Total Jobs

Your Online Recruitment Partner

UK – Local & National

International – 139 Countries

Experienced & Graduate Recruitment

Total number of views

35,610

Average over 1.7 million

applications per month

Over 5.7 million visits

2.9 million unique

jobseekers per month

Totaljobs.com snap shot

The largest audience &

most visited UK commercial recruitment

website

Over 84,000 jobs per month

Data sources: Hitwise, CommScore, Web Trends 7 & ABCe

No.1 market share

position for 60% 2009 &

2010

Comscore

January 2011 Stats

Visits Unique UsersRegistered Candidates in

CV database Applications

7.1 Mil(+36% year on year)

3.7 Mil(+32% year on year)

96k(+63% year on year)

2 Mil(+32% year on year)

SCOTLAND +44% share growth Two horse race: TJ and S1 Reed and Jobsite: -33% and -48% vs TJ

respectively

WALES +52% growth +28% vs Reed; +58% vs Jobsite The national site of Wales!

NORTH EAST +49% share growth +16% vs Reed; +55% vs Jobsite Double the size of JobsNorthEast

NORTH WEST +52% share growth +16% vs Reed; +58% vs Jobsite 5 times the size of TheJobsMine

YORKSHIRE +34% share growth +13% vs Reed; +16% vs Jobsite Can’t find the local boards on Hitwise

WEST MIDLANDS +33% share growth +14% vs Reed; +42% vs Jobsite The dominant player in the West Midlands

EAST MIDLANDS +44% share growth +14% vs Reed Two horse race: TJ and Jobsite

EAST ANGLIA +24% share growth +28% vs Jobsite Head to head with Reed

SOUTH WEST +27% share growth Our closest battleground TJ, Reed and Jobsite all within 15%

• Totaljobs.com is the only site to audit quarterly

• Totaljobs.com was the first site to audit applications

• Monster’s last ABCe audit – Jan 2007

• Jobsite’s last ABCe audit – Jan 2008

• Reed’s last ABCe Audit – Jan 2010

1st October – 31st October 2010Unique Users: 2,990,742

Visits: 5,727,889Applications: 1,143,882

ABCe

http://www.abce.org.uk/cgi-bin/gen5?runprog=abce/abce&type=main&breadcrumbonly=y&df=y&p=&menuid=

Totaljobs ‘Average’ candidate

• 43% have degree, professional qualification or higher degree

• 78% are between 21 – 49 yrs

• 57:43 female: male

• 23 % of Totaljobs users use Totaljobs several times a day

• Further 57 % use Totaljobs several times a week

• 92% UK based

• Totaljobs.com has a diverse audience reflecting the UK population

Candidate Survey

5% = 96,364

7% = 134,909

5% = 96,364

14% = 269,819

4% = 77,091

16% = 308,365

21% = 404,7295% = 96,364

3% = 57,818

1% = 19,273

11% = 212,001

Where are totaljobs candidates located?

Candidate Survey

How we attract jobseekersFor the past three years Totaljobs.com has attracted more jobseekers than any other UK recruitment website (Hitwise).

We attract over 2.9 million active online jobseekers, who generate over 1.6 million applicationsevery month.

We have a variety of marketing techniques, including:

1. Omnipresence on UK search engines, particularly Google, to attract people actively looking for a job. Totaljobs.com is Google’s biggest spending UK recruitment company

2. Advertising on thousands of UK websites; on average Totaljobs.com banners are shown 14m times monthly. Examples are shown below.

3. A substantial email programme, through which we contact our registered candidates weekly with everything from jobs, topical news and career advice. This is in addition to our Jobs by Email and Instant Job Match services.

4. Above the line campaigns, including radio and poster campaigns.

1st natural position on page one

1st paid listing on page one

SEO & SEM

Only UK IP addresses are shown our advertisements

We use over 20 UK paid for search engines, all new web pages are search engine optimised

E-mail programme

Jobs by email Newsletters Industry emails

Print & B2B online

TV & Radio Campaign

We’ve launched our first national TV & Radio campaign.

TV: Across ITV, Channel 4, Channel 5 and several satellite channels reaching 81% population.

Duration: 1 Month

Radio: Regional focus on South East, London, North West and Midlands. London stations incl: Capital, KISS, Magic, XFM, LBC & Absolute Radio

Duration: 3 Months

So far ;- 32% increase YOY in Unique Users & Applications - 63% increase YOY in CV Registrations

Investment

Totaljobs.com is continually investing in the site to ensure that it is updated and developed. Some recent developments include:

Google maps that show where relevant jobs are located

Real time job reporting via the back office to help customers keep up to date with job usage and applications

Grad Zone

Over 500,000 active

registered graduates

Just short of 1 MillionApplications over last

6 months Over 3.5 Million

Visits over last 6 months

International – The Network

A formal alliance of 49 leading recruitment websites dedicated to online recruitment in over 136 countries..

The Network enables recruiters who have a Global recruitment need to fill a wide range of job roles across different industry sectors

worldwide.

2010: Final developments and external partnerships

2009: 36 partners – 119 countries


2007: new logo 29 partners – 64 countries




2002: Creation of The Network – 6 partners – 18 countries


The Network - Europe

9.100.000 CV’s

30 countries

Over 700.000 jobs

12.300.000 registered users

Top player in each market

Your Complete Online Solution

Products

Products

Jobs Standard Job Featured Job

Premium Job

• Branded by individual company

• URL linked to feed into your database

• Or applicant manager to create a database in the back office of TJ

• Screening questions

• Linked to profile

• Feed/job posting services

• Creative services

Proactive Marketing

Targeted e-mailTargeted to specific audience based on location, sector, salary, education and keywords. Generates high volume quality applications

KeyshotSingle job targeted to specific audience based on location, sector, salary, education and keywords. Delivered to 500 most recently registered candidates

Products

BrandingCorporate Profile

Products

Banners & Buttons

Branding

Buttons an banners to increase click through to your job postings and increase employer branding on the site. Banners can include any of the following features:

• Expandable• Video• Skyscraper• Sector

• Keyword• Behavioural

targeting• Homepage• JBE

CV Database

• Search 2.3m CVs

• Candidate by e-mail

• Contact direct from the site

• Forward CV to others in the company

Account Management and support

• To fully understand your needs

• Ensure that the package matches the requirement

• To provide full training and ongoing support. Agreed SLA`s and training programme

• Dedicated Account Manager

• To integrate, understand and advise on any third party technology partners

• To demonstrate a clear ROI

• To build a long term relationship

Moving Forward

Open discussion

• Basic Job Posting Package

• Branding Package

• Branding & Targeted Package

Thank-you for meeting with Totaljobs.com

David MuscatSenior [email protected]

Office Rathbone Place (London)Direct 0207 572 4043Mobile 0752 850 0677Fax 0207 572 4201

Total Jobs

Technology

Transcript of Total Jobs