Topic how does vinamilk conduct global strategy effectively ? introduction introduce company history thesis statement :the report write about identifying potential of the company through analyzing SWOT and this report tries to identify a likely attractive target country (campuchia) for such plans. when they conduct global strategy, they meet some difficulties as competitors, culture and so on. This report use PESTLE, SWOT, market entry mode. Finally, the report mention about recommendation which I write best way for the company to conduct this strategy better. BODYI company profile- mission and vision- vinamilk situation - Investment plan of vinamilk is that vinamilk will invest in campuchia II) potential of the company through analyzing SWOT- Analyzing SWOTIII Analyzing global situation (do in appendix )PESTLEpolitical: - Tariffs and International Trade regulations at APEC, ASEAN, WTO block-> Vinamilk can buy material with lower price and they can sell product into aborad easily - government stability-> Vinamilk cannot develop well Economic:- The recovery of the economy as USA, Japan and China-> the company sell product better -> the company increase competitive advantage- Affect of trade block as WTO, Asean Import tax of milk decrease thus That creates favorable conditions for imported dairy products of foreign increased. -> That is a threat of Vinamilk -> the company expand the business scales and attract more foreign investmentSocial: - demand of milk increase strongly to 2020-> this is a threat of Vinamilk because must expand business to meet demand- Health consciousness is high -> vinamilk create many product which is good for healthTechnology - Wave of technology trends:->Vinamilk creates high quality product with lower price Environment - Environmental pressure groups as union, non-governmental firm- Affect of dissasterLegal - Monopoly and national protectionist law 2) Analyzing opportunity and threat of Vinamilk's SWOT model to find investing opportunity and difficult 2 Applying international market entry model3) recommendation for difficulties of Vinamilk when they invest in campuchia conclusion