Video 0 – Introduction to the eMarketing Flipped Classroom

IBMS Semester 6a Fall 2015

Mr. George Szanto

Topics today

• Mr. Szanto’s Elevator Pitch• Introduction to flipped classroom• Class website and resources• Online quizzes• Effort and Grading Metrics• Important deadlines• Getting started – setting up your digital

access rights to resources and quizzes

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Your Lecturer – Mr. George SzantoRoom R4 3.50

• 25 yrs. industrial experience• Worked as V.P Marketing & Bus. Dev.,

served on executive management teams

• Visited 31 countries • Teach 1st - 3rd year emarketing classes

(past classes: CRM; Export Ops.)• Research: online buying behavior of

B2B packaging purchasers• Also coaches Semester 6 consulting

project teams

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We’re flipping the classroom!

Turning the classroom up side down!

Why are we flipping the classroom?

Can you learn more this way? 6

How does it work?

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Teaching Methods Used

Strategy Pitch Video25 Video

Lectures

6 Online Quizzes

6Workshops

1Text Book

Homework using

Analysis Tools

Peer reviews & reflection

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Case Based Study• 10-12 different cases B2B or G2C or B2C

• Students are assigned to work on 1 case in pairs

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6 Workshops - 100 min each

• Work in pairs

• Learn from entire class as well – as we work on 1 common case in class

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Required Resources

• Book ~ $17-25• Read ~ 200 pgs

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Required Resources - 2

• Access to ibmsem.org website

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Required Resources - 3

• Emarketing Strategy Course Description PDF (on website)

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Required Resources - 4

• Case Handouts PDFs ( on website)

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6 Timed Computerized QuizzesEach Week There is 1 Quiz During WorkshopHighest 5 quiz grades count.

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No Cheating on Quizzes

All quizzes are open book; free to surf internet; open notes – BUT NO Student to Student communications during quiz.

Effort for 2 credits ≈ 56 hours as per IBMS norms

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7.5

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3

# of hours

In classReadingWatch videosHomeworkMake Video PitchPeer Assessment

Grading – 250 pts.• No its not random!

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Must get at least 55 pts. on strategy pitch to pass class (55%) AND you must get a total of at least 137 points to pass the class

Strategy Pitch 100 pts

(40%)

Peer Review of

Strategy Pitches 25 pts (10%)

Quizzes100 pts(40%

Peer Review of

Strategy Pitches 25 pts (10%)

Class Assignment Deadlines• Strategy Video Pitch posted to ibms.org website:

October 16th @ 18:00 (failure to meet this deadline means you fail class)

• Peer reviews of 2 - 3 other strategy video pitches as assigned: October 23rd @ 18:00

(failure to meet deadline means you loose 25 pts from the total possible points)

• Personal reflection report: November 3rd @ 18:00

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Tasks before 1st class meeting – 4 Sept!

• Read course outline • Find you name in case assignments PDF• Read the case assigned to you• Read case # 1 – Verum Software B.V. (which is the

common case for the whole class) • Read the case analysis instructions• Watch video Lectures 1 – 4

• Set up access to online tools, tests (which we will do now together – next slides)

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Step 1: Create account on class discussion board www.ibmsem.org

1. Go to “discussions”

2. “Register” using Fontys email address g.szanto@student.fontys.nl

3. Mr. Szanto will “approve” your registration in 1-2 days

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Step 2: take 2 question quiz• Go to this webpage; log into quiz using

your 7 digit student ID# and 6 digit PCN number as password.

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http://tinyurl.com/pv9mhkl

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Step 3 – joining Teammates peer assessment system

1. Find email you received today from Teammates

2. Click on link to test if you can access the assessment question

3. JOIN Teammates using a Google gmail account

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See you later this week … in workshop 1