Total Employes of Mobilink

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Company Background & History

Pakistan Mobile Communications Limited, better known as Mobilink GSM.

Mobilink has 28.24 million customers by March 2010

Mobilink's Head office is located in Mobilink House, 1 A Kohistan Road, F-8 Markaz

Islamabad.

Mobilink started operations in 1994 as the first GSM cellular Mobile service in

Pakistan

Later it was sold to Orascom, an Egypt-based multi-national company.

Mobilink has already invested over US $3.3 billion in the country to date and

provides uninterrupted countrywide connectivity, unmatched customer services

and international roaming in over 140 countries.

which is why Mobilink covers you in 10,000+ cities and towns nationwide as well

as over 130 countries international roaming service. In other words, we speak your

language, everywhere.

The company directly employs over 4,000 people and has the largest distribution

network with 200,000 outlets across Pakistan. Mobilink is the only corporate

in Pakistan to issue a 'high-yield' bond worth US$ 250 mill ion in the

International Market and has portrayed a positive image of the country as

a secure destination for business activity.


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MARKET SHARE

Mobilink has highest market share with 31% Telenor has 2ndhighest market share with 24% Ufone has 3rdhighest market share with 19% Warid has 4th highest market share with 17% Zong has 5th highest market share with 9%


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MARKET SHARE ALONG WITH OTHER COMPETITORS

Mobilink has the highest market share in comparison to his competitors in2005-06

Now in 2009-2010 its decreases from 60% to 36% due to tough competition.


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This is the Annual

Financial Report of Mobil ink.

Current Assets & liabilities :90,639,010,282


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SWOT analysis

SWOT analysis is a strategic planning method used to evaluate the strengths,

weakness, opportunit ies and threats involved in a project or

business venture. It involves the specifying the objectives of businessventures or projects and identifying the internal and external factors that

are favorab le and unfavorab le to ach iev ing that ob ject ive . Th is

technique is credited to Albert Humphrey who led a convention at Stanford

University in the 1960s and 1670s using data from Fortune 500 companies.

Strengths:

Attributes of the person or company that is helpful to achieving the objective(s).

Weaknesses:

Attributes of the person or company that is harmful to achieving the objective(s).

Opportunities:External conditions that is helpful to achieving the objective(s).

Threats:

External conditions which could do damage to the objectives.

STRENGTHS:

Market Leader in the Telecommunication industry with 31% market share and

have strong coverage.

Considered very strong and reliable

Captured most of the potentialcustomers (28 million and growing)

Covering over 10,000 cities, towns and villages across the Pakistan

First operator to introduce IR for the people of Pakistan

Only cellular service in Pakistan to provide coverage on the M2 motorway

WEAKNESSES:

Mobilink is expensive in comparison to other networks.

Currently providing not good quality service because of changing their network

from900 MHz to 1800 MHzs

Fewer advertisements now days.


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Most expensive telecom company both in call rates and SMSEngineering

department of Mobilink is not that well competent as compared to its new

competitors.

OPPORTUNITIES:

They should provide 3G network and provide internet package in prepaid.

Customer retention Side is weak due to expensive packages

Can expand its networks in the uncovered areas

Services in the future can be

Telephone

Wireless

Calling Cards

Mobile Phone BankingBefore start of new companies can target as many new customers as they can.

Can lower prices to make business difficult for newcompanies

THREATS:

Due to intense competition Mobilink is losing its market share and PTA policies

can effect their business.

New market players are coming in near future.

New companies can offer packages for corporate customers in better way.

Wireless local loop service providers too targeting areas which are less

developed.

Current price war may reach at a position where only brand names survive

Due to expensive quality of service now a days customers can shift to other

companies.

Employee retention is also issue because mobilink fired 1000 employees in

October 2008


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DETAIL OF MOBILINK MANAGER

IT MANAGER: Ali Mir

E-mail:[email protected]

Contact:+92-333-3333222

Meeting date: 15th

Apr 2012

RECOMMENDATIONS & SUGGESTIONS

Following are some suggestion for the organization that should be adapt by the

organization.

Establish Research and Development Department. Ensure Network quality. Focus on subscriber retention. Adaptation of value added services, especially towards e-commerce. Better customer incentive plan. Innovation in technology. Lower SMS rates to other networks.


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Total Employes of Mobilink

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