Tourism Planning and Development - Module Handbook

Module Code SHI4030

Module Title Tourism, Planning & Development

School involved in delivery Applied Sciences

Name of Course BA (Hons) in Hotel Management

Module Leader Swarup Sinha

Location Institute of Hotel Management, Aurangabad (INDIA).

Module Type Tourism Core

Credit Rating 20 Credits

Module Level Honours

Learning Methods Lecture / Seminar: 48

Directed Learning 152

Pre- requisites None

Recommended Prior Study None

Co-requisites None

Professional Body Requirements None

Module Grading Graded

Barred Combination None

Module Synopsis

This module involves the identification and analysis of rapid advances of Tourism in recent years. It seeks to provide an international outlook and assessment of issues relating to the development and growth of tourism worldwide. Approaches to the management of tourism flows will be analyzed and an analysis of sustainable tourism initiatives undertaken. Various approaches to the management of tourism will be analyzed and the role of the government will be discussed with reference to the tourism policy of India. Formal assessment will comprise an individual essay and final examination.

Outline Syllabus:

Students will become familiar with the various segments of the tourism industry, its scope, size, seasonality and tourism demand. Students will learn about the impacts of tourism with respect to social, cultural and environment and will become familiar with the sustainable tourism initiatives undertaken by various organizations. The understanding of the tourism industry will encourage students to explore the facets of the business in greater depth. Students will be introduced to the models of tourism development and the role of government and tourism organization with reference to tourism plans.

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Learning Outcome:

KnowledgeOn successful completion of this module, students will be able to:1. Understand the concepts and principles related to sustainability in tourism and their

application.2. Understand and appreciate the multidisciplinary nature of the study of tourism.3. Understand the positive and negative impacts of tourism and the basic principles of carrying

capacity.4. Compare and contrast the structure, frameworks, emerging trends, issues and concerns in

tourism.

AbilityOn successful completion of this module student will be able to:5. Appraise the different definitions of tourism.6. Identify the main sources of tourist statistics and assess the reliability of data sources for

tourism.7. Describe the positive and negative impacts of tourism and identify the ways in which the

negative impacts may be minimized by effective tourism planning.8. Identify the challenges and problems that confront the development of the sector.

Assessment Strategy3000 words essay Three hour written examination

Assessment WeightingsEssay (30%) covering Learning outcome 1, 3, 7.Examination (70%) covering Learning outcome 2, 4, 5, 6, 8.

Learning StrategyLectures will develop theoretical and conceptual material. Seminars will be used to allow students to develop the material and consider case studies related to various organizations within the travel and tourism sector.

Suggested Further Reading:

COOK, ROY A.; LAURA, J., et.al, (2007), “Tourism: The Business of Travel”, Pearson Education, New Delhi.

COOPER, C., FLETCHER, J., et. al. (2005) Tourism: Principles and Practice, UK, Prentice Hall.

GOELDNER, C., & RITCHIE, J., (2006) “Tourism: Principles, Practices, Philosophies”, John Wiley & Sons, New Jersey. KEAY, JOHN. (2004) History of India, Haper Collins Publishers. MORISSON, A., RIMMINGTON, M., et.al (2005): Entrepreneurship in the Hospitality, Tourism and Leisure Industries, Elsevier Butterworth-Heinemann. VEAL, A.J., (ed.), (2006), “Research Methods for Leisure and Tourism”, 3rd ed., Pearson Education, U.K. WALL, G., MATHIESON, A., (2006), “Tourism: Change, Impacts and Opportunities”, Pearson Education, U.K.

Journals

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These are available on Ebsco and Emerald and can be accessed via the university’s Metalib site.

Newspapers and Magazines

The Times of IndiaThe Economic TimesBusiness Traveller Asia-Pacific Taste & Travel Outlook Traveller Travel +Leisure Express Travel World Tourism India

Website

www.unwto.orgwww.wttc.orgwww.tourisminindia.comwww.incredibleindia.org.www.pata.org

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http://www.pata.org/

http://www.incredibleindia.org/

http://www.tourisminindia.com/

http://www.wttc.org/

http://www.unwto.org/

SCHEME BY WEEK

WEEK NO. TOPIC Indicative Reading

1.Tourism

The Philosophical Context

BURKART, A.J. and MEDLIK, S. (1989), “Tourism: Past Present and Future”, Great Britain, Heinemann Professional Publishing.

2.Tourism

Historical Perspective

BURKART, A.J. and MEDLIK, S. (1989), “Tourism: Past Present and Future”, Great Britain, Heinemann Professional Publishing.

3.

Introduction to Tourism Planning & Development.

Strategic considerations and emergent factors.

Evaluation and appraisal of issues pertaining to Tourism Management.


4.Tourism

Consumer Behaviour


5.Tourism

Consumer Behaviour


6.Tourism Entrepreneurship Significance of Feasibility Reports. Tourism Master Plan

MORISSON, A.,

RIMMINGTON, M., et.al

(2005): Entrepreneurship in

the Hospitality, Tourism and

Leisure Industries, Elsevier

Butterworth-Heinemann.

