Toshiba Vs. Dell
-
Upload
said-shoaib -
Category
Marketing
-
view
551 -
download
0
description
Transcript of Toshiba Vs. Dell
![Page 1: Toshiba Vs. Dell](https://reader033.fdocuments.us/reader033/viewer/2022061211/5492f98aac7959042e8b4766/html5/thumbnails/1.jpg)
VSVS..TOSHIBATOSHIBA
![Page 2: Toshiba Vs. Dell](https://reader033.fdocuments.us/reader033/viewer/2022061211/5492f98aac7959042e8b4766/html5/thumbnails/2.jpg)
Prepared by: Said ShouibPrepared by: Said ShouibTo : Ms. Sanaa’ To : Ms. Sanaa’ KhalafKhalaf
![Page 3: Toshiba Vs. Dell](https://reader033.fdocuments.us/reader033/viewer/2022061211/5492f98aac7959042e8b4766/html5/thumbnails/3.jpg)
Presentation Objectives TOSHIBA and DELL history.TOSHIBA and DELL history.
TOSHIBA and DELL employees. TOSHIBA and DELL employees.
TOSHIBA a and DELL Co. Logo.TOSHIBA a and DELL Co. Logo.
TOSHIBA and DELL Co. advertisements.TOSHIBA and DELL Co. advertisements.
TOSHIBA and DELL (main products and TOSHIBA and DELL (main products and
the additional products).the additional products).
What do you prefer???!!!!What do you prefer???!!!!
![Page 4: Toshiba Vs. Dell](https://reader033.fdocuments.us/reader033/viewer/2022061211/5492f98aac7959042e8b4766/html5/thumbnails/4.jpg)
back to S20
![Page 5: Toshiba Vs. Dell](https://reader033.fdocuments.us/reader033/viewer/2022061211/5492f98aac7959042e8b4766/html5/thumbnails/5.jpg)
• Company name: Company name: TOSHIBATOSHIBA Electronics Electronics Co., Ltd.Co., Ltd.
• Address: 6-6, Kita Kogyo-Danchi, Address: 6-6, Kita Kogyo-Danchi, Kitakami-City, Iwate, 024-8510, JapanKitakami-City, Iwate, 024-8510, Japan
• Phone: +81-197-71-3003 Phone: +81-197-71-3003 • Fax: +81-197-71-3200 Fax: +81-197-71-3200
![Page 6: Toshiba Vs. Dell](https://reader033.fdocuments.us/reader033/viewer/2022061211/5492f98aac7959042e8b4766/html5/thumbnails/6.jpg)
TOSHIBATOSHIBA Corporation is a Japanese Corporation is a Japanese electronics company, the seventh largest electronics company, the seventh largest manufacturer of electrical and electronic manufacturer of electrical and electronic equipment in the world and the largest equipment in the world and the largest semiconductor manufacturer in Japan. semiconductor manufacturer in Japan.
![Page 7: Toshiba Vs. Dell](https://reader033.fdocuments.us/reader033/viewer/2022061211/5492f98aac7959042e8b4766/html5/thumbnails/7.jpg)
D LLD LL company founded in company founded in America, Texas. in the year 1984, by America, Texas. in the year 1984, by
Michael DellMichael Dell..In 1985, In 1985, DELL came out with their very DELL came out with their very first computer called the Turbo, which first computer called the Turbo, which
had an eight-megahertz processor. had an eight-megahertz processor. Sold at $ 795 U.S. Sold at $ 795 U.S.
![Page 8: Toshiba Vs. Dell](https://reader033.fdocuments.us/reader033/viewer/2022061211/5492f98aac7959042e8b4766/html5/thumbnails/8.jpg)
Is an American company Is an American company headquartered in Round Rock - headquartered in Round Rock - Texas specializing in the field of Texas specializing in the field of
computer and technology, computer and technology, develop, manufacture, sale, and develop, manufacture, sale, and support for personal computers support for personal computers and other related products with and other related products with
combinations. combinations.
