TOP PRODOCER€¦ · - TOP PRODUCER FORMULA: THE AFFILIATE PLAYBOOK Page 5 Let’s get it started!...

•

•

••

TOP PRODOCER ;= o R M U L/.\

- TOP PRODUCER FORMULA: THE AFFILIATE PLAYBOOK

ARE YOU READY?!

The next few days are going to be a whirlwind of exciting information and opportunities - and you’re

positioned to profit BIG with the new funnel of products we’ve created for Top Producer Formula.

This PDF delivers information about the product, the resources, tools and ideas to help you build your

Empower Network business through this launch.

PRINT THIS PDF NOW: The last several pages are where you can fill in the blanks and check off the

boxes of your own customized personal Affiliate Playbook! As you get inspiration during the Affiliate Only

LIVE WebCasts, add notes to your Playbook checklists of the actions you’ll take to promote. Get EXCITED

and then go TAKE ACTION! Let’s ROCK THIS!

LAUNCH SCHEDULE

Click Here to See the Launch Schedule

“DON’T WAIT. THE TIME WILL

NEVER BE JUST RIGHT.” NAPOLEON HILL

http://www.clkmg.com/letsgetyoufree/TopProducer





1. THE WINNING MINDSET - JUMP IN WITH CONFIDENCE AND ENTHUSIASM

2. BE COACHABLE AND OPEN TO TRYING NEW THINGS

Reach out to your sponsor and upline and let them know you’re IN and you want to promote. Ask them for

ideas and guidance – they want to see you succeed!

Get to ALL of the hangouts, follow Dave’s advice and learn from what he shares to help you promote. Put

them on your calendar RIGHT NOW.

AFFILIATES ONLY - WEDNESDAY 8-13 AT 9PM ET

http://empowernetwork.com/tpf-affiliates

AFFILIATES ONLY - THURSDAY 8-14 AT 9PM ET


OPEN TO ALL - TUESDAY 8-19 AT 9PM ET

http://empowernetwork.com/tpf-open

OPEN TO ALL - WEDNESDAY 8-20 AT 9PM ET

http://empowernetwork.com /tpf-open

Be open to trying new ideas and getting out of your comfort zone to create amazing results.

3. STICK WITH IT AND ADJUST AS NEEDED

One post on Facebook won’t likely get you hundreds of sales (unless you have hundreds of thousands of

fans). But consistent, focused efforts pay off.

The Affiliate Playbook offers a variety of strategies you can put into action to get leads and make sales so

just keep trying new things until you find what works for you.

“THE STARTING POINT OF ALLACHIEVEMENT IS DESIRE”

NAPOLEON HILL






PRODUCTS & COMMISSIONS



Let’s get it started! Affiliate only access is now available - secure your spot now.

“SET YOUR TARGET AND KEEP TRYING UNTIL YOU REACH IT.”

NAPOLEON HILL



Access to recordings of the Live Broadcast that I can watch over and over? Oh Yeah!

“ACTION IS THE REAL MEASURE OF INTELLIGENCE.”

NAPOLEON HILL

Recordings



COMMISSION

Let’s see... David Wood sharing his success secrets about growing massive teams. I’m in.

“WHATEVER THE MIND CAN CONCEIVE AND BELIEVE, IT CAN ACHIEVE.”

NAPOLEON HILL



Elite Coaching - Live with Dave? - Yes please, wouldn’t miss it!

“A QUITTER NEVER WINS AND A WINNER NEVER QUITS”

NAPOLEON HILL


PROMOTIONAL PLAYS


HOW DO YOU GET PEOPLE TO THE WEBCAST? THINK “AUDIENCE”

Everyone has an audience of people who they can reach out to and influence. Who is your audience and

how can you share this LIVE WebCast with them?

If you’ve been building a presence online your audience may be on your blog, on Facebook or Twitter.

If you are new to the business it might be “in person” friends and family or local businesses you can reach

out to share this training with.

If you’re still “building” your audience, sit and brainstorm WHO NEEDS THIS product? Then ask yourself

who you know that fits on your list. Who’s trying to build a business? Sell products? Recruit people?

Reach out to them and invite them! PERSONAL connections will work best (it’s why the Fight the Forces

of Evil in person DVD process is so powerful).

