Top Trends in Snacking from Around the Globe - Bord … Trends in Snacking from Around the Globe...
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Top Trends in Snacking from Around the Globe March 3, 2014 Bord Bia Insights Session on Snacking Melanie Felgate Food & Drink Analyst
Transcript of Top Trends in Snacking from Around the Globe - Bord … Trends in Snacking from Around the Globe...
Top Trends in Snacking from
Around the Globe
March 3, 2014
Bord Bia Insights Session on Snacking
Melanie Felgate Food & Drink Analyst
Agenda
About Datamonitor
Consumer snacking insights
Top innovation trends in snacks
Summary
Datamonitor: consumer and innovation experts
Consumer
Insight
Real insight on
real consumers
Innovation
Tracking
Uncover new trends in
products and
packaging
Market
Assessment
Identify new hot spots
in the marketplace
Agenda
About Datamonitor
Consumer snacking insights
Top innovation trends in snacks
Summary
There is an “unhealthy” stigma attached to snacking
Source: Datamonitor’s Consumer Survey 2013
47% of consumers believe
snacking in-between
meals is unhealthy
45%
45%
49%
54%
18-34
35-54
45-64
65+
Snacking plays a role in weight management
Source: Datamonitor’s Consumer Survey 2013; Data shows the top 5 things consumers are doing to either lose or gain weight.
Top 5 things consumers are doing to….
Lose weight Gain weight
Eating larger portions 41%
Eating more meals 41%
Snacking more 35%
Specific dietary plan (e.g. high fat) 27%
Gym-based body building regime 26%
Exercising more 60%
Eating smaller portions 52%
Healthier meal plan 52%
Snacking less 50%
Eating natural/ less processed foods 27%
Consumers are trying to snack more healthily
Source: Datamonitor’s Consumer Survey 2013
Consumers who choose healthy snacks in-between meals most or
all of the time
50%
39%
Females are more
likely to snack healthily
High income Low income
…. and high earners
48%
43%
Japan 16%
Top 3 markets
India 68%
UAE 59%
Canada 58%
Healthy snacks by subscription
Graze currently
ships an estimated
300,000 snack
boxes each week in
the UK
Graze combines guilt-free snacking with convenience
Agenda
About Datamonitor
Consumer snacking insights
Top innovation trends in snacks
Summary
Top Trends in Snacks
1.Wake Up!
2.Pop go the chips
3.Drinkable snacks
4.Alterna-Chips
5.Novelty
6.Man Up!
#1: Wake Up!
WHAT? • Caffeine and other energizing
ingredients are being added to snacks, confectionary & gum
• Broaden the energy market beyond drinks.
• More portable than drinks. WHY?
• Potential to “mainstream” energy enhancement beyond core users of energy drinks
TAKE-
OUT?
Energizing snacks appeal to the mid-afternoon slump
Source: Datamonitor’s Australia Survey 2011
Consumers who snack to boost energy, by day part
(Australia only)
Morning Afternoon Evening
17% 38% 39%
Energizing Snacks
Snacks positioned as a coffee alternative
Source: awakebar.com; buzzstrong.com; energems.net
Awake bar – "Same
amount of coffee as a
cup o' Joe or 250ml
energy drink."
Buzz Strong's "real
coffee" cookie – "1
Cookie = 1 cup of
coffee."
Energems – "3
gems = 1 cup of
coffee."
Health concerns pose a barrier to caffeinated snacks
Wrigley launched Alert
Energy Caffeine Gum in
April 2013
1 stick of gum equivalent to
caffeine in ½ cup coffee
Pulled from shelves weeks
later amid safety-concerns
#2: Pop go the Chips!
Take-
Out
WHAT? • Air popped potato chips offering a
healthier alternative to fried or baked crisps
• Popped chips have the crunch of fried crisps, with fewer calories and fat. WHY?
• Air popping is revolutionising snacking from potato chips to tortilla chips & beyond
TAKE-
OUT?
PopChips: the brand that started it
“Less guilt, more pleasure”
Applied rice cake
manufacturing process to
potatoes
Less than half the fat of fried
crisps
Over $93m sales in 2012
11% of savory
snacks launched
globally in 2013 were
“popped”
Brands are capitalizing on PopChips success
Poptillas popped tortilla
chips
Popping is moving beyond potato chips
Gourmet Basics Pop
Rings
PopCorners Popped
Wholegrain Chips
#3: Drinkable Snacks
WHAT? • Snacks you can drink instead of eat
• Portable and convenient snacking format – combines drink and food in one WHY?
• Adding ingredients and textures to beverages can turn them into a snack
TAKE-
OUT?
