Tourism 2013

John Carmichael

Marketing ManagerVisitBrighton

2012

www.visitbrighton.com/partners

138 proposals

30 site visits

£77m business

27,500 delegates

£1.2m bed nights

Convention Bureau

Convention Bureau

Lib Dems (Spring Conference) Mar ‘13 2,000

PCS Annual Conference May ‘13 2,500

Int’ll Youth Mental Health Sep ‘13 1,000

NUT Annual Conference Apr ’14 & 16 1,500 p.c

UNISON National Conference Jun ‘14 -’24 3,500 p.c

British Nuclear Medicine Apr ’15 800

TUC Annual Congress Sep ’15 2,000

337,000 visitors

25,000 enquiries

£283,000 tickets

11,000 VIP enquiries

100+ ‘greets’

Visitor Services

85 media visits

200+ major features

£2.7m ad value

20 media briefings

1 airline partnership

Marketing

1.7 million unique visitors

£280,000 online bookings

7,500 facebook friends

5,000 app downloads

Marketing

450 Thank you for your support

Partnership

2013

Convention Bureau

Visitor Services

PR & Media

Marketing

• 5 – 6 weeks holiday a year

• Frequent short break travellers – Spring / Autumn

• High travel spending per capita

• City breaks increasingly popular

• Excellent flight links into London Gatwick

Partnerships

Marketing

Cultural Cities Campaign

May Festivals

Publishers

E-Comms & Mobile

Marketing

MarketingSocial

www.visitbrighton.com/partners

16 March New Ice Age Gallery @ BMAG

April - Sept Brighton Sand Sculpture Festival

14 April Brighton Marathon

4 – 26 May Brighton Festival

4 May – 2 June Brighton Fringe

11 May – 8 Sept Jeff Koons ‘Artists Rooms’ @ BMAG

3 & 4 Aug Brighton Pride

28 Sept Shakedown Festival

2 Nov – 28 Feb ’14 Turner in Brighton @ Royal Pavilion

2013 Events & Festivals