TOTAL INDUSTRIES vision development Solutions

7/29/2019 TOTAL INDUSTRIES vision development Solutions

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Case BriefThe Total company is an old company

with diversified operations. The

company is having real success but

now they are faced with problem of

vision formulation. The company have

vision in the mind of Mr. Kumar but

not properly documented. Now they

are trying to develop one common

vision for all their businesses.


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Total Industries : Profile

Chairman: Deepak Kumar Main headquarters: Mumbai

Conglomerate worth 6,000 Crore

Main business: Consumer Electronics,Switchgears, Batteries, Soaps And Oils

Leading business: Consumer Electronics,

1/5 market share

Legacy business: Soaps And Oils.

Current strategy: Diversified Operations


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Terminology

Establishment day jamboree Splurged on employees

Get-together

Camaraderie

Benevolent employer

Cost competitive Re-vitalize the organization


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Terminology

Revisit our basics High brand recall

Unprofessional and ad-hocist

Legacy business (soaps and oils)

Non premium image

Management mumboo-jumboo Turnaround

Economy plank


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Positive points of case

Alert management

Participative management

Far sighted / insightful owners (family

business)

Diversified business

Employee motivation pracetice


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Need for exercise

Business responsibility being transferred to

next generation

Transfer of knowledge to son

Training of son


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Question 1: What should be the basis

of the vision statement of Total

Industries: value for money or

anything else?


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Answer - 1

Options availableValue for Money

Customer satisfaction

Market leadership

Product image

Company imageOthers


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Answer1 (cont)

Features Of the Vision Statement Organizations fundamental reason for

existence beyond just making money

Timeless and unchanging core values

Core values remains unchanged as the firmexperiences changes in technology,

competition, management style.

Big picture but achievable aspirations forthe future


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Answer1 (cont)

Total Industries: Vision should be

based onValue for money

Market leadership through volume

and innovation


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Question 2? How can total

industry develop a meaningfulshareable vision for all its

component businesses?


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Shared vision

All individuals in an organization havecommon mental image and mutually

supported set of aspirations that form basis

of united efforts.

People at all levels share common

inspirational image that compels them to

give their best and realize the dreams. All business units to have common platform


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How to develop the shared vision?

Senior managers to brainstorm and develop

broad frame work and statement

Word craft it into simpler and in few words so

that every body can carry it on person

To popularize it, the Posters, Stickers to be

displayed at every noticeable place of

organizations like walls, entrances, offices,

canteens, notice boards, production floors etc Involvement of all level employees, especially

low level managers


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Question 3: Is it possible todevelop the vision statement

through active employee

involvement and participation?

If yes outline steps in sequential

way?


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Ways of employee involvement

Suggestion boxes

Open competition

Forming of teams at each unit level

Volunteers

Inter unit and business competition

Task forces at all levels having crossfunctional character


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Steps In Formulation:

Schedule of events: open competition andunit level competition

Evaluation by board and select best

Hold ceremony to reward best visionstatements

Task force to develop the overall

statementCirculate to all participants for comments

Adopt it


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Question 4: What are thedangers of building a vision

statement through bottom upprocess?


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Answer - 4

Advantages and disadvantages of

participative management.


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Question 5? Is it possible foranyone to build a business

without an articulated vision?


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Answer - 5

Yes and no both.

Yes example of total industriesNumber of advantages of

having documented vision andmission statements


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Assignment

Developing

The Vision And

Mission Statement

of

Bahria University


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Common lines for vision of university

Learning center

Knowledge house

Research center

Solution center for industry

Development center for nations youth

Renowned / highly qualified faculty.

TOTAL INDUSTRIES vision development Solutions

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