Topguest Introductory Deck
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January 2012 INTRODUCTION
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Transcript of Topguest Introductory Deck
January 2012INTRODUCTION
TRANSFORM SOCIAL ENGAGEMENT
INTO $ FOR LOYALTY PROGRAMS
Members are engaging with you in new ways, on the go.
MOBILE-SOCIAL REVOLUTION
• Geolocated Social Actions on mobile devices have exploded over the past 12 months:
• +29 Million @ airports• +43 Million @ hotels• +72 Million @ hotels
Each location tag on Facebook generates +1000 social impressions for your brand
Engage back!
Topguest is the recognized leader in social loyalty
“10 Crystal Ball Startups”
• Leading Silicon Valley investors include earliest backers of Facebook and Google
• Topguest generates millions of incremental social media impressions for our partners each month
• Frequently featured as a cutting edge loyalty innovator in both mainstream and technology press
“Most Interesting loyalty program in the world”
Topguest = mass reach
Total reach of 260+ million loyalty program members today... and growing fast.
The world’s largest lodging and gaming loyalty programs are on Topguest.
Founded June 2010.
SOCIAL INFRASTRUCTURE
Member UID and permissions Member Database
SOCIAL ACTION RESPONSE MESSAGING AND REWARDS
✦ Social actions: Likes, check-ins, re-tweets, reposts/shares, shared photos, event RSVPs, new friendships, etc
✦ Social data: D.O.B., Education history, Political view, Location, Hometown, Relationships, Work History etc.
HOW IT WORKS
1. User takes a qualifying social action
All major mobile social platforms are integrated with Topguest = no alienated members
•Check-ins
•Tweets
•Photos
2. User receives response message & Topguest credits points reward
•Response messages are marketing assets for partners
REALTIME RESPONSE MESSAGES
DECLING OPEN RATES...
SOCIAL ACTION
RESPONSE
PERSONALIZED OFFER
Program number
Status Level Name ‘Like’ offer ‘Share’ offer Dining offer Daily deal Re-engage
432343 Gold Kerry Russell 3 sent2 actions
33 sent12 actions
5 sent2 actions
13 sent0 actions
13 sent0 actions
736844 Gold John Smith 13 sent0 actions
5 sent2 actions
33 sent12 actions
5 sent2 actions
33 sent12 actions
933542 Gold Gregory Catteral 5 sent2 actions
33 sent12 actions
13 sent0 actions
13 sent0 actions
33 sent12 actions
7247843 Gold Stacey McCormick 33 sent12 actions
33 sent12 actions
33 sent12 actions
0 sent0 actions
33 sent12 actions
63456 Gold Will Emerton 3 sent2 actions
33 sent12 actions
13 sent0 actions
0 sent0 actions
0 sent0 actions
8974 Silver John McFarlane 0 sent0 actions
33 sent12 actions
0 sent0 actions
0 sent0 actions
0 sent0 actions
765484 Silver Mathew Farrell 0 sent0 actions
0 sent0 actions
4 sent0 actions
33 sent12 actions
5 sent2 actions
3457 Gold Kerry Russell 4 sent0 actions
5 sent2 actions
0 sent0 actions
13 sent0 actions
0 sent0 actions
654384 Gold John Smith 4 sent0 actions
13 sent0 actions
0 sent0 actions
13 sent0 actions
13 sent0 actions
7543883 Gold Gregory Catteral 0 sent0 actions
4 sent0 actions
13 sent0 actions
0 sent0 actions
0 sent0 actions
745383 Gold Stacey McCormick 0 sent0 actions
5 sent2 actions
0 sent0 actions
4 sent0 actions
5 sent2 actions
7543456 Gold Will Emerton 4 sent0 actions
0 sent0 actions
5 sent2 actions
4 sent0 actions
4 sent0 actions
345743 Silver Kerry Russell 13 sent0 actions
33 sent12 actions
13 sent0 actions
13 sent0 actions
33 sent12 actions
754365 Silver Kerry Russell 4 sent0 actions
4 sent0 actions
4 sent0 actions
5 sent2 actions
4 sent0 actions
Send
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Self-Serve Dashboard, or comprehensive or Program Management by Topguest
TURN-KEY FOR YOU
Topguest = all-in-one✓ Rewards infrastructure for social loyalty
✓ Response messaging platform
✓ Transaction & lead gen driving mechanism
✓ Social permission gathering and secure data storage
✓ Turnkey social media campaigns leveraging rewards currencies
✓ Maintenance and curation of presence on all networks
✓ Cross-platform engagement measurement
✓ Reporting directly to partner programs
Topguest works automatically, and let’s us track ROI every step of the way.”
“
-Vanessa Sain-Dieguez, Hilton Worldwide
Robust reporting & analytics
Actionable Insights, not just data
D.O.B.
Hometown
Education history
Relationships
Political view
Work history
Current city
And there’s a lot of valuable data
E.g. Most influential customersMember no Name Friends
1 222203857 Chris Doe 2,121
2 911402055 Larry Doe 2,012
3 205073382 Robert Doe 2,004
4 943142996 Kelvin N Doe 1,979
5 444175807 John H. Doe 1,960
6 707853239 Brian Doe 1,947
7 871657493 Jon Doe 1,934
8 913876908 Sandra Doe 1,916
9 864851412 Brandon Doe 1,907
10 236406296 Mark Doe 1,882
PRICING
Activation feeAccess to dynamic social data
Tier Fee
Member $0.99
Gold $1.99
Elite $3.99
Cost-Per Response Messageemail, text, or push notification to user as a realtime response to their social action
$0.15 / message sent
Monthly MaintenanceProgram management, offer management, places venue management, campaign support, data/analytics, quarterly insights report
$10,000/month
KEY SOCIAL LEARNINGS
1. Points as a reward for social actions works as an engagement mechanism
• Millions of incremental Social Media impressions each month directly attributed to Topguest
• 1,000+% increase in volume of of check-ins to venues by Topguest members
• 41% of users are loyally checking-in (> 4 times)
2. Response messages to social actions have a 4.5X higher open rate than standard loyalty
• And roughly 2X the conversion rate on offers
3. Members are comfortable sharing social data with loyalty programs emails
• 80% of partner loyalty program members participating have given access to Facebook data via advanced permissions
4. Points for social actions is an effective lead generation mechanism
• Up to 30% of members are new to the program
5. A multiple-application approach is key to avoid alienating members
