Tots100 2013 Parent Blogger Benchmark Survey
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![Page 1: Tots100 2013 Parent Blogger Benchmark Survey](https://reader035.fdocuments.us/reader035/viewer/2022081403/5550b020b4c905ff618b47ab/html5/thumbnails/1.jpg)
2013 Parent Blogger Benchmark Survey
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Tots100 is the UK’s largest network of parent blogs We work with brands to devise and implement creative, high-quality blog outreach campaigns Our community has 7,000+ members and a monthly audience of 6m readers If you want to connect with them, come and talk to us…
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Who are the parent bloggers?
* Data based on survey of 1,500 parent blogs conducted by Tots100, Summer 2013
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Most parent bloggers (59%) are aged between 30 and 40 92% are female
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Around half of parent bloggers (48%) have 2 children 9% have four or more
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Bloggers are concentrated in the South 27% reside in the South East 14% live in the South West
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35% are stay at home parents 25% work part time 20% work from home
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47% have children aged 3 or under 25% have children aged 8 or over
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36% have been blogging for one year 21% have blogged for 2 years 12% have blogged for 5 years or more
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34% prefer to be called a “parent blogger” 29% are happy to be called a “Mummy blogger”
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Are bloggers digital
influencers?
* Data based on survey of 1,500 parent blogs conducted by Tots100, Summer 2013
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Bloggers use: Twitter 87% Facebook 83% Google+ 59% Pinterest 57% Instagram 40% YouTube 20%
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87% active on Twitter Average of 1,470 followers 10% have more than 3,000 followers
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83% of parent bloggers use Facebook to promote their blogs
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59% of parent bloggers have a G+
account but 36% of them
have zero followers
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30% write mostly about parenting and kids 29% write mostly personal opinion 25% write mostly about products
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Bloggers and the
brand Connection
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90% of UK parent bloggers want to work
with brands
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49% like trying new products 40% like earning extra money from brands 31% enjoy going to new places with their kids
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54% of bloggers say their biggest challenge is being noticed by PR
agencies and brands
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28% say they get much more email than a year ago On average, just 20% of PR emails are of interest to bloggers
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47% of bloggers say that a brand, agency or SEO has asked them to
do something unethical this year
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38% of bloggers accept paid posts 25% currently host advertising 14% write for brand websites
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27% of parent bloggers receive 10 or fewer PR emails each week 5% of parent bloggers receive 50+ emails per week
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27% of bloggers say that they hate being stalked by PR agencies chasing
coverage
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43% say that brands often send irrelevant information 40% say brands don’t offer to pay for their time and expenses
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