![Page 9: Toshiba Vs. Dell](https://reader033.fdocuments.us/reader033/viewer/2022061211/5492f98aac7959042e8b4766/html5/thumbnails/9.jpg)
The company went The company went public in 1988public in 1988
The first The first DELLDELL laptop laptop
made its made its debut in debut in
19911991
![Page 10: Toshiba Vs. Dell](https://reader033.fdocuments.us/reader033/viewer/2022061211/5492f98aac7959042e8b4766/html5/thumbnails/10.jpg)
In 1996In 1996, Dell began selling
, Dell began selling
their products through
their products through
their website and three
their website and three
years later they took
years later they took
over Compaq
over Compaq
![Page 11: Toshiba Vs. Dell](https://reader033.fdocuments.us/reader033/viewer/2022061211/5492f98aac7959042e8b4766/html5/thumbnails/11.jpg)
. In 2008, Dell was the 2nd largest . In 2008, Dell was the 2nd largest company, behind HP in terms of company, behind HP in terms of computer sales. The dell logo on computer sales. The dell logo on any pc makes you sure that you any pc makes you sure that you
will get total value to your money.will get total value to your money.
![Page 12: Toshiba Vs. Dell](https://reader033.fdocuments.us/reader033/viewer/2022061211/5492f98aac7959042e8b4766/html5/thumbnails/12.jpg)
The number of employees in The number of employees in TOSHIBATOSHIBA co. approximately 161,000 co. approximately 161,000
employees (as of March 31, 2004). In employees (as of March 31, 2004). In 2001 the figure was 190,000. in 2001 the figure was 190,000. in
2002, 18,000 workers were dismissed2002, 18,000 workers were dismissed
![Page 13: Toshiba Vs. Dell](https://reader033.fdocuments.us/reader033/viewer/2022061211/5492f98aac7959042e8b4766/html5/thumbnails/13.jpg)
TOSHIBA have a lot of TOSHIBA have a lot of branches in most countries of branches in most countries of
the worldthe world
![Page 14: Toshiba Vs. Dell](https://reader033.fdocuments.us/reader033/viewer/2022061211/5492f98aac7959042e8b4766/html5/thumbnails/14.jpg)
By 2008, Dell became By 2008, Dell became employs more than 88.000 employs more than 88.000 people around the world, people around the world, As of 2010 the company As of 2010 the company employs about 16,000 employs about 16,000 people in the facilitypeople in the facility
![Page 15: Toshiba Vs. Dell](https://reader033.fdocuments.us/reader033/viewer/2022061211/5492f98aac7959042e8b4766/html5/thumbnails/15.jpg)
32,100 employees are employed in the 32,100 employees are employed in the Asia-Pacific region. Manufacturing facilities Asia-Pacific region. Manufacturing facilities are in Malaysia, India, and China Regional are in Malaysia, India, and China Regional
offices in 13 countriesoffices in 13 countries
39,500 people are employed in the 39,500 people are employed in the Americas region, with manufacturing Americas region, with manufacturing facilities in Austin, TX; Nasville, TN; facilities in Austin, TX; Nasville, TN;
Winston Salem, NC; and Eldorado do Sul, Winston Salem, NC; and Eldorado do Sul, BrazilBrazil
![Page 16: Toshiba Vs. Dell](https://reader033.fdocuments.us/reader033/viewer/2022061211/5492f98aac7959042e8b4766/html5/thumbnails/16.jpg)
To be a premier consumer To be a premier consumer electronics company which electronics company which
manufactures and sells manufactures and sells innovative and technologically innovative and technologically
advanced products as it advanced products as it endeavors to improve the quality endeavors to improve the quality
of life within the global of life within the global communitycommunity
![Page 17: Toshiba Vs. Dell](https://reader033.fdocuments.us/reader033/viewer/2022061211/5492f98aac7959042e8b4766/html5/thumbnails/17.jpg)
Is to be the most Is to be the most successful computer successful computer
company in the world at company in the world at delivering the best delivering the best
customer experience in customer experience in markets we servemarkets we serve
![Page 18: Toshiba Vs. Dell](https://reader033.fdocuments.us/reader033/viewer/2022061211/5492f98aac7959042e8b4766/html5/thumbnails/18.jpg)
The logo has changed by time being. The logo has changed by time being. But, it always represents and But, it always represents and expresses commitment to the expresses commitment to the
customers and society through the customers and society through the world.world.
![Page 19: Toshiba Vs. Dell](https://reader033.fdocuments.us/reader033/viewer/2022061211/5492f98aac7959042e8b4766/html5/thumbnails/19.jpg)
A few years after Tokyo Shibaura Denki changed its name to Toshiba, a new logo
replaced all of its predecessors.
