Tourism Review and Outlook · •The Gathering: €170m (53% of visitor growth) ... Kerry...
Transcript of Tourism Review and Outlook · •The Gathering: €170m (53% of visitor growth) ... Kerry...
Tourism Review and Outlook
Failte Ireland Annual Statement
9th January 2014
FI Tourism Sentiment Index
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2007 2008 2009 2010 2011 2012 2013
Positive
Negative
2013 at a glance…
• Visitors: +7% (6.7m)
• Total Revenue: +6% (€5.7bn)
• Exchequer Returns: €1.4bn
• Employment: +12% (c.200,000)
• The Gathering: €170m (53% of visitor growth)
• Tourism Firms: 72% recording growth
2013 in context…revenues (€‘000)
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3500
4000
2007 2008 2009 2010 2011 2012 2013
2013 in context…visitors (‘000)
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7000
8000
2007 2008 2009 2010 2011 2012 2013
North America: +15%
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200
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Visitors
2008-2013
Mainland Europe: +6%
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Visitors
2008-2013
Britain: +5%
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Visitors
2007-2013
Value for Money – net ratings
-5
-11
0
13
24
36
2008 2009 2010 2011 2012 2013
Purpose of Visit
% change
2013/2012
Holidaymakers +8%
Visiting friends/relatives +9%
Business +3%
Failte Ireland Clients
Up Same Down
Staffing 36% 57% 6%
Turnover 62% 19% 14%
Profitability 49% 21% 20%
O/seas (€) 65% 23% 6%
Debt Levels 10% 46% 30%
Digital Mktg. 65% 27% 1%
Industry Issues
Mentioned at all Most mentioned
Rising Costs 65% 45%
Cash Flow Pressures 45% 25%
Competition 50% 17%
Poor Domestic Demand 37% 16%
Accessing Credit 24% 9%
Firms recording overseas visitor growth
Overall 72%
Dublin 87%
Shannon 81%
West 81%
South East 66%
South West 64%
North West 62%
East & Midlands 57%
+9%
+11%
+8%
+4%
+17%
+12%
+1%
The Gathering 2013
• 5,000 registered gatherings
• 250,000-275,000 incremental visitors
• €170m in revenue generated
• €13m Budget
• €8m in-kind support secured
Weighted Ranking of Gatherings
1. Longford 14.Westmeath
2. Leitrim 15.Laois
3. Mayo 16.Tipperary
4. Monaghan 17.Louth
5. Sligo 18.Limerick
6. Kerry 19.Wicklow
7. Clare 20.Offaly
8. Roscommon 21.Cork
9. Donegal 22.Wexford
10.Galway 23.Dublin
11.Cavan 24.Kilkenny
12.Carlow 25.Meath
13.Waterford 26.Kildare
2014 Prospects…
98% firms projecting a season at least as good as 2013
7 in 10 hotels anticipating further growth
Advance booking already ahead of a year ago
Strong expectations of North America and Mainland Europe
‘9% VAT’ cited as particularly significant (66% - 96%)
B&B’s turning a corner – a marked jump in sentiment
Additional 6,000-8,000 jobs in prospect
Growth: 3 Drivers
Wild Atlantic Way
Business Tourism
Home Holidays
Overseas Leisure
Holiday Growth: “Warm segments in
existing core markets.”
“Social
Energisers”
“Curiously
Cultural”
“Great
Escapers”
Focus: 3 Core Programmes
Coastal Urban Heritage
Wild Atlantic Way Dublin South, Midlands &
East
The Wild Atlantic Way… Wild. Rugged. Liberating.
60 Businesses 2013
200 Businesses 2014
Independence Trail
Priorities
Roll out Wild Atlantic Way- Investing & Selling
Accelerate repositioning of Brand DUBLIN
Develop new brand proposition to exploit Heritage in East/South
Grow Business Tourism & Events: Leads & Conversion (Incentive)
Revisit Home Holidays: Pockets of Potential
Support Gathering Legacy
Respond on the Skills issue - Quarter 1
Consult on Regulation - Quarter 1- 2
Thanks for listening
Supporting sustainable tourism
growth