Tots100 Conversations with the top 100 British Mummy Bloggers
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Transcript of Tots100 Conversations with the top 100 British Mummy Bloggers
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Conversations with a Mummy BloggerTots100 Survey into topics on UK Parent Blogs
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What we Did
• First, we calculated the top 100 UK Mummy and Daddy blogs of May 2011, ranked by influence, popularity and engagement
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What we Did
• Second, we collated the text content from all 100 blogs into a single text file
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What we Did
• Then we used a word analysis engine to analyse the frequency with which words were used across the Tots100
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The Results…
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How Mummy bloggers feel…
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Happy Sad
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Head or Heart?
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Think Feel
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Mummy bloggers talk about…
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Children Husband
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Who controls the TV?
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Britain's Got Talent Eastenders Coronation St Cbeebies
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We’re all about the…
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Love Hate
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Drinking habits
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CocktailsMilkGinWine
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Bad language
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F****/F***ingSh*tB***hB****cks
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Domestic Goddesses
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Cook Clean Chat
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Work hard, play hard
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Work Play
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Excited about…
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CyberMummy BlogCamp MAD Awards Holidays
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Healthy Eaters?Vegetables Fruit Cake Chocolate
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www.tots100.co.uk
Tots100
• Detailed profiles of 1,750 active UK parent blogs
• All blogs ranked monthly by influence and reach
• PR service allows brands to contact bloggers direct
Tots100 Insights
• Conducts research into British Mummy and Daddy bloggers
• Annual Parent Blogging Benchmark Survey
• Custom research in partnership with sponsors