Tourism Marketing and Management Master's Degree Programme
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FINLAND UNIVERSITY International Master’s Degree Programme in Tourism Marketing and Management UEF Business School
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Transcript of Tourism Marketing and Management Master's Degree Programme
FINLAND UNIVERSITY
International Master’s Degree Programme in Tourism Marketing and Management
UEF Business School
3 campuses
4
15 000
(Joensuu, Kuopio, Savonlinna)
faculties
degree students
20 000 adult education students
2 800 members of staff
€234 million of overall funding
Joensuu
Savonlinna
Kuopio
UEF Rankings
UEF Rankings
Centre for Tourism Studies
Centre for Tourism Studies
OUR EXPERTISE ACHIEVEMENTS
Coordinator of Finnish University Network
for Tourism Studies for
20 years
Tourism research for
15 years
Funding from European Commission, Tekes – the Finnish Funding Agency for Innovation, Nordic Innovation Center, European Union
Regional Development Fund
Proven record in international
research
117
peer-reviewed journal
articles
Centre for Tourism Studies
• Coordinator of Finnish University Network for Tourism Studies for 20 years
• Tourism research for 15 years
• Proven record in international research
• Funding from European Commission, Tekes – the Finnish Funding Agency for Innovation, Nordic Innovation Center, European Union Regional Development Fund
• 117 peer-reviewed journal articles
SOME OF OUR EXPERTISE AND ACHIEVEMENTS
VAIHTOEHTOINEN ESITYSMUOTO
Tourism Marketing and Management
International Master’s Degree Programme in
Tourism Marketing and Management
• 15 students start Fall 2017
• Two year program in Joensuu campus
• Tuition Fee 8 000€ per year, total of 16 000€
• Students will receive M.Sc. (Econ. & Bus. Adm.)
Application period starts 1.12.2016 and ends 13.1.2017
Curriculum
Technology Nature Well-being Sustain-
ability
1st Year
Introductory studies (5-10 ECTS) Methodological studies (5-10 ECTS) Studies in the major subjects (18-36 ECTS)
Tourist Behavior 6 ECTS Destination Marketing 6 ECTS Destination Management 6 ECTS Project work in Tourism Business 1-6 ECTS
2nd Year
Studies in the major subject (6-12 ECTS) Experience Design 6 ECTS Information and Communication Technologies in Tourism 6 ECTS
Master’s seminar 10 ECTS Master’s thesis 30 ECTS
GRADUATION: M.Sc. (Econ.)
Minor
studies (25-
30 ECTS)
Choose freely, for example: - Entrepreneurship - Statistics - Management - Marketing - Digital business - Geography
Content of studies
Target group
• Our programme benefits especially those who work in the field of tourism business and hospitality management. Participants will gain extensive knowledge of tourism, marketing, management and development.
• This programme is suitable for e.g.:
– destination management personnel
– destination marketing personnel
– marketing managers
– hospitality managers
– district development officers
– rural development officers
– tourism marketing officers
Learning outcomes
After completing the programme, participants will:
• know about the latest developments and research in the field
• be able to apply their insights to everyday business
• understand the meaning of customer value as the cornerstone of modern business
• be able to provide useful insights into customer-based research
• create insights to develop existing and new services that lead to increased customer satisfaction
Availability
Available upon request for commissioned groups either onsite in the country of destination or in Finland.
Programme structure and length
The programme of 120 ECT will be carried our over a period of two years. The programme is taught in English.
Why our program?
• Top quality university
• Excellent staff
• Close collaboration with businesses
• Practical skills and knowledge
• Unique curriculum with strong focus
• We are developing tourism
Team
51 peer-reviewed
journal articles
Including • Tourism Management, • Journal of Travel Research and • Journal of Travel & Tourism
Marketing
Consultancies, keynotes, supervised PhDs, tourism projects
Juho Pesonen Director of MDPTMM email: [email protected] tel: +358 40 184 2698
Raija Komppula Professor email: [email protected] tel: +358 50 438 7475
Henna Konu Project manager email: [email protected]
More information at
www.finlanduniversity.fi
