Topher kohan-aima2011
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SEO Web Development and You! Topher Kohan – SEO Coordinator CNN January 2011 AiMA
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Transcript of Topher kohan-aima2011
SEO Web Development and You!Topher Kohan – SEO Coordinator CNNJanuary 2011 AiMA
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All Good SEO is Dependent on 3 Things
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The Search Engines Must be Able to:
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Find
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Crawl
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Understand
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FIND
XML Sitemaps Will Set you Free!
Google Webmaster Sitemap help
http://www.sitemaps.org/
http://www.google.com/support/webmasters/bin/answer.py?hl=en&answer=156184
Sitemap.org
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FIND
Google Webmaster Tools Are Your Friendhttps://www.google.com/webmasters/tools/
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Crawl
XML Sitemaps and GWMT Again for the Win!
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Crawl
Don’t Make the Spiders Think!
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Crawl
JavaScriptCSS
Get the Code Off the Page!
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Understand
Content With Out Context is Not Content
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Understand
Include the Tags the Search Engines Love
Title Tag
Meta Description
Canonical Tag
H1 tag
Alt Attributes
Anchor Text
Big 3: Other 3:
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Title Tag
<head> <title>Example Title</title></head>
Less than 70 characters
Primary Keyword - Secondary Keyword | Brand Name
The single most important on-page SEO element, after your content
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Meta Description<head> <meta name="description" content="This is an example of a meta description. This will often show up in search results."></head>
Roughly 155 Characters
Meta description tags, not as important to search engines they are extremely important to gain user click-through from search
engine result pages.
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Canonical Tag
http://googlewebmastercentral.blogspot.com/2009/02/specify-your-canonical.html
<head><link rel="canonical" href="http://www.cnn.com" /></head>
Google Canonical tag Announcement
SEOMoz Review
http://www.seomoz.org/blog/canonical-url-tag-the-most-important-advancement-in-seo-practices-since-sitemaps
Poor Man 301
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The Other 3H1
Alt Attributes
Anchor Text
What is the Most Important Info on the Page
What is that Image About?
What Does that Link Point to?
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Questions?
19Thanks All
Topher KohanSEO Coordinator:
CNNCNNMoneyCNN
InternationaliReport
Email: [email protected]: TopherATLHost: Tech Torture with TopherFavorite Color: BlueFavorite Movie: Star WarsBeer Blogger @ Eatocracy.com
