Tourism Forum

October 2015

2

Perfect location

• Birmingham Airport - access

to 46% of the UK population

within 120 minutes drive time

• 10 million people live within a

60 minutes drive time

• Centre of UK’s Motorway

network

• 65 minutes from London

Euston – Only UK Airport with

high speed direct rail service

located on site with 85 daily

services plus 30 daily London

Midland services

• 35 minutes non-stop to

Central London from 2026

with HS2

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32%

25%

15%

8%

8%

8%

4%

Total UK GVA Source: ONS 2011

Heathrow/Gatwick/Luton

Birmingham

Stansted

Bristol

Leeds Bradford

Manchester

Newcastle

The UK’s 2nd largest

City

• Corporate business -

Armitage Shanks, Aldi,

Aston Martin, Barclays,

Boots, Cadbury, CAT,

Carillion, Deutsche

Bank, Dunlop, HSBC,

E.on, Geely, GKN,

Goodrich, Google,

Jaguar Landrover,

Lloyds Bank, JCB,

Kraft, Next, Nissan,

Rolls Royce, Sandvik,

Shanghai Automotive

Industry Corp, Tarmac,

Toyota, Volvo

• GVA grew by £0.83bn

in the last two years –

2nd in UK

• Exports of over

£28.5bn each year

• 21 universities in the

Midlands, 48,375 non

EU students & 14,760

EU students (2013/14) Source: The Business Desk, May 2014

http://www.thebusinessdesk.com/westmidlands/news/621238-birmingham-voted-best-place-to-invest-in-the-uk-and-second-best-

in-west-europe.html?utm_source=newsletter&utm_medium=email&utm_campaign=_22nd_May_2014_-_Daily_E-mail

45%

18%

11%

6%

5%

4%

4% 3%

3% 1%

Destination of Foreign Direct Investment by UK Airport

Catchment 2012 – 60 minutes Source: Ernst & Young’s European Investment Monitor 2013

Heathrow/Gatwick/LutonBirmingham

Edinburgh/Glasgow

Stansted

Manchester

Belfast

Newcastle

Barcelona

Dublin

Madrid

London

Vienna

Erfurt

Athens

Limerick

Antwerp

Birmingham voted best place to invest for businesses in the

UK – 2nd in Western Europe

Birmingham

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Catchment comparisons

Drive Range and UK Population to

Birmingham, Gatwick & Manchester

Airport Pop – 120mins

(% of UK pop.)

Birmingham 25.8 million

(46%)

Gatwick 20.7 million

(37%)

Manchester 19.9 million

(36%)

Source: ONS Census 2011 Population & Microsoft Map-point 2013

Birmingham 2 Hour Catchment

Gatwick 2 Hour Catchment

Manchester 2 Hour Catchment

Population Density

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Birmingham connectivity – UK & Ireland

Home Origin of BA Passenger

Population Density

• Glasgow Up to 8 times per day

• Edinburgh Up to 8 times per day

• Aberdeen Up to 4 times per day

• Dublin Up to 10 times per day

• Shannon Up to 6 times per week

• Cork Twice daily

• Belfast Up to 10 times per day

• Isle of Man Served daily

• Jersey Up to 2 times per day

• Newcastle Up to 2 times per day

• Guernsey Served daily

• Newquay Served Daily

• Inverness Served Daily

• Waterford Up to 4 times per Week

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0%

5%

10%

15%

20%

25%

30%

35%

40%

Birmingham LondonHeathrow

LondonGatwick

Purpose of Travel CAA Survey Data 2014

Business Leisure

Birmingham Airport key statistics

• Birmingham attracts a

higher proportion of

inbound traffic than any

other airport in England

outside London

• Birmingham has a

balanced profile of

airlines unlike many

of it’s competitors

who rely solely on

LCCs for growth

UK, 76%

Foreign, 24%

BHX Passenger Origins CAA Survey Data 2014

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10 million passengers

• A record breaking year to date

• Growth in all sectors

• Twice weekly tourist flights from China during the summer

• Growth in passengers year on year

• Double digit growth in long haul passengers

• 27 Months of consecutive growth

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9 new airlines

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New airlines & increased flights

• Icelandair – 2 x per week to Reykjavik and North America increase to

4 x per week February ’16

• Norwegian – Madrid, Barcelona, Malaga, Las Palmas & Tenerife

• Vueling – Barcelona and Alicante

• Wizz – Budapest 2 x per week, Warsaw 2 x per week, starting Dec ‘15

Poznan 2 x per week, starting May ‘16 Bucharest 2 x per week

• VLM – Waterford 4 x per week, Antwerp 3 x per week

• Blue Air – starting March ‘16 Bucharest 2 x per week

• Iberia – starting March ‘16 Madrid 4 x per week

• American Airlines – started 8th May daily to New York JFK

• 3rd daily Emirates service to Dubai (first “first class” product)

• Hainan Airlines – successful charter programme from Beijing

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Shakespeare’s England working with

Birmingham Airport

• We are ‘Shakespeare’s Airport’ overseas

• 2016 Shakespeare initiative

• Sales missions

• Overseas marketing

• PR

• E commerce

• Air passenger duty

• Independent report into Birmingham Airport’s economic impact

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Shakespeare’s England ambitions for

the future

• We are recognised nationally today and have a great reputation

• We need to build on this and strengthen the team

• We need to leverage all we can from devolution

• We need to see the Destination Management Plan adopted by all our

stakeholders

• Shakespeare’s England is a fantastic global brand

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