Who do you know who has an audience that you can connect with and share this valuable training

together? How can you get in touch with them and create a win-win-win where you can get in front of

their audience?


PROMOTION PLAYS

You’re likely familiar with the different ways you can promote Empower Network products like Top

Producer Formula…

IDEAS TO PROMOTE OFFLINE:

– pick up the phone and call colleagues, family, friends

– post on Craigslist, newspaper sites, etc

– reach out to local networking groups

– invite local business owners and entrepreneurs

IDEAS TO PROMOTE ONLINE:

– create free resources around the topic or idea

– send an email to your list (use your swipe copy from the affiliate resource center)

– guest blog post or share articles on popular websites

– share on social media like Facebook, Twitter, LinkedIn, Google+, Pinterest

– run PPC or Facebook ads

– buy solo mailings or ads to other people’s email lists

– purchase advertising space

– add a link to your email signature promoting (Wisestamp is great for this!)

– host a hangout or webinar (you’ve got access to slides in the affiliate resource center)


PROMOTION PLAYS

IDEAS TO PROMOTE ON YOUR OWN BLOG:

– write a review or blog post

– add a banner to your sidebar

– add a link below each of your posts

– activate a pop up ad

IDEAS TO PROMOTE ANY BLOG POSTS YOU PUBLISH:

(be sure it’s not JUST a pitch or promotional content - use the ideas in the next section)

– send an email to your list with a link to the post

– share the link on social media

– use sites like Triberr, SocialBuzzClub, and JustRetweet

– think of three people who would benefit from what you’ve written and send a personal email

inviting them to read the post

– think of three people who would be willing to help you share the post, create a ClickToTweet.com

link and send an email to those three with the link and ask them to tweet for you


GET CREATIVE!

How can you do these in a way that stands out, delivers value and engages people in a conversation with

you so they pay ATTENTION to what you’re sharing?

BLOG IDEAS

Instead of a blog post that just says “hey come register for this awesome $7 training that’s less than

the cost of a large pizza…” why not try one of these ideas? At the end of each of these (and woven

throughout) you’ll mention the Top Producer Formula $7 LIVE WebCast along with your affiliate link.

Share your biggest failure moment in recruiting and how you moved past it and kept going. Then share

how excited you are to get access to Dave’s training so you can get to success faster by learning from

his experience and not having to go through the failures on your own because you’ve got the right

information and processes to succeed.

Create a “resources” list with the training you recommend for learning related to Top Producer Formula

module topics and of course, include the TPF $7 WebCast as your top “next step” action.

Write about the FIRST moment you had success with enrolling someone into your business and how that

felt to succeed. Share how you wish you’d had access to Dave’s TPF sooner and encourage readers to

grab it now at $7!

Give “One Awesome Tip” to your readers. Get your access to TPF, and implement just one thing David

teaches. Then share on your blog how you did it and the difference it made. Or share the tip along with

how you WILL take action and what you expect to happen next. Give your readers tips on how they can

replicate and then point them back to the $7 webcast to learn more from David.

Compile a “Top Ten” list of the big ideas, concepts, or strategies you’ve learned from Dave and follow it

with how big a difference these 10 have made for you personally and why you’re excited to continue the

journey with TPF as your next step.


GET CREATIVE!

SOCIAL MEDIA IDEAS

Instead of just posting your link to the webcast, think about how to engage your friends and connections

in a conversation that leads to TPF as the solution.

Ask a question that starts a conversation, like:

What’s the biggest challenge you’re having in your business right now? When recruiting, creating a vision,

sales conversations, etc are mentioned, you can invite people to the $7 webcast as a next step.

What’s stopping you from building the business and income you desire? Mention the free hangouts or

the $7 webcast as a place to connect with other like-minded people creating success together.

What’s your big dream and vision for your business and life? Share how Dave’s taught you to set big

goals and dream BIGGER for yourself and how excited you are to have him as a mentor to model...

What’s the best thing you’ve invested in recently to grow your business? As people share what trainings

and products they’ve purchased, share your own (including TPF of course!)

Continue conversations on social media and where you see the opportunity to share TPF as a solution,

invite people!

