Total InventingThe Most Comprehensive Resource for Inventors

Business Overview

Total Inventing, LLC4101 Tates Creek Centre Suite 150-143

Lexington KY 40517(859) 422-5958

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This document contains proprietary and confidential information. All data submitted to the Receiving Party is provided in reliance upon its con-sent not to use or disclose any information contained herein except in the context of its business dealings with Total Inventing LLC. The recipi-ent of this document agrees to inform its present and future employees and partners who view or have access to the document’s content of its confidential nature.

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Total Inventing LLC retains all title, ownership and intellectual property rights to the material and trademarks contained herein, including all supporting documentation, files, marketing material, and multimedia.

BY ACCEPTANCE OF THIS DOCUMENT, THE RECIPIENT AGREES TO BE BOUND BY THEAFOREMENTIONED STATEMENT.

Defining Total Inventing

Total Inventing has a single driving mission:

“To provide the world’s most comprehensive documentation, educa-tion, procurement and networking tool for inventors, innovators and entrepreneurs.”

Total Inventing

Defining Total Inventing

What Total Inventing Is Not:

Total Inventing is not a design company, patenting, marketing, finance or de-velopment company.

Total Inventing is a facilitator of these services, organizing and implementing them in a fashion that would give an inventor or entrepreneur a transparency, skill set and increased chance of successfully bringing a return on their invest-ment that they would not otherwise have.

Total Inventing

What is Total Inventing? Total Inventing

The Purpose of Total Inventing: A Business Description

- History and Background As Inventors, Entrepreneurs, CKIC Leaders Identified Significant Problems in Independent Inventor Industry Saw Opportunity to Fulfill Large Unmet Need

- Providing the Intricate Tools for Success IdeaStamp: Secure Idea & Development Record Depository IdeaSteps: Education and Project Management Tools Transparent Service Provider Resource System IdeaNet: Financial Procurement System Product Launch Venue and Network

What Is Total Inventing? Total Inventing

The Purpose of Total Inventing: Goals and Objectives

- For the Inventor/Entrepreneur Empowerment of Members Safe Venue Via Transparent Services Procurement System Value-Added Development Via Secure IP & Due Diligence Depository Tools for Success Organized and Readily Available Online

- For the Inventor Service Provider Increased Access to Independent Inventor Market Ability to Quickly Establish Trust with New Clients Access to a More Educated and Savvy Clientele

What Is Total Inventing? Total Inventing

Total Inventing is a “Dual Value” Company - Not Just Another ROI

> A Significant Positive Impact on Small Business Innovation

• Drives down the cost of innovation for small entities

• Invigorates the manufacturing and knowledge base in the US

• Inspires inventors and encourages them to engage and make positive moves forward with their innovations

P R O G R E S S

TI

ME

AC

TI

VI

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Unique Training and Management Model

A powerful blend of education and project management tools

Total Inventing

IdeaSteps self-directed training, procurement and project management

IdeaStamp secure documentation for

intellectual property and project development

S E R V I C E S

COMMUNICATION

PROCUREMENT

DEVELOPMENT

LAUNCHDUE

DILIGENCE

RECORD STEPS

REVIEW PROVIDERS

RECORD IP

REGISTRATIONEDUCATION

P R O G R E S S

IdeaStamp: Total Documentation Total Inventing

A Verifiable Time/Date Stamped Record for:

- The Invention: A Digital “Inventor’s Notebook”

- The Due Diligence Steps Taken for Development

- Stored in a Secure Encrypted Database

- Time/Date Stamp is Embedded into the File

- Searchability Option for Protected and Developed IP in Database

- A Value-Added Record of the Invention

IdeaSteps: Total Learning & Implementation Total Inventing

A Self-Directed, Step-by-Step Program:

- Linked to Personal Project Management System

- Different Layers of Education and Guidance with Each Step

- Each Step a Due-Diligence Milestone in the Invention’s Development - Each Completed Step Securely Recorded in IdeaStamp Database - Each New Step Builds On the Last and Adds Value to IdeaStamp Record

- As Each Step is Completed, Inventor is Prompted to Next Progressive Step

- Promotes a Clear Focus on Developing Invention to Fruition

IdeaSteps : Total Transparency Total Inventing

A Database of Consumer Reviewed Inventor Service Providers (CRISPs)

- Inventor Views Services Appropriate to Each Step

- Required Customer Reviews Result in Transparent Rating System

- Bidding System for Services from CRISP Database

- Inventor Makes Informed Choice Based on Ratings, Reviews, Bids and Education

- Selected Services become part of Due Diligence Record in IdeaStamp

IdeaNet : Linking It All Together Total Inventing

The Synergy of IdeaNet Connections

- Linking Inventor/Entrepreneurs to Information

- Linking Inventor/Entrepreneurs to Empowerment Tools

- Linking CRISPs to Inventors

- Linking Inventor/Entrepreneurs to Micro Financing

- Linking Inventor/Entrepreneurs to Potential Buyers

- Linking Approved Buyers to Due Diligence Records

Products and Services Total Inventing

A Multiplicity of Products and Services with a Single Purpose

- Memberships: Inventors, Companies and “CRISPs”

- IdeaStamp: Online Documentation of IP and Due Diligence

- IdeaSteps: Instruction, Project Management and Service Procurement

- IdeaCapital: Micro Financing

- IdeaLaunch: Matchmaking and Marketing Tools

- IdeaNet: Linking It All Together

The Website Total Inventing

Sample View of a Website Opening Page:

