Toray’s Strategy of Plastics Business · · 2015-09-03Toray’s Strategy of Plastics Business...
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1 ＜Toray IR Seminar – No. 2＞ December 13, 2002 Toray’s Strategy of Plastics Business Munehiro Se, Plastics Division Manager Toray Industries, Inc.
Transcript of Toray’s Strategy of Plastics Business · · 2015-09-03Toray’s Strategy of Plastics Business...
1＜Toray IR Seminar – No. 2＞ December 13, 2002
Toray’s Strategy of Plastics Business
Munehiro Se, Plastics Division Manager
Toray Industries, Inc.
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Contents
１. Position of Plastics & Films Division in Toray
２. Outline of Toray’s Plastics Business
３. Environment of Toray’s Plastics Business
４. Strategy and Concrete Measuresof Toray’s Plastics Business
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1- (1) Consolidated Sales by Segment (FY Mar/02)
Fibers &
Textiles
43%
Others21%
IT-related Products14%
Plastics&Chemicals
22%
売 上
Plastics & Films Division
1.1 trillionyen
Sales
25%
4１- (2) Expectations for the Plastics & Films Division in “Project NT21”
＝Plastics
Chemicals FoundationBusinesses
Fibers &Textiles
Transforming into a stable earnings structure through global business development
Electronics & IT-related Products, LCD Materialsand Films for Electronics Applications, etc.
Carbon Fibers, Advanced Composite Materials, WaterTreatment, Amenity, and Industrial Fibers Materials, etc.
IT-related
Environment,Safety & Amenity
Life Sciences
〈3 Growth Areas〉
Strategically ExpandingBusinesses
To benurturedinto Next-
GenerationCore
Businesses
Core Technologies
＝
Organic Synthetic
Chemistry
PolymerChemistry
Biochemistry
Pharmaceuticals & Medical Products、FineChemicals, and New Bio Products, etc.
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Contents
１. Position of Plastics & Films Division in Toray
２. Outline of Toray’s Plastics Business
３. Environment of Toray’s Plastics Business
４. Strategy and Concrete Measures of Toray’s Plastics Business
62 2 -- (1) (1) TorayToray’’s Plastics Productss Plastics Products
TI POLYMERPolyamide Imide ・Fully Aromatic Polyimide Resin
TORAYPEF* Polyolefin Foam
PPS ResinTORELINA*
ABS ResinProducts
TOYOLAC*Brand
PBT ResinTORAYCON*
Nylon ResinAMILAN*
LCP ResinPolyacetal Resin AMILUS*
SIVERAS*
<*stands for brand names of the Toray Group>
72 2 –– (2) (2) Plastics Characteristics & UsesPlastics Characteristics & Uses
TOYOLAC*
Impact Resistance
Excellent Appearance
ExcellentMoldability
AMILAN*
TORAYCON*
TORELINA*
SIVERAS*
AMILUS*
Toughness Flame Retardant
Electrical Characteristics
Dimensional Stability
Heat Resistance
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2 – (3) Toray’s Plastics Products Line-up
PI
PAI
LCP
PPS
PA
POM
PBT
PP
PC
mPPO
ABS
PEEK Super Engineering Plastics
Commodity<Crystalline> <Amorphous>
： Toray’s Products
Heat
Resistance
PRIC
E
Engineering
Thermoplastics
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2 – (4) Plastics Division Organization
Plastics Division
Toyolac Dept.
Nylon Polymers Dept.
Automotive Products Dept.
Chiba Plant
Nagoya Plant
Tokai Plant
Ehime Plant
Plastics Technical Dept.
Chemicals Research Lab.
Toyolac Technical Dept.
Hong Kong Office
Shanghai Office
Polyester Polymers Dept.
Engineering Polymers Dept.
