Tourist Council ofWest Sweden - bmlrt.gv.at387ccb45-1b67-4deb-945e...Tourism Development Five...
Transcript of Tourist Council ofWest Sweden - bmlrt.gv.at387ccb45-1b67-4deb-945e...Tourism Development Five...
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Tourist Council of West Sweden –
a part of
Region Västra Götaland
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Tourism in West Sweden – Facts and figures
• Turnover 45 Billion SEK
• Number of employees (fte) 29.000
• 10 million official guest nights (hotel, cottages, hostels och camping
• …of which app. 3 million foreign guest nights
• Another 10 million guest nights when countingAirBnb, visits to friends & family, guest harbors etc.
• Norway largest export market, followed by Germany, Denmark och Great Britain
• +25% guest nights the last five years
• + 3% guest nights 2019
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Tourism keeps rural areas alive
• Tourism is the main provider of jobs for manyplaces
• Without tourism there would be no food stores, restaurants, hotels, public transports or taxi services in many areas of West Sweden.
• Tourism makes it possible to live all year aroundin rural areas
• There has to be a balance to avoid over tourism
• Tourism has to be positive for both the inhabitants and the visitors
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Six important trends• Urban tourism grows faster than rural tourism
• The bigger players grow stronger
• Technological development
• Active vacation
• Sustainablilty
• Sharing economy
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West Sweden Tourist Board – a part of Region Västra Götaland
West Sweden – a role model for
public private collaboration
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Region Västra Götaland makes collaboration happen
• The region facilitates cooperation between local, regional and national actors within public and private sector
• Cooperation is the key to sustainable tourismdevelopment
• The resources on the regional level make it possibleto have an impact on a strategic level.
Examples:
• Common marketing of the destination in Sweden and abroad
• Gather companies in development projects• Competence development• Research and analysis• Destination management to attract visitors during the
whole year and avoid over tourism
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Room for improvement
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NECSTouR is the Voice of
Regions for Sustainable &
Competitive Tourism
• Since 2007, NECSTouR provides an integrated
approach to Tourism Governance and the
necessary link between the regional level of
government and the European level
• It develops interregional cooperation through
European projects.
• Its 36 Member Regions proactively, and in
partnership, work to address challenges by
identifying, capturing and sharing best practice
solutions
• In this way NECSTouR helps destinations achieve
a smarter, more sustainable approach to
tourism development.
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NECSTouR’s vision towards a Sustainable Regional
Tourism Development
Five Principles
1. Smart and Inclusive Governance
2. Adding Value to the Sense of Place
3. Using a Holistic Vision for Marketing and
Preservation
4. Balancing Place, People and Business
5. Connecting People to People
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