Topic 11 - Product and Service Strategies

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IT\IJVCMJ Glls cjlcvcluga meeircjks tdgt gppiga tm lceeirijt `grnit sik`ijts wdcai

ri`gcjcjk famsiay riagtil tm tdi ixcstcjk prmluft acji

G ecr` `gy gssiss cts furrijt prmluft `cx cj mrlir tm litir`cji tdi

eigscocacty me g acji ixtijscmj

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X_MLYF\

ACEIFSFAI Xrmkrisscmj me g prmluft tdrmukd cjtrmluftcmj! krmwtd! `gturcty! gjl

lifacji stgkis*

fmjfipt gppacis tm prmlufts mr prmluft jmt orgjls

jm sit tc`i erg`i emr g acei fyfai stgki“

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ACJI IT\IJVCMJV

Cjfrigscjk Eriquijfy me Ysi

Xrmluft acei fyfais fgj oi ixtijlil cjliecjctiay gs g risuat me `grnitirs–

lifcscmjs*

Fmjvcjfcjk furrijt fustm`irs tm ouy g prmluft `mri eriquijtay

ommsts tmtga sgais ivij ce jm jiw ouyirs ijtir tdi `grnit

@grnitirs `gy pirsugli pimpai tm ouy prmlufts yigr rmujl tdgt

wiri mjfi fmjscliril sigsmjga! mr ecr`s `gy gll dmaclgy mr

sigsmjga virscmjs me prmlufts

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ACJI IT\IJVCMJV

7 me  5Fmjtgft Ys

Amri` cpsu` lmamr! 86556! Vtgti! Fmujtry

X* 7?6 <95 ;438 i`gcaHlm̀ gcj*fm`

Cjfrigscjk Jm* Me Ysirs

Gttrgftcjk jiw fustm`irs wdm dgvi jmt privcmusay usil tdi

prmluft*

@grnitirs `gy prm`mti tdi sg`i prmlufts mr sirvcfis tm

privcmusay jikaiftil li`mkrgpdcf sik`ijts

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ACJI IT\IJVCMJV

7 me  5Fmjtgft Ys

Amri` cpsu` lmamr! 86556! Vtgti! Fmujtry

X* 7?6 <95 ;438 i`gcaHlm̀ gcj*fm`

Cjfrigscjk jm* Me Ysis

Jiw gppacfgtcmjs ixtijl g prmluft–s acei fyfai*

@grnitirs `gy fmjluft fmjtists mr surviys tm clijtcey jiw usis emr

tdicr prmlufts! scjfi fmjsu`irs gri metij tdi mjis wdm fm`i up

wctd tdisi cligs

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ACJI IT\IJVCMJV

7 me  5Fmjtgft Ys

Amri` cpsu` lmamr! 86556! Vtgti! Fmujtry

X* 7?6 <95 ;438 i`gcaHlm̀ gcj*fm`

Fdgjkcjk pgfngki sczis! agoias! mr prmluft qugacty

@grnitirs `gy prm`mti jiw cjlcvcluga sczis emr emml prmlufts! mr

dckdackdt tdi jiw egfi me g prmluft oy fdgjkcjk cts pgfngki mr

agoiacjk Ixg`pai2 Emml `grnitirs prmlufi pgfngkis lisckjil tm gppiga tm

mji-pirsmj dmusidmals*

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X_MLYF\ LIAI\CMJ

LIFCVCMJV Xruji prmluft acjis gjl iac`cjgti ̀ grkcjga prmlufts tm gvmcl wgstcjk

g ecr`–s rismurfis cj tdi prm`mtcmj me ujprm`cscjk cti`s

Lurcjk tdi agti `gturcty gjl igray lifacji stgkis

@gy fmjtcjui tm fgrry gj ujprmectgoai cti` cj mrlir tm prmvcli g

fm`paiti acji emr cts fustm`irs

Lrmp ce2

Vdmrtgkis me rgw `gtircgas

Ect jm amjkir ects tdi prmluft acji mr tdi lcriftcmj tgnij oy tdi

ecr`

7 me  5Fmjtgft Ys

Amri` cpsu` lmamr! 86556! Vtgti! Fmujtry

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