Tourism Trends of Philippines’ Major Markets Secretary JOSEPH H. DURANO Department of Tourism...

Tourism Trends of Philippines’ Major Markets

Tourism Trends of Philippines’ Major Markets

Secretary JOSEPH H. DURANODepartment of Tourism

Secretary JOSEPH H. DURANODepartment of Tourism

Worldwide Visitor Arrivals and Worldwide Visitor Arrivals and Receipts, 1994 - 2004Receipts, 1994 - 2004

Visitor Arrivals % Inc/ Visitor Receipts % Inc/ (in Millions) Dec (in US$ Billions) Dec

1994 517.3 4.3% 3531995 551.5 6.6% 401 13.6%1996 585.8 6.2% 434 8.2%1997 610.0 4.1% 443 2.0%1998 628.2 3.0% 441 (0.5%)1999 651.8 3.8% 457 3.6%2000 696.1 6.8% 477 4.3%2001 694.6 (0.2%) 464 (2.7%)2002 702.6 1.1% 474 2.1%2003 694.0 (1.2%) 514 8.4%2004 526.0* 12.0% n/a n/a

Visitor Arrivals % Inc/ Visitor Receipts % Inc/ (in Millions) Dec (in US$ Billions) Dec

1994 517.3 4.3% 3531995 551.5 6.6% 401 13.6%1996 585.8 6.2% 434 8.2%1997 610.0 4.1% 443 2.0%1998 628.2 3.0% 441 (0.5%)1999 651.8 3.8% 457 3.6%2000 696.1 6.8% 477 4.3%2001 694.6 (0.2%) 464 (2.7%)2002 702.6 1.1% 474 2.1%2003 694.0 (1.2%) 514 8.4%2004 526.0* 12.0% n/a n/a

* January – August 2004Source: World Tourism Organization

Regional Distribution of International Regional Distribution of International Tourist Arrivals, 2001 – 2003Tourist Arrivals, 2001 – 2003

(in Million)(in Million)

RegionRegion 20002000 20012001 20022002 20032003

EuropeEurope 402.8402.8 402.7402.7 399.8399.8 401.5401.5AmericasAmericas 128.3128.3 121.0121.0 114.9114.9 112.4112.4Asia and the PacificAsia and the Pacific 115.3115.3 120.9120.9 131.3131.3 119.1119.1AfricaAfrica 27.0 27.0 28.2 28.2 29.1 29.1 30.5 30.5Middle EastMiddle East 22.7 22.7 21.8 21.8 27.6 27.6 30.4 30.4

TotalTotal 696.1696.1 694.6694.6 702.6702.6 694.0694.0

Growth RateGrowth Rate 6.8 6.8 (0.22%)(0.22%) 1.1% 1.1% (1.22%)(1.22%)

Source: World Tourism Organization

Major Tourist Destinations in 2003Major Tourist Destinations in 2003

Visitor VolumeVisitor Volume Visitor ReceiptsVisitor Receipts ( in Million)( in Million) (in US$ Billion) (in US$ Billion)

FranceFrance 75.075.0 36.636.6SpainSpain 52.552.5 41.741.7United StatesUnited States 40.440.4 65.165.1ItalyItaly 39.639.6 31.231.2ChinaChina 33.033.0 17.417.4United KingdomUnited Kingdom 24.824.8 19.419.4AustriaAustria 19.119.1 13.613.6MexicoMexico 18.718.7 n/a n/aGermanyGermany 18.418.4 19.119.1CanadaCanada 17.517.5 n/a n/a

Source: World Tourism Organization

Visitor Arrivals to the PhilippinesVisitor Arrivals to the Philippines

Actual Arrivals (in Million)

Year Volume Growth Rate

1996 2.05 16.4 %1997 2.22 8.5 %1998 2.15 (3.3)%1999 2.17 1.0 %2000 1.99 (8.2)%2001 1.80 (9.8)%2002 1.93 7.6 %2003 1.90 (1.3)%2004 2.05 23.0% * January - November

Actual Arrivals (in Million)


1996 2.05 16.4 %1997 2.22 8.5 %1998 2.15 (3.3)%1999 2.17 1.0 %2000 1.99 (8.2)%2001 1.80 (9.8)%2002 1.93 7.6 %2003 1.90 (1.3)%2004 2.05 23.0% * January - November

