Tourism Fiji · • Increased engagement of earned media articles and click through to partners by...
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Tourism Fiji Strategy: • Share earned media to showcase featured industry partners and media partnerships • Share Tourism Fiji blog posts to drive traffic to Tourism Fiji website Results: • Increased engagement of earned media arcles and click through to partners by 78% • Increased click throughs to Tourism Fiji website by 97% Example Social Media Storytelling Example posts: Earned media posts and website blog posts Assignment: Create regular Facebook posts to geo-target NZ audience Goal: Inspire New Zealanders to travel to Fiji
Transcript of Tourism Fiji · • Increased engagement of earned media articles and click through to partners by...
Tourism Fiji Strategy: • Shareearnedmediatoshowcasefeaturedindustrypartnersandmedia partnerships• ShareTourismFijiblogpoststodrivetraffictoTourismFijiwebsite
Results:• Increasedengagementofearnedmediaarticlesandclickthroughto partnersby78%• IncreasedclickthroughstoTourismFijiwebsiteby97%
Example Social Media Storytelling
Example posts:Earned media posts and website blog posts
Assignment:CreateregularFacebookpoststogeo-targetNZaudienceGoal:InspireNewZealanderstotraveltoFiji
Example posts:Earned media posts and website blog posts To
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Christchuch Airport Strategy: • Instagramposts:UGCforInstagramfeed• Instagramstories:permanenthighlightswithabalanceofairport information,marketingcampaignsandUCG• Instagramtone:friendly,personableandcheeky
Results:• Increaseoffollowersby300%• Increaseofengagementby175%
Example Social Media Storytelling
Assignment: CreateInstagramstrategyandregularlyimplementGoal: Showcasebrandpersonalityinanauthenticway
Feed example:Showcase balance of people, planes and brand personality
Post example: UCG post
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Instagram stories examples: Showcasing new happenings at the airport in a basic manner for the entire audience to understand.
