TOURISM Final Set of Lectures

8/7/2019 TOURISM Final Set of Lectures

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LECTURES FOR PRINCIPLES OF TOURISM 2


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`The managementprocess responsible for

identifying, anticipatingand satisfying customer

requirements profitably.


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to put focus in the marketrequired. TARGET MARKET preferencemarket and how maximize themarketing expenses in the mosteffective way.

Answer the questions WHO,

WHAT, WHEN, WHERE andHOW.


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Existing and future sales potentialfor each segment Amount of strength of competition Ability to offer a marketing mix Cost of servicing each segment Each segments contribution toaccomplishing overall business /

community objectives.


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`Business travelers`Professional travelers

`Incentive travelers

`Special-interest

travelers


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AssociationsBusinessesExhibitionsTrade showsReligious organizationsPolitical partiesGovernments


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Suppliers

(Transport carriers, Hotels, Restaurants and Other services

Ultimate Buyers: Travelers / Consumers

WHOLESALE TOUR

OPERATORS

RETAIL TRAVEL

AGENT

RETAIL TRAVEL

AGENT

CORPORATIONS /

ORGANIZATIONS

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3

2


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Tour operator Accommodation

Package

tour/Inclusive

tour

CustomersTransport

services

Destinations andother tour

services

Travel agents

Sells directly

Advance

block

booking

Sell through

intermediary

Combine

products into


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Àirline regulationÀirline deregulation

`Hub and Spoke systemÀirline, city and carrier

codes


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1st

Freedom

A THAI AIRCRAFT FLIES FROMBANGKOK TO SINGAPORE BY

OVER FLYING MALAYSIA

BANGKOK MALAYSIA MALAYSIA SINGAPORE SINGAPORE


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2nd

Freedom

A THAI AIRCRAFT FLIES FROM BANGKOKAND STOPS IN KUALA LUMPUR FOR

REFUELING THEN FLIES TO SINGAPORE

BANGKOK KUALA LUMPUR SINGAPORE


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3rd

Freedom

A THAI AIRCRAFT FLIES FROM BANGKOKTO MALAYSIA TO DROP OFF THAI

PASSENGERS IN KUALA LUMPUR

BANGKOK KUALA LUMPUR


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4th

Freedom

A THAI AIRCRAFT FLIES FROM BANGKOKAND STOPS IN KUALA LUMPUR TO PICK

UP PASSENGERS FROM KUALA LUMPUR

TO FLY TO BANGKOK

BANGKOK KUALA LUMPUR


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5

TH

Freedom

A THAI AIRCRAFT FLIES FROM BANGKOKTO SINGAPORE FO PICK UP PASSENGERS

FROM KUALA LUMPUR, THEN FLIES TO

SINGAPORE

BANGKOK KUALA LUMPUR SINGAPORE


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TimesharingRules and regulations

for the accreditation ofhotels and other

accommodations

establishments


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` franchising`Rules and regulations

for the accreditation ofrestaurant and other

food service

establishments


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` Refreshment of one'smind or body afterwork through activity

that amuses orstimulates.


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` A force that allowsindividuals to consider

and reflect on the valuesand realities that are

missed in the activitiesof daily life.


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`refers to travel whichinvolves either viewing or

participating in a sportingevent staying apart fromtheir usual environment.


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1. AMADEUS (1A) usedthroughout the world.Ex: Air France, Lufthansa,Continental Airlines

2. ABACUS (IB) mostly

used in Asia.Ex: Singapore Airlines


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3

. GALILEO (IG) used by theUnited Airlines.Ex: N.A, S.A, Europe and Asiamarket

4. APOLLO (IV) used in Mexicoand USA.

5. WORLDSPAN (IP) used by

USA.Ex: Northwest and Delta Airlines


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8. INFINI (IF) Abacushelps Nippon Airways to

develop this system.9. SEBRE (W) similar to

Abacus.Ex: American Airlines

TOURISM Final Set of Lectures

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