The “Toshiba logotype” was adopted as the symbol
of Toshiba Group and optimized for use in digitized formats.
The logotype was combined with the
“Leading Innovation” tagline to create a new
corporate brand.
![Page 20: Toshiba Vs. Dell](https://reader033.fdocuments.us/reader033/viewer/2022061211/5492f98aac7959042e8b4766/html5/thumbnails/20.jpg)
Go to Go to slide 4slide 4
![Page 21: Toshiba Vs. Dell](https://reader033.fdocuments.us/reader033/viewer/2022061211/5492f98aac7959042e8b4766/html5/thumbnails/21.jpg)
Despite the fact that the changes were minor Despite the fact that the changes were minor over the old one logo, the company likely spent a over the old one logo, the company likely spent a considerable amount of marketing resources in considerable amount of marketing resources in
making it.making it.
What you see next are the various versions of its What you see next are the various versions of its previous logo. It's essentially the same old Dell previous logo. It's essentially the same old Dell
logo but in different settingslogo but in different settings
![Page 22: Toshiba Vs. Dell](https://reader033.fdocuments.us/reader033/viewer/2022061211/5492f98aac7959042e8b4766/html5/thumbnails/22.jpg)
![Page 23: Toshiba Vs. Dell](https://reader033.fdocuments.us/reader033/viewer/2022061211/5492f98aac7959042e8b4766/html5/thumbnails/23.jpg)
the slanted E in Dell logo is the slanted E in Dell logo is simply the buildings where Dell simply the buildings where Dell
manufactured. Where as the manufactured. Where as the other one suggested that the other one suggested that the
slanted E is fulfilling the slanted E is fulfilling the graphic design.graphic design.
![Page 24: Toshiba Vs. Dell](https://reader033.fdocuments.us/reader033/viewer/2022061211/5492f98aac7959042e8b4766/html5/thumbnails/24.jpg)
Developing in
laptop
manufacturing
![Page 25: Toshiba Vs. Dell](https://reader033.fdocuments.us/reader033/viewer/2022061211/5492f98aac7959042e8b4766/html5/thumbnails/25.jpg)
![Page 26: Toshiba Vs. Dell](https://reader033.fdocuments.us/reader033/viewer/2022061211/5492f98aac7959042e8b4766/html5/thumbnails/26.jpg)
![Page 27: Toshiba Vs. Dell](https://reader033.fdocuments.us/reader033/viewer/2022061211/5492f98aac7959042e8b4766/html5/thumbnails/27.jpg)
![Page 28: Toshiba Vs. Dell](https://reader033.fdocuments.us/reader033/viewer/2022061211/5492f98aac7959042e8b4766/html5/thumbnails/28.jpg)
![Page 29: Toshiba Vs. Dell](https://reader033.fdocuments.us/reader033/viewer/2022061211/5492f98aac7959042e8b4766/html5/thumbnails/29.jpg)
![Page 30: Toshiba Vs. Dell](https://reader033.fdocuments.us/reader033/viewer/2022061211/5492f98aac7959042e8b4766/html5/thumbnails/30.jpg)
![Page 31: Toshiba Vs. Dell](https://reader033.fdocuments.us/reader033/viewer/2022061211/5492f98aac7959042e8b4766/html5/thumbnails/31.jpg)
![Page 32: Toshiba Vs. Dell](https://reader033.fdocuments.us/reader033/viewer/2022061211/5492f98aac7959042e8b4766/html5/thumbnails/32.jpg)
LAPTLAPTOPSOPSLAPTLAPTOPSOPS
MobilMobileses
MobilMobileses
![Page 33: Toshiba Vs. Dell](https://reader033.fdocuments.us/reader033/viewer/2022061211/5492f98aac7959042e8b4766/html5/thumbnails/33.jpg)
CameCamerara
CameCamerara
Television, Television, fridges, fridges,
etc.etc.
Television, Television, fridges, fridges,
etc.etc.Memory Card Memory Card
and etc.and etc.Memory Card Memory Card
and etc.and etc.