ENROLL YOUR ENROLLEES IN PROMOTION!

As you invite others and they register, be sure to support and guide them in sharing the training with their

own audiences and connections.

A CLOSER LOOK AT

TOP PRODUCER FORMULA



MODULE 1: SPONSORING & SELLING

You should always have your focus on money making activities if you want to achieve financial success

and all that comes with it. FOCUS ONLY ON: SPONSORSHIP AND SELLING.

Focusing on other activities will not help you create influence, sponsor the star studded leaders, build

massive organizations or help you reach the lifestyle freedom you desire.

It is not your responsibility to reinvent the wheel. Until you’re making a minimum of $30,000 a month,

your focus should be on selling and sponsoring. Nothing else.

The real secret to sponsoring leaders is to bring in two people a day.

One of the biggest reasons why people fail to ever get real results is due to a ‘dirty myth’ that’s floating

around in this profession which is that we’re told it’s easy when we get in.



MODULE 2: BELIEFS & ATTITUDES

Your inner-beliefs affect your business and when they’re not serving you, you must change them.

To be a Top Producer you must identify which limiting beliefs and values are holding you back and

REPLACE THEM WITH POSITIVE BELIEFS AND VALUES which will enable you to move in a

direction that’s going to help you create results.

Your beliefs, the information in your mind, your values, all the way to your actions need to be in complete

and total alignment.

You have to be aligned in a single direction if you want to accomplish your outcomes, if you want to

create a big result, if you want to create a big team, if you want to recruit a lot of people and if you want to

sell a lot of products.

A great opportunity will excite people to join. Your belief in your team and their ability to succeed is what

will excite people to stay.



MODULE 3: LEAD CAPTURE PAGES

You can know all there is to know about sales and persuasion, but if you don’t have anyone to persuade,

it won’t really matter. What you need are people who want what you have to offer... We’re talking about

leads. And online, you can only collect leads one way...

Lead capture pages, squeeze pages, opt-in pages... Whatever you call ‘em. These are the most important

online recruiting tool that you MUST know like the back of your hand:

This module will be presented live by:

- Mars Burden, Empower Network’s CMO, who’s built out some of the highest performing Lead Capture

pages in online marketing

- Rob Rammuny, Empower Network’s resident marketing prodigy, who had a 6-figure online business

before he was out of high school

Together, Mars and Rob are going to show you how the pros do it...

These guys are going to bring the heat and drop some lead page knowledge on you that literally no one

else knows, including:

The EXACT 5 top-performing lead pages and precisely WHY they work to get you more leads than

ANYTHING else, plus... The secret tool that industry-insiders use to create the highest-converting lead

pages with under 9 mouse clicks...

BECOMING A LEAD CAPTURE PAGE DEMIGOD.



MODULE 4: MECHANICS & STRATEGY

You make money by selling something and to do that you must build a list, present to the list and close

the list.

The important thing to understand about anything that works is that IT’S NOT THE STRATEGY

THAT’S MAKING IT WORK. The strategy is just a way to make the principle behind what you’re doing

work.

The first step in recruiting and getting someone to look at a presentation is you must create rapport and

value in order for people to look at something.

Rapport is responsiveness. If you want to recruit, you need someone who responds to you like you have

social authority. If people respond to the way you behave and respond to your questions, they respond to

your energy.

Most people build their business depending on the skills of people in their team. The problem is that their

team doesn’t have any skills.



MODULE 5: RAPPORT & RESPONSIVENESS & RELATIONSHIPS

The fastest way to build rapport is by uncovering your prospect’s problems and leading them to the

solution.

As you give people solutions to the problems they’re having right now, you will build rapport and

responsiveness with them over time.

If you’re speaking to their problems and showing them how to overcome those problems, they’re going to

start to trust you with business information.

To create responsiveness with a list YOU HAVE TO GIVE VALUE so people will look at your stuff and

respond to it.

Target specific problems that you can solve in your business. When you solve those problems, you give

people value. They will then listen and keep listening to you for a long time.



MODULE 6: GENERATING HIGHLY TARGETED LEADS

Ready to hold your own live event? This module will walk you through how to generate leads with local

offline methods, online methods and more. You’ll also get all the guidance you need to create an amazing

experience for prospects in the room while converting them. Learn the psychology behind how to setup

your room, run your event flow, persuade through your presentation, and close sales.