Projected Arrivals (in Million)Year Volume Growth Rate

2004 2.25 18%2005 2.55 13%2006 2.96 16%2007 3,40 15%2008 3.88 14%2009 4.42 14%2010 5.00 13%

Projected Arrivals (in Million)Year Volume Growth Rate

2004 2.25 18%2005 2.55 13%2006 2.96 16%2007 3,40 15%2008 3.88 14%2009 4.42 14%2010 5.00 13%

0

1

2

3

4

5

1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010

Actual

Projected

Philippine Visitor ReceiptsPhilippine Visitor ReceiptsPhilippine Visitor ReceiptsPhilippine Visitor Receipts

Actual Tourism Receipts (in US$ Billion)


1996 2.70 10.1%1997 2.83 4.8%1998 2.41 (14.8)%1999 2.55 5.8%2000 2.13 (16.4)%2001 1.72 (19.3)%2002 1.74 1.0%2003 1.52 (12.5)%2004 1.61* 32.4% * January - October

Actual Tourism Receipts (in US$ Billion)


1996 2.70 10.1%1997 2.83 4.8%1998 2.41 (14.8)%1999 2.55 5.8%2000 2.13 (16.4)%2001 1.72 (19.3)%2002 1.74 1.0%2003 1.52 (12.5)%2004 1.61* 32.4% * January - October

Projected Tourism Receipts(in US$ Billion)


2005 2.34 16.0%2006 2.72 16.0%2007 3.12 15.0%2008 3.56 14.0%2009 4.06 14.0%2010 4.59 13.0%

Projected Tourism Receipts(in US$ Billion)


2005 2.34 16.0%2006 2.72 16.0%2007 3.12 15.0%2008 3.56 14.0%2009 4.06 14.0%2010 4.59 13.0%

0 1 2 3 4 5

1996

1997

1998

1999

2000

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

Actual

Projected

Philippines Major Markets,Philippines Major Markets,January – November 2004January – November 2004

Philippines Major Markets,Philippines Major Markets,January – November 2004January – November 2004

Rank Country 2004 2003 Growth Rate % Share

1 USA 424,190 332,714 27.5% 20.7 2 Japan 348,472 289,499 20.4% 17.0 3 Korea 340,486 269,641 26.3% 16.6 4 Greater China 291,477 238,183 22.4% 14.2 5 Australia 74,532 58,268 27.9% 3.6 6 Singapore 55,605 46,573 19.4% 2.7 7 Canada 54,489 42,817 27.3% 2.7 8 United Kingdom 49,412 40,731 21.3% 2.4 9 Germany 39,733 33,013 20.4% 1.910 Malaysia 31,455 27,808 13.1% 1.5Overseas Filipinos 90,918 84,023 8.2% 4.4

Rank Country 2004 2003 Growth Rate % Share

1 USA 424,190 332,714 27.5% 20.7 2 Japan 348,472 289,499 20.4% 17.0 3 Korea 340,486 269,641 26.3% 16.6 4 Greater China 291,477 238,183 22.4% 14.2 5 Australia 74,532 58,268 27.9% 3.6 6 Singapore 55,605 46,573 19.4% 2.7 7 Canada 54,489 42,817 27.3% 2.7 8 United Kingdom 49,412 40,731 21.3% 2.4 9 Germany 39,733 33,013 20.4% 1.910 Malaysia 31,455 27,808 13.1% 1.5Overseas Filipinos 90,918 84,023 8.2% 4.4

Note: Greater China includes: Hong Kong , Taiwan, and Mainland ChinaNote: Greater China includes: Hong Kong , Taiwan, and Mainland China

Philippines’ Share of Greater Chinese Market,

2001-2003

Philippines’ Share of Greater Chinese Market,

2001-2003

IndicatorsIndicators20012001

(Volume)(Volume)20022002


(Volume)(Volume)

OutboundOutbound 28.38 M28.38 M 32.81 M32.81 M 30.45 M30.45 M

Arrivals to the Arrivals to the PhilippinesPhilippines 238,612238,612 286,791286,791 238,183238,183

