Powerboat Racing Team

The Competition

Grand Prix of the Sea

P1 SUPERSTOCK

P1 SuperStock is one of the fastest-growing marine motorsport series in the world. It is also one of the most competitive forms of motorsport, with international recognition and guaranteed media coverage.

Racing on water is completely different to racing on tarmac. The thrill is different too. The circuit is constantly changing beneath you, which makes racing spectacular and unpredictable - the hallmarks of the P1 SuperStock racing series.

P1 SuperStock is a sport full of glamour, which attracts their events to VIPs and celebrities from all over.

P1 SuperStock has the accreditation of the governing entity of this sports modality, the Union Internationale Motonautique

Vores mission er at, vi over en årrække vil være de førende producenter i Skandinavien af kvalitetsførstehjælpsudstyr, produceret i plast af dansk designer med fokus på tryghed og sikkerhed.Grand Prix of the Sea

P1 SuperStock events are designed to excite and entertain, ensuring the enjoyment for the viewer and the value for the sponsor, creating a significant economic impact.

P1 SuperStock is major international sporting festival located all over the globe. For example over five or six weekends, in May through October. There are up to six races over the race weekend, lasting 30-45 minutes each. The free event attracts thousands of spectators. And as the race course is close to shore, tight and fast, becomes a magnificent show for the public. It´s also a serious challenge for the teams

EXCITE AND ENTERTAIN

•Madison•St. Cloud•Bilozi•Pittburgh•Detriot•Morehead City

EUROPE P1 SUPERSTOCK EVENT

•London Docklands•Scarborough, Yorkshire•Dublin•Gosport, Hampshire•Cardiff, Wales•Bournemouth, Dorset

U.S.A.

UNITED ARAB EMIRATES MALAYSIA

•To be confirmed •To be confirmed

offshore challenge

Concept. The team to visit marinas around the world

Real Club Nauticos of Spain, also all international mariners

Set a course that the team will set the fastest time.

Laying down the Challenge to all motor boat owners to compete

Hospitality, team building & team training in different sea conditions

Team Aspirations

VALENCIA PORT

We use facilities located in the Puerto Deportivo de Valencia and the Marina Real Juan Carlos I (home of the America’s Cup) for team testing and training, as well as for VIP Hospitality and to also promote motor marine sports.

We invite international companies to support the team and invest in Valencia.

We have many aspirations in the long run that we would develop from the base of the Racing Team. Among them are:·To be world champions.

Build the most exclusive Powerboat Racing Club in the world.

Projecting the image and positive values for our partners and sponsors of our team.

Be catalysts for sports excellence, in parallel to the construction of successful B2B business alliances.

Introduce other competitions of race and endurance.

Promote the creation of our own Powerboat Racing Series in Spain.

Create the Academy of the Offshore Power Boat Racing Team for the development of training activities.

Develop the Offshore Power Boat Racing Team Web TV Channel.

Hospitality

Project of Future

STAGE A STAGE B STAGE C

Creation of the Valencia Racing

Club

Implementation ofthe P1 Super Stock

Spanish Series

Implementation and training of the competition team

The Team Values

Proud of our values, and involved indisplaying them in every angle of the business

We are an INTERNATIONAL racing team, based in Valencia, Spain

Daring and INNOVATIVE, pioneer of the sport internationally

Motivated by our sports EXCELLENCE and the creation of value for our sponsor

Power, speed, energy... with the maximum respect for the environment

The Team - Brand & Concept

The Team - Brand & Concept

Within the boat branding concept the teams aim is to recreate as close as possible the concept design to beexactly like a Racing car but to slot in the impression that our team powerboat fitted in to the Racing car design.

The Team - Brand & Concept

Marketing model

A fusion of sports and entertainment, which brings to the public and allows them to participate in unique experiences around the team and its sponsors.

We apply to our work the concept Sportainment

And optimize media and commercial exploitation of a 360º devised product.

That aligns the interests of the team, the public and the sponsor, generating synergies among them.

Concept based on CIBER pattern

CONTENTS

IMMERSION

BROADCASTING

EXPLOITATION

RETURNS

The formal integrity of Sportainment generates alarge amount of contents of interest for audiences and brands

Sportainment provides an experiential immersionin public that predisposes to messages and activations

Sportainment, for richness of contents andformats, allows to develop Transmedia strategies

The formal implementation of Sportainmentallows multiple media and commercial exploitation ways

The alignment of interests of the actors makesSportainment a unique returns plantform facilitato

Focuse on the Sponsor

The Valencia Racing Club project is based on an open and flexible work style, that our sponsor must be part of all stages to achieve success together. Even to be finally called...

Our idea of the sponsorship is not limited simply to the placement of a logo on physical elements of the team. In fact, we believe that this is the least important part of a sponsorship relation

We understand that the sponsor is a member of the team, and therefore, we want them to participate in the design of the product from the outset. Because their interests are ours, and we work to provide value through innovative and sophisticated formulas that allow them to connect with its consumers, to provide them with positive experiences and turn them into fans of the brand. In short, we are working to generate business to our sponsor globally.

Offshore Power Boat Racing Team

Focuse on the Sponsor

We have carefully designed a series of exclusive marketing opportunitiesfor our sponsor, which may be developed based on his requirements.

BRAND AWARENESS CONTENTS EXPERIENCES PARTICIPATIONENGAGEMENT

•Team Naming •Branding in all the elements

of Offshore Power Boat Racing Team (Boat, truck, pilots, staff and personnel clothing…)

•Branding oportunity in competitive events, to be discussed.

•Branding in Valencia Racing Village and Paddock Club.

•Branded content” generation and broadcasting.