Manufacturing Division
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2 - (5) Toray’s Plastics Division Flow Chart
Polymerization Sales＆Marketing
MoldingConsumer
Information
CompoundingCompounding
Productivity・Technology
Productivity Technology
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Polymerization Productivity
2 – (6) Base Polymer Production Sites & Production Capacity
Production Site Products Capacity
Chiba Plant
Japan
72,000 t
Nagoya Plant 46,000 tNylon Resin
ABS Resin
Tokai Plant 6,000 tPPS Resin
23,000 tPBT・ PPS Resin
TPM 220,000 tMalaysia
Indonesia S. Korea
Ehime Plant
ABS Resin
PET Resin for Bottles 75,000 tPNR
25,000 tPOM ResinKTP
TPM： Toray Plastics Malaysia PNR： Petnesia ResindoKTP: KTP Industries
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Compounding Technology
2 – (7) Compound Production Sites & Production Capacity
Production Site Products
Nylon・PBT・PPS ResinNagoya PlantJAPAN
TDG
Nylon・PBT・PPS ResinMishima Plant
Europe
Thailand Nylon・PBT ResinTNT
ABS・Nylon・PBT ResinLIBI ChinaABS・Nylon・PBT ResinSMPC Nylon・PBT・PPS ResinTREC North AmericaCooperator : Plalloy
TNT: Toray Nylon Thai LIBI: LIBI Plastics Compounding
TDG: Toray Deutschland GmbHTREC: Toray Resin Co.SMPC: Shanghai Mitsui Plastic Compound
13Molding Assembly Site
Precision Molding Productivity
Injection Molding・Extrusion Molding
Toyo Plastic Seiko
Production Site Products
JAPAN Toray PEFProducts
PSP Malaysia (Penang) Injection Molding
RKZ (Guangdon) Injection Molding
PEF Foam Processing
China Injection Molding(Shanghai) STPS
PSP： Pensanko Precision RKZ： Toray Sanko PrecisionSTPS： Shanghai TPS Precision
142 – (9) Toray Plastics Global Operation Network
Compound
Mishima(Toyo Plastic Seiko)Ehime Nagoya
Tokai
Chiba
Polymerization
PNR
TPM
KTP
LIBITREC
TNT社
SMPC
TDG
Precision Molding
RKZ
STPS
PSP
Overseas Trading Companies
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Contents
１. Position of Plastics & Films Division in Toray
２. Outline of Toray Plastics Business
３. Environment of Toray Plastics Business
４. Strategy and Concrete Measures of Toray’s Plastics Business
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3. Plastics Business Environment
(1) Acceleration of overseas production in the electrical
machinery and OA industries
(2) Movement of production in the automotive (parts)
industry to the 4 regions of the world
(4) Rise of environmental protection consciousness
and strengthened regulations
(3) Rapid expansion of plastics production
capacity in Asia
173 – (1) Acceleration of Overseas Production in the Electrical Machinery and OA Industries
Dull domestic demand ・ Rapid growth in Asian demand
日本
中国
アジア
0
50
100
150
200
250
300
350
'95 '00 '050
200
400
600
800
1,000
'95 '00 '05
＜ABS Resin＞
＜Engineering Plastics＞
JAPAN
CHINA
ASIA
JAPAN
CHINA
ASIA
unit ：1000Tonsunit ：1000Tons
183 – (2) Movement of Production in the Automotive (parts) Industry to the 4 Regions of the World
<2000>6,300
<1990>3,300
Overseas Production
Domestic
Production
(Including exports)
Car production by Japanese car manufacturers<2010>14,500(1000 cars/year)
25,000
20,000
15,000
10,000
5,00090 95 00 05 100
193 – (3) Rapid Expansion of Plastics Production Capacity in Asia
ABS production capacity in ASIA
'90 '95 '00 '05
(Unit: 1000 ｔ)
1,000
3,000
2,000
4,000
5,000
6,000
CHINA
JAPAN
TAIWAN
South Korea
OTHERS
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3 3 –– (4) (4) Rise of Environmental Protection Consciousness and Strengthened Regulations
１. Home appliances recycling law、container packaging recycling law
２. European chemical regulations Toxic substance restriction instructionsProhibition of heavy metal and specific bromine flame retardant material
３. Green purchasing methodRequiring purchasing of low environmental impact stationery by national and local self-governing bodies
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Contents
１. Position of Plastics & Films Division in Toray
２. Outline of Toray Plastics Business
３. Environment of Toray Plastics Business
４. Strategy and Concrete Measures ofToray’s Plastics Business
224. Strategy and Concrete Measures ofToray’s Plastics Business
(4) Development of Eco-friendly material ・
Creation of new business model
(1) Getting ahead of competitors by strengthening cost