Market ShareMarket Share 0.84%0.84% 0.87%0.87% 0.78%0.78%

Note: Greater Chinese Market includes Hong Kong, Taiwan, and Mainland ChinaNote: Greater Chinese Market includes Hong Kong, Taiwan, and Mainland China

Philippines’ Share of Japanese Market, 2001-2003

Philippines’ Share of Japanese Market, 2001-2003




(Volume)(Volume)




Philippines’ Share of Korean Market,Philippines’ Share of Korean Market,2001-20032001-2003

Philippines’ Share of Korean Market,Philippines’ Share of Korean Market,2001-20032001-2003




(Volume)(Volume)




Share of Balikbayan Market to Total Share of Balikbayan Market to Total Balikbayan Population in North Balikbayan Population in North

America, 2001-2003America, 2001-2003

Share of Balikbayan Market to Total Share of Balikbayan Market to Total Balikbayan Population in North Balikbayan Population in North

America, 2001-2003America, 2001-2003




(Volume)(Volume)

Estimated Total Estimated Total Balikbayan Balikbayan PopulationPopulation USAUSA CanadaCanada

n/an/a n/an/a

4.1 M ++4.1 M ++

759,118759,118

Total Total Balikbayan Balikbayan Arrivals to the Arrivals to the PhilippinesPhilippines

n/an/a n/an/a 333,710333,710

Market share to Market share to total Balikbayan total Balikbayan population population

n/an/a n/an/a 6.87%6.87%

Source: CFO, POEA, and DFASource: CFO, POEA, and DFA

Creation of Task ForcesCreation of Task Forces

Issuance of Office Circular No. 2004 - 25 creating Issuance of Office Circular No. 2004 - 25 creating the China, Korea, Japan, and Balikbayan also the China, Korea, Japan, and Balikbayan also known as “Biyahe Tayo” Task Forces composed known as “Biyahe Tayo” Task Forces composed of:of: HeadHead Monitoring and EvaluationMonitoring and Evaluation Coordination and InformationCoordination and Information SecretariatSecretariat

Task forces report directly to the DOT Secretary Task forces report directly to the DOT Secretary on the implementation of the marketing plans.on the implementation of the marketing plans.

THANK YOU!THANK YOU!THANK YOU!THANK YOU!

2005 Work Program for other Markets2005 Work Program for other Markets

AREA PROGRAM/PROJECTS/ACTIVITIESBUDGET

(In Php Millions)

ASEANASEAN ASEAN Tourism ForumASEAN Tourism Forum 2.3292.329

Philippine Tourism RoadshowPhilippine Tourism Roadshow .300.300

Asian Dive ExpoAsian Dive Expo .171.171

National Association of Travel Agents in SingaporeNational Association of Travel Agents in Singapore .143.143

Malaysia International Travel Fair 2005Malaysia International Travel Fair 2005 .228.228

PATA Travel MartPATA Travel Mart 1.5571.557

Spa and Wellness ExhibitionSpa and Wellness Exhibition .150.150

Discover Southeast Asia Travel Exhibition and CTC Discover Southeast Asia Travel Exhibition and CTC HolidaysHolidays .086.086

Advertising and PromotionsAdvertising and Promotions .400.400



(In Php Millions)

HONG KONGHONG KONG International Travel Expo 2005International Travel Expo 2005 1.7101.710

Production of collateral materials in Chinese Production of collateral materials in Chinese languagelanguage 3.1923.192

Maintenance of DOT website in Chinese languageMaintenance of DOT website in Chinese language .684.684

Bus Mobile AdsBus Mobile Ads 1.1401.140

3030thth Anniversary of Philippine-China Diplomatic Anniversary of Philippine-China Diplomatic RelationsRelations 1.7101.710

Advertising in local print media and local TV Advertising in local print media and local TV stationsstations 5.7005.700

TaiwanTaiwan Taichung International Travel FairTaichung International Travel Fair .185.185

WOW Philippines Product PresentationWOW Philippines Product Presentation .100.100

Kaoshiung International Travel FairKaoshiung International Travel Fair .185.185

WOW Travel Presentation Kaoshiung, TaiwanWOW Travel Presentation Kaoshiung, Taiwan .100.100



(In Php Millions)

