Medium- Term Development Plan:

Tourism

Ray Jason A. Bornasal

BSE 41

OverviewTourism has contributed significantly to the

growth and competitiveness of the Philippine economy. While challenges in the global and domestic fronts have been encountered, it can be said that the industry’s performance for the past three years has set it on track to achieve its goal in becoming a powerful economic growth engine for generating jobs and creating economic activity in the country.

Department of tourismMain mission

The Department of Tourism (DOT) shall be the primary government agency charged with the responsibility to encourage, promote, and develop tourism as a major socio-economic activity to generate foreign currency and employment and to spread the benefits of tourism to both the private and public sector.

Brief History of the Department of Tourism (DOT)

-1950s - Started as a private initiative, the Philippine Tourist & Travel Association was organized. -1956 - The Board of Travel & Tourist Industry was created by law. -1973 - The Department of Tourism (DOT), Philippine Tourism Authority (PTA), and Philippine Convention Bureau (PCB) were created by the Philippine government.

http://upload.wikimedia.org/wikipedia/commons/e/ed/Philippines_Department_of_Tourism_building.jpg

Hon. JOSEPH ACE H. DURANO SecretaryTel. No.: (632) 524 1751 Fax:(632) 521 7374jadurano@tourism.gov.ph 

The Philippine Tourism

The tourism industry is among the sectors that has the potential to boost the Philippine economy. It can be a powerful economic growth engine for the country, if developed in a sustainable manner. It deserves to be a top priority for national development because of the following reasons:

•It is a powerful and efficient industry;•It creates strong peripheral benefits;•The Philippines can compete and win; and•It helps maintain cultural integrity, essential ecological processes, biological diversity and life support systems.

Outcome Strategies Activities Agencies Measurable output

1)Increase international arrivals to 5 million

•Focus tourism promotion on identified markets and products

Allocate 60-80 % of promotional budget to aggressive multi-channel promotion

•DOT 2004- 2.3 m

2005- 2.6 m

2006- 3 m

2007- 3.5 m

2008- 4 m

2009- 4.5 m

2010- 5 m*m= million

Source:http://www.neda.gov.ph/Plans_and_Reports/spm/2004-2010/default.asp

Year Target Visitor arrival

s

2004

2005

2006

2007

2.3 m

2.6 m

3 m

3.5 m

2.3 m

2.6 m

2.8 m

3.1 m

Visitor Arrivals :2004-2007

Source:http://www.nscb.gov.ph/stats/statdev/2009/tourism/Chapter_tourism.asp

Accomplishments versus Targets

Outcome Agencies Measurable output

2)Increase employment from around 3 to 6 million

•DOT, DTI,OP,•PTA,PEZA,•BOI,DENR,•LGU’s, Private Sectors, etc…

2004- 2.81 m

2005- 3.25 m

2006- 3.74 m

2007- 4.30 m

2008- 4.91 m

2009- 5.50 m

2010- 6.10 m

Activities Agencies Actual Accomplishments

2004-2007

•Develop/promote diverse tourism products

•DOT, Private sector

•Developed and promoted in cooperation with the private sector products such as WOW Phils.

•Continue research for new markets

•DOT •Holidays, summer vacations, cultural and historical tours, spa and wellness (medical tourism), ecotourism, discovery of destination tours

Activities Agencies Actual Accomplishments

2004-2007

Strategies: Reduce and minimize barriers for tourism growth

•National and local police force will be mobilized to patrol and secure tourist destinations

•Frontline services of immigration, custom and airport personnel will be upgraded

•DOT, PNP, DILG

•CAB, DFA,

DOT,ATO,

BOC

•Increased number of police personnel assigned in tourist areas•Trainings conducted on tourist security•Conduct of trainings for to improve front line services

Activities Agencies Actual Accomplishments

2004-2007

•Open up more airports for scheduled and chartered flights from key markets

•CAB, CDC •Chartered flights allowed in Kalibo, Cebu/Mactan and Puerto Princesa, and Clark Airports

Year Target Total

2004

2005

2006

20072008(Jan-Oct)

2.8 m

3.3 m

3.7 m

4.3 m3.85 m

2.8 m

3.2 m

3.5 m

3.8 m

3.1 m

Jobs Generated From 2004-October 2008

Source: DOT (as of Oct. 2008)

Accomplishments versus Targets