competitiveness on a global level, and carrying out
ceaseless technical development
(2) Further promotion of global operations
(3) Further promotion of local production in the
world’s Four regions
234 - (1) Getting Ahead of Competitors by Strengthening Cost Competitiveness on a Global Level, and Carrying out Ceaseless Technical Development - 1
Achievement of stable quality and low costs
(1) Development of cost competitive manufacturing process Polymerization
(3) Selection of the most suitable factory location(2) Expansion of production scale Global Alliance
- materials supply ・ consumer population ・ infrastructure
Add values and improve performance(1) New grade (prescription) development technology
Compound - New grade development to meet market needs(2) Compounding technology - Performance based on developed prescription
244 - (1) Getting Ahead of Competitors by Strengthening Cost Competitiveness on a Global Level, and Carrying out Ceaseless Technical Development - 2
Providing products that meet market needs
Providing business solutions & quick development
（１）Material selection and new product development
（２）Processing technology development ･Welding technology、Blow、Laser marking, etc.
・Polymer alloy (PAREL・CF)、NanotechnologyTechnical
Development
（３）Providing analysis technology - Supporting development of CAE analysis technology uses
254 – (2) Further Promotion of Global Operations－１Cooperation of most suitable location production
ＴＰＭ
<STEP 2>：Individual work１998～
ChibaPlant
Chiba Plant
Specialty Products
ＴＰＭCommodity
Products
<STEP 3>： Cooperation 2000～
ChibaPlant
Commodity
ＴＰＭ 汎用
<STEP 1>：Individual work～1998
Specialty
Individual work
Advanced market creates Value Added Products market
ValueAdded
Products
Specialty Products
CommodityProducts
CommodityProducts
＜In the case of ABS resin＞
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4 – (2) Further Promotion of Global Operations－２
Creation of world standard grade: Sending information from overseas
Sending information from JAPAN to overseas
The price of original gradedoes not match
a local price range
Demand is shifting from Japan to overseas
Requirement to design new grades suitable for overseas
production and market
Creation ofworld standard grades
Sending information from overseas to Japan
274 – (3) Further Promotion of Local Production in the World’s 4 regions
＜exp.＞ Automotive manufacturers’ globalization measures
◆Conditions required of material suppliers ★ The same quality in each of the world’s 4 regions ★ Local production and supply in the world’s 4 regions ★ Technical proposal (material development、
processing technology、design support)
★ Cost competitiveness
Achieving synergy among own facilities andSales／Development／Technical service organizations
in the world’s 4 regions
28Global 4 Regions Operations of Engineering Plastics Facilities
TREC1989TNT
1998 LIBI1995
SMPC1995
TDG2001
294 – (4) Development of Eco - friendly Material ・
Creation of New Business Model
＜exp.＞ Responses to environmental issues in the automotive business
Key Words Demand Characteristics
Lightweight Miniaturization
Emission Control
Recycling Recycling Material(Thermoplastic)
Gas BarrierDispositionFuel Penetration Control
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Environmental measure
Globalization
Modularizing
Global Operations Promotion
Eco-friendly New Business Creation
Technical Development・Cost Competitiveness
・Unique, creative technology・Eco-friendly materialdevelopment
・Systematically using Toray Groupproduction sites & sales activity
・Deploying forces selectively
・Technical development to lead competitors ・Providing solutions for materials ・
processing technology・analysis technology・Providing cost competitive materials
Toray Group is turning into a “New Value Creator,”reaching the status of a major player in the world plastics industry.
Summary of Plastics Division’s Strategy
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Descriptions of predicted business results, projections and business plans contained in this material are based on predictive forecasts of the future business environment made at the present time. The material in this presentation is not a guarantee of the Company’s future business performance.
