer and internet connectivity
1 or 2 staff per shift X 2/3 shifts
– Staff should be fluent in English, Hindi and preferable atleast one South Indian language
– Staff should receive basic training in interactional skills (perhaps from KITTS).
– DTPC can also look at deploying students of Hospitality & Tourism institutes as interns
Well designed display material and décor
A display unit – preferably a LCD/Plasma TV or a projection screen.
A 24X7 Tourist Service centre – can be outsourced.
A central database server and links to media for information aggregation.
9Trivandrum Development Front
Cost Estimate
Sl.No.
Item Estimate (Rs)
Monthly Expenses
1 Rent/Lease (150 sft X Rs 40/sft) 6,000
2 Salary of Personnel (3X Rs 8,000) 24,000
3 Utilities (Electricity + Telephone) 2,000
4 Printing 2,000
5 CDs (1000 @ Rs 8) 8,000
Monthly Total – per Kiosk 42,000
One-time Setup Costs
1 Possible down-payment for space (10 months rentals) 60,000
2 Desktop with printer 20,000
3 Furniture and decor 20,000
Total Set-up Costs – per Kiosk 100,000
Display System (Optional) – per Kiosk 80,000
One-time Design and Production costs for material – maps, CD etc – all kiosks 100,000
10Trivandrum Development Front
Cost Estimate - Comments
The costs of the call centre will be based on the number of calls received once the service is outsourced
– This will be typically Rs 10-15/call and hence the total monthly expenditure could be about Rs 30,000 per month (10X100 calls per dayX30days).
The costs of the Tourism Helpline telephone equipment and services can be borne by the telecom operator in exchange for co-branding
The cost of the map and CD can also be met through sponsorship
11Trivandrum Development Front
Possible Locations
The kiosks – both manned and remote – can be rolled out in waves so that the investment will be phased and any issues in initial launches can be corrected quickly
Manned Kiosks
– Wave I
• Airport (both terminals), Central Railway Station, Bus Terminus, Kovalam, Varkala
– Wave II and further
• Ponmudi, Kanyakumari, East Fort, Thenmala, Veli, Aakulam, Museum area
Touch-screen Kiosks
– Wave I
• Technopark, Kovalam, Airport
– Wave 2
• Other Airports in Kerala, Convention centres, Kerala Tourism offices outside Kerala
Tourism Helpline phones
– Airports, Central Railway Station, Bus Terminus, Kovalam (multiple), Varkala, Ponmudi, Veli and Aakulam, East Fort.
12Trivandrum Development Front
Roll-out Plan
Action Item Milestone Date
Manned Kiosks
Feasibility discussion June 20th
Final Approval June30th
Identification of initial wave locations July 15th
Issue of tenders for supply of equipment and construction of kiosks July 20th
Design of promotional material July 31st
Identification, Recruitment and Training (if reqd.) of Personnel Aug 15th
Installation and Commissioning of Kiosks Aug 15th
Inauguration of first wave kiosks Aug 25th
Touch-screen Kiosks
Preliminary feasibility discussion June 30th
Identification of locations July 10th
Identification and negotiation with potential partners July 15th
Procurement and installation of machines Aug 25th
13Trivandrum Development Front
Action Plan
Discuss the idea with key stakeholders
Conduct detailed financial study
Conduct preliminary location identification and discussion with property owners – AAI, Railways etc
Identify and chart approval plan