![Page 34: Toshiba Vs. Dell](https://reader033.fdocuments.us/reader033/viewer/2022061211/5492f98aac7959042e8b4766/html5/thumbnails/34.jpg)
![Page 35: Toshiba Vs. Dell](https://reader033.fdocuments.us/reader033/viewer/2022061211/5492f98aac7959042e8b4766/html5/thumbnails/35.jpg)
![Page 36: Toshiba Vs. Dell](https://reader033.fdocuments.us/reader033/viewer/2022061211/5492f98aac7959042e8b4766/html5/thumbnails/36.jpg)
TOSHIBA Co. TOSHIBA Co. using special using special advertising to attract the advertising to attract the
customer. By using famous customer. By using famous persons and great places to make persons and great places to make
the advertisementsthe advertisements
![Page 37: Toshiba Vs. Dell](https://reader033.fdocuments.us/reader033/viewer/2022061211/5492f98aac7959042e8b4766/html5/thumbnails/37.jpg)
![Page 38: Toshiba Vs. Dell](https://reader033.fdocuments.us/reader033/viewer/2022061211/5492f98aac7959042e8b4766/html5/thumbnails/38.jpg)
![Page 39: Toshiba Vs. Dell](https://reader033.fdocuments.us/reader033/viewer/2022061211/5492f98aac7959042e8b4766/html5/thumbnails/39.jpg)
Dell Dell Uses Uses Social Social
Media to Media to Listen, Listen, Learn Learn and and
Engage Engage With its With its
CustomeCustomers rs
![Page 40: Toshiba Vs. Dell](https://reader033.fdocuments.us/reader033/viewer/2022061211/5492f98aac7959042e8b4766/html5/thumbnails/40.jpg)
DELL will meet customer expectations DELL will meet customer expectations
of: of: •Highest quality Highest quality
•Leading technology Leading technology
•Competitive pricing Competitive pricing
•Individual and company accountability Individual and company accountability
•Best-in-class service and support Best-in-class service and support
•Flexible customization capability Flexible customization capability
•Superior corporate citizenship Superior corporate citizenship
•Financial stabilityFinancial stabilitysocial media is far more than a social media is far more than a tool — it’s an extension of our tool — it’s an extension of our
brand, which is all about enabling brand, which is all about enabling people everywhere to use people everywhere to use
technology to grow and thrivetechnology to grow and thrive
![Page 41: Toshiba Vs. Dell](https://reader033.fdocuments.us/reader033/viewer/2022061211/5492f98aac7959042e8b4766/html5/thumbnails/41.jpg)
Follow Dell on Follow Dell on TwitterTwitter for the latest for the latest Dell and industry buzzDell and industry buzz
Experience Dell's public circles and Experience Dell's public circles and Google+Google+ hangouts hangouts
Join Dell on Join Dell on FacebookFacebook® and explore ® and explore our communities' pages for the latest our communities' pages for the latest
updates from Dellupdates from Dell
Get Get LinkedInLinkedIn® to Dell and learn about ® to Dell and learn about potential career and business potential career and business
opportunities.opportunities.
![Page 42: Toshiba Vs. Dell](https://reader033.fdocuments.us/reader033/viewer/2022061211/5492f98aac7959042e8b4766/html5/thumbnails/42.jpg)
The war between TOSHIBA and DELL
![Page 43: Toshiba Vs. Dell](https://reader033.fdocuments.us/reader033/viewer/2022061211/5492f98aac7959042e8b4766/html5/thumbnails/43.jpg)
![Page 44: Toshiba Vs. Dell](https://reader033.fdocuments.us/reader033/viewer/2022061211/5492f98aac7959042e8b4766/html5/thumbnails/44.jpg)
Who is the best TOSHIBA or DELL ???
What are your opinion??
![Page 45: Toshiba Vs. Dell](https://reader033.fdocuments.us/reader033/viewer/2022061211/5492f98aac7959042e8b4766/html5/thumbnails/45.jpg)
To learn more about To learn more about TOSHIBATOSHIBA::http://www.toshiba.co.jp/worldwide/index.html
http://us.toshiba.com/tv/http://us.toshiba.com/computers/laptops
![Page 46: Toshiba Vs. Dell](https://reader033.fdocuments.us/reader033/viewer/2022061211/5492f98aac7959042e8b4766/html5/thumbnails/46.jpg)
To learn more about DELLTo learn more about DELL:http://www.dell.com/
http://support.dell.com/http://www.dell.com/us/p/laptops