7.Tourism Destination

Environmental Impact


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Role of Tourism in the development of the economy.



Role of Tourism in the development of the economy.



Responsible Tourism.


13. Revision

14.Tourism Destination Socio Cultural Impact


15.Tourism Destination Socio Cultural Impact



Sustainable Tourism



Attractions



Accommodation


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19. Revision

20.Indian Tourism An Overview

BHATIA,A.K.,International Tourism Management, Sterling Publishers Private Limited

21.Indian Tourism An Overview

BHATIA,A.K.,International Tourism Management, Sterling Publishers Private Limited

22.Development in Tourism

Future of Tourism

YEOMAN, I., (2008) Tomorrow’s Tourist: Scenarios & Trends, Elsevier

23.Development in Tourism Future of Tourism

YEOMAN, I., (2008) Tomorrow’s Tourist: Scenarios & Trends, Elsevier

24. Revision

Assessment Strategy:

NO. Issue date Return Date Weightage Comment1 30% Essay

2 Final Examination 70%

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Suggested Further Reading: BANIFACE, BRAIN G. (1988), “The Geography Of Travel & Tourism”, Heinemann

Professional Pub

BHATIA,A.K., “International Tourism”, Management, Sterling Publishers Private Limited

BURKART, A.J. and MEDLIK, S. (1989), “Tourism: Past Present and Future”, Great

Britain, Heinemann Professional Publishing.

COOK, ROY A.; LAURA, J., et.al, (2007), “Tourism: The Business of Travel”, Pearson

Education, New Delhi.

COOPER, C., FLETCHER, J., et. al. (2005), “Tourism: Principles and Practice”, UK,

Prentice Hall.

DRUCKER, P. (1985), “Innovation and Entrepreneurship, Practice and Principles”,

Harper & Row.

GOELDNER, C., & RITCHIE, J., (2006), “Tourism: Principles Practices, Philosophies”,

John Wiley & Sons, New Jersey.

HERREMANA, I., (ed), (2006), “Cases in Sustainable Tourism: An Experiential

Approach to Making Decisions”, The Haworth Hospitality Press, New York.

KEAY, JOHN. (2004), “History of India”, Haper Collins Publishers.

MORISSON, A., RIMMINGTON, M., et.al (2005), “Entrepreneurship in the Hospitality,

Tourism and Leisure Industries”, Elsevier Butterworth-Heinemann.

VEAL, A.J., (ed.), (2006), “Research Methods for Leisure and Tourism”, 3rd ed., Pearson

Education, U.K.

WALKER, J. R., (2007),”Introduction to Hospitality Management”, Prentice Hall, USA.

WALL, G., MATHIESON, A., (2006), “Tourism: Change, Impacts and Opportunities”,

Pearson Education, U.K.

YEOMAN, I., (2008), “Tomorrow’s Tourist: Scenarios & Trends”, Elsevier.

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TOURISM PLANNING & DEVELOPMENT Year III (2010-2011)

ASSIGNMENT

This is an essay-based assignment

The environment, whether it is natural or artificial, is the most fundamental ingredient of the tourism product. However, as soon as tourism activity takes place, the environment is inevitably changed or modified either to facilitate tourism or through the tourism production process.” (Cooper et. al, 2005)

Discuss:

The essay should contain an analysis of the environmental impacts which tourism may have at the destination as well as an assessment of the claim being made. You have to give specific examples to support your views.

ASSESSMENT CRITERIA1. Approach 15%2. Content (Analysis) 50% 3. Critique 15% 4. Conclusion/Bibliography 20%

IMPORTANT: Late submission will attract penalty.Please keep a copy of your submitted work.

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Year ThreeModule/Unit Tourism Planning & DevelopmentFaculty Swarup SinhaIssue Date 30th August

2010Return Date 28th February

2011Weightage 30%

Instructions to the students:1. This is an individual effort.2. All assignments must be typed and submitted through Blackboard.3. Use illustration / models wherever applicable. 4. The assignment must be between 3000 words.5. You will submit a document at the end of the project.

ASSIGNMENT EVALUATION AND FEEDBACK – DEGREE

Student’s Name/Number

Pathway: 4 Year BA (Hons) in Hotel Management

Year: Three

Module: Tourism Planning & DevelopmentModule Code: SHI4030 Date: On Time:

Assessor: Swarup Sinha Late:Mitigation Received:

Grade

ContentExcellent Good Satisfactory Poor/Weak Unsatisfactory

Knowledge of the subject

Understanding of underlying

principles

Relevant application

Evaluation/critical analysis

Use of relevant source

material

Structure and Presentation Excellent Good Satisfactory Poor/Weak Unsatisfactory

Source material

acknowledged

Produced in correct format

Logical flow/style

Spelling, punctuation and

grammar

Learning Outcomes Achieved Not AchievedAbility to produce a well structured and well written essay.

Ability to reference effectively

An understanding of the importance of the consideration of the environmental impacts of

tourism in tourism planning and development

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Tourism Planning and Development - Module Handbook

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