•Media coverage: TV, press, radio.

• Webcasting through the organization channels, and others owned by TOTAL Offshore Power Boat Racing Team (web & social networks)

•Full rights of use of teams Brand and image, for the sponsor´s contents and campaigns.

•VIP Hospitality /VIP Live Race experience.

•Corporate Hospitality Days for clients and sponsor staff.

•Static Show (nautic exhibits, marinas, malls)

•Team building. •Públic Relations events /

Advertising / Product launch. •VIP exclusive events. •B2B partnerships / Joint

Ventures. •Use of the boat andl paddock

club for product launch.

•Consumers contests. •Personal data capture at race

events. •Full Access to the TOTAL

Offshore Power Boat Racing Team database, including clients worldwide.

•Participating fans community through social media.

•Commercial promotions.

Focuse on the Sponsor

A professional structure oriented specificallyto obtain the greatest return for the investment of the sponsor

PRESS & MEDIA ADVERTISING & P.R. SPECIAL EVENTS RACING TEAM

Manage the media relations, both national and international, with the team and our sponsor.

Supported by the Audiovisual Area and the content Area. Its mission consists in the creation of tangible results to improve the visibility of the brand.

Corporate actions, B2B, experiences of team building for employees, road show, design of exclusive VIP events, actions of incentive for key customers, experience days

Pilots, mechanics and logistics personnel. Its primary function is to win, but without neglecting the necessary attention to the sponsor.

EXCLUSIVE SERVICES TO THE SPONSOR

Media Coverage

Powerboat P1 SuperStock organization has a highly qualified press & PR Team. Their job is to maximize the advertising for teams and drivers, as well as their own partners and sponsors. They work with the national press, television channels, partners in regional press, and radio to ensure media coverage of their events.

Prior to each event, are held press days, inviting all regional television, radio, and print media. It is a great opportunity to introduce the competitors and give journalists the opportunity to experience a ride on a competition boat.

During the events, they use leading photographic agencies to capture races on the water, Earth and air.

QUALIFIED PRESS & PR TEAM

P1 Super Stock provides an excellent oportunity to build loyality and influence on a wide rage of audiences, local, national and international

TV production is owned by Powerboat P1, which employs producers of each territory.

A program dedicated to the SuperStock, which includes a minimum of 26 minutes of highlights summaries of each event is broadcast through the following channels:

•Eurosport •Total Sports Asia •Race Fans TV •Boats on TV •Showtime Arabia

• Setanta Ireland• Setanta Canada• Setanta Africa• Setanta North America• Setanta Australia• Motors TV

TV PRODUCTION

In Spain, we have agreements with the main media groups, who have already shown interest in giving coverage to this exclusive project. Also the team will generate media internationally.

Impact on Direct Audience

Audience Profile atthe P1 SuperStock events:

P1 SuperStock events attract a large number of spectators on the race weekend, between 15,000 and 90,000 depending on the venue.

137 countries, origin of fans connecting with P1 Superstock.

Around 60% of the audience at the event are local. A 40% move to attend the same, sometimes from more than 375 km away.

Independent sources of audit: KPMG - Repucom - Penzance Research

The economic impact of an individual event of P1SuperStock is estimated in 5 million dollars

Media

Facilities

Hospitality

Transport

Local stimulus

The media value attributed to a single sponsor in a national series of P1 SuperStock is 2 million dollars

TV Graphics

TV Advertisements

Boat Branding

Event Branding

Driver Apparel

29%

12%

14%

9%

36%

8%

23%

21%

17%

11%

0-17

18-25

26-40

40+

24%

38%

29%

9%

Hombre

Mujeres60%

40%

Independent sources of audit: KPMG - Repucom - Penzance Research

Commitment with Young people

Through this Foundation, we develop programs of awareness with respect and care of the marine environment for young people, through programs such as school competitions, beach cleaning days, training courses...

SPIRIT OF VALENCIAYOUTH ACADEMY

We want to offer the experience of the Spirit of Valencia Academy programs to the schools, as an introduction to careers related to the nautical, taking into consideration our comprehensive marina facilities and trades involved in the management of them.

SPIRIT OF VALENCIAMOTORCRAFT TRAINING SCHOOL

P1 MARINE FOUNDATION

From this Center we teach courses for the training of professional marine mechanics, as well as licensing to become a racing driver.

Why sponsor your Offshore Power Boat Racing Team?

We offer a product for DIFFERENTIATION, innovative and exclusive. We are the first international specialty team.The TOTAL Offshore Power Boat Racing Team boat is the only one type of its kind in the world, due to its exclusive concept branding.

We put in your hands a great opportunity to participate in the development of ourown “Spanish Offshore P1 Powerboat Racing Series”, the first competition of this kind in Spain nationally.

But we are much more than a sports team. Our Offshore Power Boat Racing Team is a project designed since its origin considering the sponsor. For this purpose, we have designed a complete platform of SPORTAINMENT where every detail is designed to provide returns through the generation of CONTENTS and EXPERIENCES:

Contents to reach global audiences, for social networks followers, in orderto generate community and create fans, for commercial activities and enhance the engagement of the user.

Experiences for the consumer, to exercise social responsibility, to stimulate the B2B relationships, to humanize the brand.

A brand will never get so close to its consumer, or the consumer will be so positively inclined to the brand message, as in a scene chosen specifically by the consumer for his enjoyment, leisure and entertainment.

Thanks for your time

CONTACT

Team Director & Head of SportsDevelopment:

Michael Robert Gill Mail: info@spiritofvalencia.es Phone: +34 629 07 90 69

Sponsorship & Marketing Manager:

René Berg Jensenrene@spiritofvalencia.es

Power boat racing team