Topic 1 - Syllabi Discussion and What is Marketing

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Obusn Jbrintlk` 

rnfnrs td tcn lmnktlflobtldk bkm

jbrintlk` df b sdolbh lssun( obusn

dr lmnb td snhnotnm tbr`nt

jbrints

Nxbjphns lkohumn objpbl`ks

prdjdtlk` fbjlhy phbkklk`(bmvdobtlk` hltnrboy( dr obutldklk`

b`blkst ukmnrb`n mrlkilk`

Jbky prdflt*snnilk` flrjs hlki

tcnlr prdmuots td sdolbh obusns  ]cnrn ls strdk` suppdrt bjdk`

edtc oustdjnrs bkm odjpbky

njphdynns fdr obusn*rnhbtnm

jbrintlk`

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Dr`bklzbtldk Jbrintlk`

Dr`bklzbtldk jbrintlk`rnfnrs td bttnjpts tdlkfhunkon dtcnrs tdboonpt tcn `dbhs df(rnonlvn tcn snrvlons df(dr odktrleutn lk sdjnwby td bk dr`bklzbtldk

Lt lkohumns jutubh*enknflt dr`bklzbtldks#ocurocns,( snrvlon bkmouhturbh dr`bklzbtldks#uklvnrsltlns( jusnujs,(bkm `dvnrkjnktb`nkolns

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Nvnkt Jbrintlk` 

rnfnrs td tcn jbrintlk` df 

spdrtlk`( ouhturbh( bkm

ocbrltbehn botlvltlns td snhnotnm

tbr`nt jbrints

Lt lkohumns spdksdrsclps df nvnkts ey flrjs snnilk` td

lkornbsn puehlo bwbrnknss bkm

edhstnr tcnlr ljb`ns

Dkn nxbjphn ls spdrtsspdksdrsclps

Jbky prdfnssldkbh spdrts

brnkbs obrry odrpdrbtn

kbjns

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]UBK_BO]LDK

EB_NM

UNHB]LDK_CLW

EB_NM

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UNHB]LDK_CLW JBUIN]LK@

Fdous ls dk mnvnhdplk` oustdjnrs lktd rnpnbt(

hdybhoustdjnrs+

Dvnr hdk`*tnrj( lkornbsns hlfntljn vbhun df tcn

oustdjnr+hlfntljn vbhun df b oustdjnr odkslsts df tcn rnvnkuns

bkm lktbk`lehn enknflts tcbt b oustdjnr erlk`s td bk

dr`bklzbtldk dvnr bk bvnrb`n hlfntljn( jlkus tcn

lkvnstjnkt tcn flrj cbs jbmn td bttrbot bkm innp

oustdjnrs

Unfnrs td mnvnhdpjnkt( `rdwtc( bkm

jblktnkbkon df hdk`*tnrj rnhbtldksclps wltc

O^_]DJNU_ #nxtnrkbh bkm lktnrkbh,

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UNHB]LDK_CLW JBUIN]LK@

@dbh 

ls td jdvn oustdjnr up tcn hdybhty hbmmnr1

Knw oustdjnr 

Un`uhbr purocbsnr 

Hdybh suppdrtnr 

 Bmvdobtn

Unhbtldksclp eulhmlk` stbrts frdj prnpurocbsn td

pdst purocbsn

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Jdelhn Jbrintlk` ‟ jbrintlk` jnssb`ns snkt vlb wlrnhnss

tnockdhd`y

Lktnrbotlvn jbrintlk`”Oustdjnr odktrdhs bjdukt bkm typn

df lkfdrjbtldk rnonlvnm frdj b jbrintnr 

Oustdjlzbehn odjjuklobtldk fdr edtc jbrintnrs bkm

odksujnrs

 Bhhdws hbr`nr nxocbk`ns #njblh( sdolbh kntwdrilk`,

Euzz jbrintlk` usns oustdjnrs td ornbtn b „euzz‖

bedut b odjpbky“s prdmuots 

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MNVNHDWLK@ WBU]KNU_CLW_ BKM

_]UB]N@LO BHHLBKON_Unhbtldksclp jbrintlk` bhsd bpphlns td euslknss*td*

euslknss rnhbtldksclps wltc supphlnrs( mlstrleutdrs( bkm

dtcnr pbrtknrs+_trbtn`lo bhhlbkons Wbrtknrsclps lk wcloc twd dr jdrn

odjpbklns odjelkn rnsdurons bkm obpltbh td ornbtn

odjpntltlvn bmvbktb`ns lk b knw jbrint+

Kdt*fdr*prdflts dftnk rblsn bwbrnknss bkm fukms tcrdu`cstrbtn`lo pbrtknrsclps+

OD_]_ BKM F^KO]LDK_ DF JBUNI]LK@

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OD_]_ BKM F^KO]LDK_ DF JBUNI]LK@

N]CLO_ BKM _DOLBH UN_WDK_LELHL]\1

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N]CLO_ BKM _DOLBH UN_WDK_LELHL]\1

MDLK@ PNHH E\ MDLK@ @DDM

Ntclos brn jdrbh stbkmbrms df encbvldr nxpnotnm ey b sdolnty

Jdst odjpbklns md tcnlr enst td belmn ey bk ntclobh odmn df odkmuot( eut doobsldkbhhy dr`bklzbtldks bkm hnbmnrs fbhh scdrt

Mnspltn tcnsn hbpsns( jdst euslknsspndphn fdhhdw ntclobhprbotlons

Jbky odjpbklns dffnr ntclos trblklk` td njphdynns

Odrpdrbtn jlssldk stbtnjnkts dftnk lkohumn phnm`ns tdprdtnot tcn nkvlrdkjnkt( odktrleutn td odjjukltlns( bkmljprdvn wdrinrs“ hlvns 

_dolbh rnspdkslelhlty lkvdhvns jbrintlk` pclhdsdpclns(

pdhlolns( prdonmurns( bkm botldks wcdsn prljbry deanotlvnls td nkcbkon sdolnty

+