Top tips for successful blogging

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Transcript of Top tips for successful blogging

MY BLOGGING JOURNEY

MY BLOGGING JOURNEY

WRITE ABOUT TOPICS YOU LOVE

•  What’s  unique  about  you/your  organisa3on?  Write  about  that!  

•  Carve  out  your  niche  to  stand  out  from  other  blogs.    

•  Write  in  an  unique  voice-­‐  personal  is  always  best.    

RELATE TO YOUR AUDIENCE

•  Know  the  needs  of  your  audience-­‐  what  do  they  like?  What  content  has  the  most  

engagement?  •  TOP  TIP:  undertake  research  through  a  simple  

survey,  use  social  media  and  u3lise  your  analy3cs.    

•  Where  else  do  your  readers  visit?  Look  at  what  they  offer  and  how  you  can  improve  on  

it.    

CREATE UNIQUE CONTENT •  Create  content  that  is  unique  for  you  and  your  organisa3on.    

•  Create  content  with  a  view  to  encourage  discussion.  

•  TOP  TIP:  Write  with  SEO  in  mind  (e.g.  headlines,  tags,)  and  use  Google  Plus  to  aid  this  technique.    

•  U3lise  video,  podcasts,  infographics.    

HAVE AN EDITORIAL CALENDAR

•  Plan  your  content-­‐  I  plan  monthly  and  review  content  on  a  weekly  basis.      

•  TOP  TIP:  Find  a  schedule  that’s  right  for  your  organisa3on-­‐  e.g.  weekly/monthly/six  weeks.  

•  Decide  how  oSen  you  will  post  a  week/month-­‐  be  consistent.  

•  Take  advantage  of  trends/  awareness  days.      

ENGAGEMENT •  Commit  to  real  interac3on  and  engagement!  

•  A  genuine  digital  rela3onship  will  strengthen  your  brand.    

•  TOP  TIP:  Respond  to  every  tweet  and  comment  and  make  it  personal.    

•  Follow  back  those  who  follow  you,  RT  those  who  share  your  tweets  etc.    

THINK SOCIAL

•  Tailor  your  content  for  each  of  your  social  media  plaWorms.    

•  TOP  TIP:  I  post  different  content  on  each  of  my  plaWorms-­‐  behind  the  scenes  photos  on  Facebook  and  Instagram,  repins  from  the  blog  on  Pinterest.    

•  Be  social  at  popular  3mes  when  usage  is  highest.    

 

PARTNERSHIPS

•  Consider  working  with  other  organisa3ons,  bloggers  and  brands  to  create  content.    

•  Help  to  make  your  content  stand  out,  and  provide  a  unique  voice.  

•  TOP  TIP:  Work  out  a  schedule  of  guest  posts  in  advance,  use  themes.    

LOOK TO THE FUTURE •  Con3nuously  look  to  how  you  can  improve.  

•  Regular  research  into  your  compe3tors-­‐  what  are  they  doing  differently  and  how  can  I  match/beat  this?    

•  Look  to  other  mediums  to  spread  and  strengthen  your  brand-­‐  e.g.  write  an  e-­‐book,  email  marke3ng,  video.    

•  Be  innova3ve!  

RECAP

•  Be  niche  •  Know  your  audience  •  Unique  content  •  Editorial  calendar  •  Engagement  •  Stand  out  on  social  •  Work  with  others  •  Be  innova3ve!