MODULE 7: CLOSING AND SIGNING PEOPLE UP ON THE PHONE

Your competition makes it easy for you to bring new people into your business because they focus on

sell-sell-sell, failing to understand the most important element of selling is understanding your prospect’s

problems.

The key to unlocking more sales, deepening rapport and building a stronger organization is to help solve

the problems people are having. Do this by asking questions that will allow you to uncover the problems

they are experiencing.

People respond to pitches when you give them value.

Objections do not exist. Objections are simply questions you’re prospect has which you have not yet

answered.

They’re joining you, your vision and the belief that, if they join you, they’re going to get what they want.

YOU’RE GOING TO GET BETTER RESULTS WITH PEOPLE WHEN YOU FIND OUT WHAT

THEY WANT AND CONNECT WITH THEM. THEY’RE GOING TO STICK AROUND LONGER

AND BUY MORE FROM YOU.


IT IS YOUR RESPONSIBILITY TO LEAD BY EXAMPLE.

It’s your http://www.clkmg.com/letsgetyoufree/TopProducerresponsibility

to lead by example...

MODULE 8: UPSELLING & GETTING PEOPLE ALL IN

As a leader to your team and organization

If you’re not going to get in the top package you can in your business, how can you expect anyone to take

you seriously?

The two ways to upsell people in your organization are to lead by example and to get in touch with their

core desires, which are one to two steps beneath what they say they want.

The same conversations can average $1,000 rather than $25 when you focus on getting to someone’s

core desires.

If you don’t have information about what they want, you have no leverage.

Focus on their core desires isn’t just for sponsoring but also for leading your team. If you don’t know what

your team wants, you can’t help them get it and you can’t influence them.






MODULE 9: PRESENTATION FORMULA

There’s a 12-step formula to creating presentations that goes across different mediums of presentations

from the internet, to conference calls to hotel meetings.

1. Get their attention

2. Develop a relationship

3. Earn the Right

4. Clarify their problem

5. Show them a solution

6. Set clear expectations

7. Provide social proof

8. Present the benefits

9. Provide an irresistible offer

10. Take away their risk

11. Give them a reason to take action

12. Provide a clear call to action




MODULE 10: LIVE INTERNET EVENT RECRUITING SALES STRATEGY

Language to invite people to a team hangout:

We’re going to do a special team hangout where we’re going to teach you some strategies to build your

business faster, make more money and recruit more people with less work. Can I count on you to make

it?

Your sales will go down if your focus is on helping everyone one-on one.

FOCUS ON PRODUCING. You will generate more sales and create more upsells when you realize you

can’t help everyone. You limit access to yourself and help people on your team in groups.

Teach people to give results-based testimonials which are concise, talk about before and after the

problem, then the solution and what happened specifically as a result.

Magic closing formula:

“What did you like best about the presentation?”

“Yes, I thought so, too. It sounds like you’re ready to get started.”

“How do you want your name spelled on your checks?”

“Welcome aboard. We’re having a team call tomorrow night. It’s private. I’m going to send you an

exclusive invite to our Facebook group.”

want name

on your checks?”

IT’S IMPORTANT TO



MODULE 11: LIVE LOCAL EVENT RECRUITING SALES STRATEGY

Using online and offline marketing, you’ll see how to leverage the internet to pack a room full of prospects

to leverage a presentation.

We show you how to leverage the internet to automate your registration process for your live event and

share tools to automate the process without having to pick up the phone.

Keala teaches specific details about creating an event funnel including registration page, thank you page

and email communication. And, teaches how to do this without using the phone and shares all specific

tools and links.

MODULE 12: CREATING LIVE GROUPS

Doing live groups will force you to get people to attend, your communication skills will start to improve,

and you’ll start getting really good at doing calls to action.

When you show up live in front of people each week, you’ll start to develop a charismatic following.

THE GOAL IS TO STOP BEING THE HUNTER AND START BEING THE HUNTED.

WHEN YOU’RE WILLING TO CONNECT WITH PEOPLE, YOU’LL INCREASE THE AMOUNT OF SALES YOU DO FROM VERY SMALL LISTS.


