Tourism Star Concept Final

Office of Tourism Standards and Regulation DOT TOURISM STAR I. INTRODUCTION Around the world, Filipinos are known to be one of the happiest and warmest people on the planet and the Depart ment of Tourism’s It’s More Fun in the Philippines campaign is a fitting brand to showcase what the country truly has to offer. DOT Secretary Ramon R. Jimenez, Jr.’s rationale for this campaign strategy is simple. He said that, “while other countries invite you to observe, Filipinos can promise a more heartfelt and interesting experience. Wherever you go, whatever you do in the country, it’s the Filipinos that will complete your vacation and will make your holiday unforgettable. 1 ” Since the campaign’s launch in January 2012, the Department has been actively involving the general public in the campaign. One proof of the involvement of the general public in the campaign is through exhibiting the Culture of Tourism. It is basically an attitude and a set of values that Filipinos must develop and inculcate in themselves to voluntarily do the following for the tourism industry – a. Respect and assist the tourists both foreign and local while they are in the destinations being visited; b. Protect the environment and maintain regular cleanliness of the surroundings all the time; c. Preserve Philippine cultural and historical heritage to keep a colourful and unique image of the country both here and abroad; and d. Help promote the tourism industry. The “DOT Tourism STAR” shall serve as the recognition progra m for the following: a. Tourism Frontliners and individuals with direct contact with tourists – people who go the extra mile in giving the tourist a delightful experience, exemplifying the true Filipino hospitality in their work place; b. Local Government Units under the leadership of a Local Chief Executive (Mayor or Governor) whose projects have created and are creating positive impacts to tourism through the projects undertaken by his office. Ultimately, with or without an award, the Culture of Tourism should be instilled in the hearts and minds of the Filipinos, simple countrymen and executives alike, for a greener and a more fun tourism sector. II. OBJECTIVES 1. To instil in every Filipino the culture of tourism, and motivate them to extend an efficient and thoughtful service to tourists. 2. To help raise competitiveness of the Philippines as a tourist destination by establishing a Filipino brand of service that is professionally extended with genuine warmth and hospitality. 3. To engage the participation of the Filipino people and the tourists in the It’s More Fun campaign thru distinct stories that bear testament to the Filipino hospitality. 4. To encourage Local Government Units and Local Chief Executives to take part in the country’s tourism boosting efforts by actively participating or leading tourism geared projects and endeavours 1 Quoted from Secretary Ramon Jimenez, Jr. http://www.tourism.gov.ph/Pages/20120106DepartmentofTourismannouncesnewcampaigntoattractvisitorstothePhili ppines.aspx

Tourism Star Concept Final

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