Consumers who find the concept of a “drinkable
snack” appealing
China 74%
US 46% - - - - - - - - - - - - - - - - - Global average 45%
UK 38 %
Germany 25%
Italy 52%
Spain 43%
Drivers
“[PepsiCo has a] whole range of
products… in the pipeline that are value-
added products that can be snacks
made into beverages... A way to grow
the beverage business is to take foods
and drinkify them.”
Indra Nooyi, CEO of PepsiCo
at Beverage Digest’s Future
Smarts conference in New York,
December 2012 Source: Brandchannel.com
Adding textures can transform juice into a snack
Mamma Chia Squeeze
Vitality Snack combines fruit
& veg juices with chia seeds
Sunmagic Fruit 2 Day
suspends real fruit pieces in fruit
juice
Drinks are replacing traditional breakfast foods
Drinks are replacing traditional breakfast foods
#4: Alterna-Chips
WHAT? • Beyond the potato
• Chips are now being made from beans, fruit & veg, seaweed and eggs
• Alternative chips are being developed in pursuit of a healthier substitute for potatoes
WHY?
• As pressure mounts on “junk food” to lend a hand in curbing obesity, expect growing innovation from unconventional chips.
TAKE-
OUT?
Health & Wellness trend is driving “Alterna-Chips”
Source: Datamonitor’s Consumer Survey 2011 and 2013
88% of consumers agree
a healthy diet can
lower the risk of
disease in later life
70% of consumers are
making conscious
attempts to eat more
healthily
39% of consumers are
willing to sacrifice
taste for healthier
foods
Taste still dominates the consumer choices
US: Consumers who consider the following to have a great impact on
their decision to buy food and beverages
Source: International Food Information Council Foundation, 2013 Food & Health Survey.
27
point
gap
25
point
gap
Brad’s Raw Chips range
includes kale and beetroot chips
Fruit & Veg Chips
Tyrells Apple Crisps “a sweet,
yet crisp eating experience.”
Protein Chips
Capitalizing on the protein
trend (7g protein per serving)
Made from egg whites and
corn
20% of consumers prioritize
“high protein” claims when
choosing food & drink
Intelligent Protein Snacks
Egg White Chips
Other “alterna-chip” ingredients
Chickpeas
Wellaby’s Hummus
Chips
Pita bread
Stacy’s Pita Chips
Ancient grains
Udi’s Ancient Grain
Crisps
#5: Novelty
WHAT? • A novel approach to snacks in flavor or
format
• To appeal to consumers desire for fun and experimentation WHY?
• Keep consumers excited about snacks through continued flavor and format innovation
TAKE-
OUT?
Younger snackers will be most attracted by novelty
Consumers who find the concept of a product with a new and exotic
flavour appealing, by age
Source: Datamonitor’s Consumer Survey 2013
Novelty flavors
Guiness Rich Beef
Chilli Crisps
Pringles seasonal
flavors
Pepsi X Frito Lay
Pepsi Cola flavor
Unique combinations: chips & chocolate
Potato chips dipped in
chocolate
Merging two snacks into one
“sweet & salty” combo
Unique pairing generated
media buzz around the world
Taking inspiration from other categories
Pizza snack on a stick
mimics ice-cream format
Can be eaten cold or heated
Available in savoury and
sweet flavors including
chocolate hazelnut
“Most Innovative Product” at
Anuga 2013
#6: Man Up!
WHAT? • Long taken for granted by supermarkets
and CPG sellers, men are finally getting noticed
• Supermarkets tend to be tailored to women and children, but more men are shopping today as household tasks are shared more equally
WHY?
• As more men become the primary
shoppers, products will have to be
designed with the needs of men in mind
TAKE-
OUT?
Men are taking a greater role in grocery shopping
In the US, 55% of men claim to be
“completely responsible” for grocery
shopping
This compares to just 14% in 1985
37% of men globally
are “completely
responsible” for
their household’s
grocery shopping
Sources: Datamonitor’s Consumer Survey 2013; "Supermarket Bromance: More Men Are Shopping," October 31, 2013
Meat snacks hold more appeal with men
Which best describes your daily diet?
Sources: Datamonitor’s Consumer Survey 2013
Targeting men with a sports nutrition positioning
McCoy’s: Man Crisps
McCoy’s “Man Crisps” campaign
specifically targets the male gender
Meaty flavors and on-pack Darts
competition appeal to men
Yogurt for Men
Powerful Yogurt
Promotes Greek yogurt as sports snack for men
“Find your inner abs!”
Danone for Men
High protein
yogurts for men
About Datamonitor
Agenda
Consumer snacking insights
Top innovation trends in snacks
Summary
Summary
1.Wake Up!
2.Pop go the chips
3.Drinkable snacks
4.Alterna-Chips
5.Novelty
6.Man Up!