The Market Total Inventing

The “Creative Class”: An estimated one-eighth of the population1

- Market Segmentation

- Independent Inventors

- Entrepreneurial Inventors

- Hobbyist Inventors

- Inventor Service Providers

- Corporations Looking for innovations from outside sources more than ever before2

- Attraction of Individuals Susceptible of Becoming Inventors3

1- Richard Florida, “Rise of the Creative Class”2- Metropolitan Patenting, Inventor Agglomeration and Social Networks: A Tale of Two Effects3- Return of the Lone Inventor, Fortune Small Business, March, 2005

The Market Total Inventing

Industry Overview - What Has Gone Wrong and Why - A “Wild West” Atmosphere No Process Standard for Inventors to Follow No Centralized Place to Securely Document Ideas and Development Non-Profit Inventor Organizations Under-Funded & Lacking Direction Poor Communication Among Independent Inventors Invention Scam Companies that Prey on Naive Run Rampant1

- The Inventor and the Economy Slumping Economy Spawning Increase in Homegrown Inventions 2

- The Independent Inventor Organization Movement Growing Segment; Hungry for Help and Direction

1- Bonnie Griffin Kaake, Executive Director, United Inventors Association 2- Mike Drummond, Editor, Inventors Digest

Marketing and Sales Strategy Total Inventing

Marketing Strategy: Profile + Exposure = Creating a Buzz

- Marketing Strategy: - Utilize and Heighten Profiles in Inventor Industry “In The Top 5 Inventor Organizations in the Country” Connections with UIA, Inventors Digest, Others

- Community, Collaborations and Partnerships Inventor Organizations Provide Infrastructure and Ongoing Management Packages Host Mini “Inventor Conferences” United Inventors Association

- PR Media Blitz Web/TV/Radio/Print News Aggressive Advertising Campaign Possible Book / Tour

Marketing and Sales Strategy Total Inventing

Sales Strategy: Pushing the Inventor Hot Buttons

- Meeting an Inventor’s Urgent Needs For: - Education, Motivation and a Sense of Autonomy - Clarity: Leadership and Direction - Community and Connectedness

- Creating an “Anti-Scam Company” Culture - Bucking All Traditional Notions of an Invention Company Image - Creating a Hybrid Culture of Geek, Business and Process Revolution - Standing in Opposition to the Invention Scam Companies - A Revolutionary Sense of Fighting the “Bad Guys” - Ripping Back the Veil and Revealing “The Man Behind the Curtain”

- Inventor Becomes More Invested in System While Engaging in Each Step - With Each Documentation in IdeaStamp - By Engaging in Each Step of Instruction and Project Development

- Web Instruction as Sales: Embedded into Steps, Podcasts, Videos

IP: Setting Barriers to Market Total Inventing

Identifying and Building Significant Intellectual Property

- Patent Work in Progress - IdeaStamp: Record of Project Due Diligence - IdeaSteps: Project Education Combined with Development - IdeaNet: Linking Documentation to Project Development

- Licensing Agreements: Standing on the Shoulders of Others - Partnering/Collaborating with Proven Systems - Utilizing the Legal Muscle of Larger Companies

- Trade Secrets - Proprietary Encryption Software

Revenue Model

Revenue From Transactions in IdeaSteps

Based on assumption of 5,000 independent inventors signing up and beginning the IdeaSteps process, we predict:

(5,000 inventors) x ($12,000 spent/inventor) x (10% Fee) = $6M Annual Revenue (Does not include additional income from IdeaStamp, IdeaStep layered education programs, IdeaCapital fees from matchmaking services or other ancillary programs)

Revenue Model for Reverse Auction Segment of IdeaSteps

Definitions:Average Transaction - The average cost of a transaction between inventor service provider.Service Fee at 10% - the fee Total Inventing would charge the service provider based on the transaction between the inventor and the service provider.X 5000 – Basis of an assumption of 5,000 inventors that have signed up and started the IdeaSteps process.Percentages – Percent of inventor that will typically use each service through the process.Percentage Downline – Number of inventors that will typically use a particular service/step based on the number and percentage of the previous ser-vice/step of the inventing process.Total Fees Collected – Total fees collected based on final projected number/percentage of inventors that will use each service.Comm. – Commercialization phase. Can be in the form of a licensing deal or a small manufacturing run.

Total Inventing

Market Analysis

Patent Search

Prototype Provsnl / Review

Marketing Mats & Srvs

Non-Provisional Patent

Comm:Lic. Deal

Comm: Sml Mnfg

Total Comm.

Totals

Average Transaction

$700 $750 $5,000 $750 $5,000 $12,000 $10,000 $5,000 $15,000

Service Fee at 10%

$70 $75 $500 $75 $500 $1,200 $1,000 $500 $3,920

X 5000 $350,000 $375,000 $2,500,000 $375,000 $2,500,000 $6,000,000 $5,000,000 $2,500,000Percentages 100% 90% 80% 90% 95% 40% 2% 10%Percentage Downline

5000 4500 3600 3240 3078 1231 25 123 148

Total Fees Collected

$350,000 $337,500 $1,800,000 $243,000 $1,539,000 $1,477,440 $24,624 $61,560 $5,833,124