Taiwan (cont..)Taiwan (cont..) Taipei International Travel Fair in TaiwanTaipei International Travel Fair in Taiwan 1.0001.000

Advertising and Publicity CampaignsAdvertising and Publicity Campaigns 1.0001.000

WOW Philippines Product Presentation TaipeiWOW Philippines Product Presentation Taipei .150.150

Collateral materialsCollateral materials .750.750

WOW Philippines Dive PresentationWOW Philippines Dive Presentation .100.100

WOW Philippines Cultural PromotionsWOW Philippines Cultural Promotions .285.285

Taipei International Lantern FestivalTaipei International Lantern Festival .075.075

WOW Philippines BannersWOW Philippines Banners .057.057

AustraliaAustralia Adelaide Travel ShowAdelaide Travel Show .421.421

Sydney Holiday and Travel ShowSydney Holiday and Travel Show .228.228



(In Php Millions)

Australia (cont..)Australia (cont..) Melbourne Holiday and Travel ShowMelbourne Holiday and Travel Show .285.285

Sydney Travel Agents SeminarSydney Travel Agents Seminar .044.044

Melbourne Travel Agents SeminarMelbourne Travel Agents Seminar .044.044

Balikbayan Program (Filipino Community Program)Balikbayan Program (Filipino Community Program) 1.9941.994

New YorkNew York Adventures in Travel ExpoAdventures in Travel Expo .034.034

ASEAN Evening for travel agents and writersASEAN Evening for travel agents and writers .091.091

Philippine Seminar, PATA Baltimore and Washington Philippine Seminar, PATA Baltimore and Washington DC ChaptersDC Chapters .143.143

2005 Life Insurance and Market Research 2005 Life Insurance and Market Research Association International Annual MeetingAssociation International Annual Meeting .171.171

American Society of Travel Agents World Congress American Society of Travel Agents World Congress and Travel Showand Travel Show .171.171



(In Php Millions)

New York (cont..)New York (cont..) Advertorial on Northwest Traveler MagazineAdvertorial on Northwest Traveler Magazine 1.6531.653

FrankfurtFrankfurt International Tourismus BourseInternational Tourismus Bourse 10.00010.000

Consumer FairsConsumer Fairs .304.304

Travel Trade and Media InvitationalsTravel Trade and Media Invitationals .380.380

Travel Trade “PEP” EducationalTravel Trade “PEP” Educational .076.076

Agent SeminarAgent Seminar .551.551

Joint Promotional FlyersJoint Promotional Flyers .228.228

Travel Trade and Media InvitationalsTravel Trade and Media Invitationals .228.228

Asia Pacific Workshop - SwitzerlandAsia Pacific Workshop - Switzerland .446.446

Feiren Reisen - AustriaFeiren Reisen - Austria .342.342



(In Php Millions)

Frankfurt (cont..)Frankfurt (cont..) Information Materials in German and RussianInformation Materials in German and Russian 2.3362.336

LondonLondon World Travel MartWorld Travel Mart 8.0008.000

Sales Presentations (London, Stockholm, Sales Presentations (London, Stockholm, Copenhagen, Oslo)Copenhagen, Oslo) .509.509

Brochure support for the UK Major Tour Operators Brochure support for the UK Major Tour Operators (Kuoni, Hayes and Jarvis, Silverbird)(Kuoni, Hayes and Jarvis, Silverbird) .848.848

Travel Trade Fairs in Scandinavia and Nordic Travel Trade Fairs in Scandinavia and Nordic (REISELIV, MATKA, FERIE, TUR)(REISELIV, MATKA, FERIE, TUR) 2.2602.260

ParisParis Diving Sales PromotionsDiving Sales Promotions 1.5201.520

Sales Calls during Diving Events/Marketing Support Sales Calls during Diving Events/Marketing Support to Dive Operators in Diving Eventsto Dive Operators in Diving Events .507.507

Marketing Activities with the Filipino CommunitiesMarketing Activities with the Filipino Communities 1.0131.013

Consumer PromotionsConsumer Promotions 5.3195.319

Tourism Trends of Philippines’ Major Markets Secretary JOSEPH H. DURANO Department of Tourism...

Documents

Transcript of Tourism Trends of Philippines’ Major Markets Secretary JOSEPH H. DURANO Department of Tourism...