Since you’re never going to be perfect anyway, you might as well just take action right now.

MODULE 13: PAINTING A VISION FOR THE FUTURE

Three steps to the Law of Attraction are to have a clear outcome on what you want to accomplish, chunk

towards your sources of motivation and take massive action with whatever it is you know how to do.

Top Producers don’t worry about being perfect, they take action, and they adjust their actions with

feedback and new information.

“Since you’re never going to be perfect anyway, you might as well just take action right now.”

It’s important to study, do and teach simultaneously. People who create amazing things in their lives act

as if things are happening that seem impossible to others.

Everything you learn has challenges but when you’re motivated, you step into your future and create

what you want. When you’re focused on an outcome, all of your energy and attention is poured into that

outcome, you stay focused on it, you talk about it and you act on it.

It’s imperative to BELIEVE IN YOUR DREAMS AND YOUR ABILITY TO ACCOMPLISH THEM.

Everything you do matters. Everything you do changes people.


Checklists? You got it.

CHECK IT

TAKE ACTION!


Use the checklists below and add your own action items to create your winning promotion plan. Be

sure to ask your upline, sponsors and team for ideas you can add. And find an accountability partner

to COMMIT to checking in with every single day from now until 8/23 to keep each other on track and

focused!

WHAT ARE THE ACTIONS YOU WILL TAKE EVERY DAY FROM NOW TO LAUNCH DAY TO SPREAD THE WORD ABOUT TOP PRODUCER FORMULA?

Pick up the phone and call people per day to invite them

Send out personal email invitations per day

Reach out to one “center of influence” who can help you reach an audience

Write, publish and promote one new blog post using the ideas above and the concepts in TPF as

your focus

Post on social media with the swipe copy from the affiliate center or to ask conversation-sparking

questions

TAKE ACTION!


WHAT ARE THE ONE TIME OR SCHEDULED ACTIONS YOU WILL TAKE AND WHEN?

Date Add a banner to your blog

Date Update your email signature to include a call to action and your affiliate link

Date Email your list with the swipe copy from the affiliate center

Date Swap out your Facebook cover photo with one of the promotional ones from the affiliate

resources

Date Create a video sharing your top 2 - 5 recruiting tips and why you’re excited about learning

Dave’s Top Producer Formula (and how to sign up for the LIVE WebCast)

Date Action

Date Action

Date Action

Date Action

Date Action

Date Action

Date Action

Date Action

Date Action

Date Action

Date Action

TAKE ACTION!


YOUR “DONE FOR YOU” SWIPE COPY ACTION STEPS AND TIMES TO SHARE

8-19 at 1pm ET - Send Swipe Email #1 for Hangout #1 - The Big Idea

8-19 at 8pm ET - Send Swipe Email #2 for Hangout #1 - The Big Idea

8-19 - Post Swipe on Facebook, G+, LinkedIn for Hangout #1 - The Big Idea

8-20 at 1pm ET - Send Swipe Email #1 for Hangout #2 - TPF Walkthrough

8-20 at 8pm ET - Send Swipe Email #2 for Hangout #2 - TPF Walkthrough

8-20 - Post Swipe on Facebook, G+, LinkedIn for Hangout #2 - TPF Walkthrough

8-22 - Send Swipe Email for WebCast BUZZ Video

8-22- Post Swipe on Facebook, G+, LinkedIn for WebCast BUZZ Video

8-22 at 2pm ET - Send Swipe Email #1 for $7 Live WebCast

8-23 at 1pm ET - Post Swipe on Facebook, G+, LinkedIn for $7 Live WebCast

8-23 at 1pm ET - Send Swipe Email #2 for $7 Live WebCast


GET THEM WHILE YOU CAN...

$7 LIVE BROADCAST

TOP PRODUCER

FORMULA

BROADCAST RECORDINGS

ELITE COACHING

TOP PRODOCER€¦ · - TOP PRODUCER FORMULA: THE AFFILIATE PLAYBOOK Page 5 Let’s get it started!...

Documents

Transcript of TOP PRODOCER€¦ · - TOP PRODUCER FORMULA: THE AFFILIATE PLAYBOOK Page 5 Let’s get it started!...