TOPSHOP Model Store · (TOPSHOP fitting rooms) Skate Away • Skate Away ‘lead in’ trends...
Transcript of TOPSHOP Model Store · (TOPSHOP fitting rooms) Skate Away • Skate Away ‘lead in’ trends...
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TOPSHOP MODEL STORE
Chapel Street
Melbourne
16th – 21st Feb
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Overview
• Model Store consisted of a whole team effort- VM Team, Brand Managers, DBM’s and support team from Sydney came together to achieve one of the best scores we have received.
• Set Up Process involved following CPA sent out by FVM, implementing the layout prior to sign off week. Each night consisted of reviewing and remerchandising areas using tools available.
• Bid Deals and Key Model Store Information was delivered through briefs, notice boards, key cards in the staff rooms and random knowledge testing throughout the day.
• Objectives were to improve and succeed on last seasons score, and objectives going forward are to set the standard, maintain the standard and consistently review and challenge ourselves.
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Creative Overview: Windows, Chapel Street
1st window styled in Skate away 2nd Denim Window styled with New Monochrome
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Windows, Garden Street
Window styled with Kiss me Margate Product (Bright pink, green and blue)
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Creative: Void Spaces • Garden St Window best sellers
-Blue check skirt sold 5
-Green Sequin top sold 8
-Petite ‘Dog’ top sold 8
-Denim shirt sold 6
-Coloured check shorts sold 5
• Chapel street Window best sellers
-Green fluro top sold 10
-Stripe/snake top sold 10
-Tan jacket sold 12
-’girl’ top sold 6
(TOPSHOP fitting rooms)
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Skate Away
• Skate Away ‘lead in’ trends colour story consists of, bright green, grey, white, light denim, burgundy. Playing up the check print.
• Commercial block of the ‘Branded’ t-shirts toward the back right corner, see it buy it as you walk in.
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New Monochrome
• New Monochrome 2nd trend, colour story consisting of black, grey, white with pops of green and coral.
• A commercial block has been created of the Racer back sating cami’s on the back of the second creative fixture.
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Kiss Me Margate
• Kiss Me Margate 3rd trend, colour story consisting of bright green, pink, grey with denim and laundry bag checks.
• A commercial block of the large spotted blouses has been created in the smaller wall to the fixture in front.
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Folk
• Folk 4th trend , Colour story consisting of dark green, white, cream, black, orange and blue with dark patchwork denim.
• (This trend has now expanded since model store launch due to the amount of pieces.)
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Denim
• The Denim department from left to right, MOM, HAYDEN, LEIGH, JONI and JAMIE jeans. • Leigh, Jamie and Hayden's being our stores top performing jeans were placed in the middle key sight lines and
given the most space/linear with tables in front.
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Jersey
• Jersey updated with the new model stores outfitting, the colour story consisting of black, white, mint, grey, red and coral.
• Palm tree prints, slogan tees and leather pieces were added to create outfits and give Jersey a premium street feel.
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Swimwear
• Swimwear’s colour story consisting of orange, black, grey and floral prints.
• Now that swimwear is beginning to shrink some jersey lines were added to create outfitting.
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Petite
• Petite’s colour story consists of grey, burgundy, green, check and denim.
• The dressier Petite product was merchandised onto the floor fixtures.
• A commercial block of Petite jeans was created in the middle of the wall.
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Shoes
• The lead in Shoe table was merchandised with a premium boot statement with our high performers being the “Aubrey” and the “Arcade”.
• The wall merchandised to a casual feel with our top performing shoes being the “Fancie” and the “Nation’s” given suitable sight lines.
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Accessories
• Accessory premium bays created with two colour story's consisting of black, tan, cream with pops of green and yellow to add interest.
• Our best performing bags being the yellow ‘Concertina’ bag and the “Quilted Metal Corner Clutch’ bags.
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Make Up
• Makeup merchandised according to our best performing lines running from top to bottom, Lipstick, Nail varnish, eye pencils and blush.
• Our best performing lipsticks being ‘Charmed’ and ‘Beatnik’.
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Lingerie
• A small Sleepwear statement has been created next to our nicker promo block in the wall merchandised from best sellers to least.
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BOH
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Graphics Usage
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Layout (16th – 21st Feb)