Top Tips for Improving Email Marketing
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Transcript of Top Tips for Improving Email Marketing
Top Tips for Improving Email Marketing
Terry Harlan Data.com CSM @tlharlan
Linked In ~ [email protected]
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Join This Session Conversation on Chatter
@datadotcom
@salesforce
#df12
/datadotcom
/salesforce
/dreamforce
Continue the Conversation on Social
Today’s Agenda:
Session Agenda:
• Welcome
• Data.com
• Introduction to our Panel of Guest Speakers
• Presentation of 6 Top Tips for Email Marketing
• Open Questions & Answers Session for our Panel
NOTE: You can post questions live on our Chatter Feed!!!
We’ll field in the 2nd Half of Today’s session
Data.com: Simplified Data Management
• Automatically in Salesforce
• Unified in the Cloud
• In Your Business Process
• Familiar User Experience
• 200M Company Profiles
• 36M, 100% Complete Contacts
• Social Insights
• Real-Time Updates
• Improve CRM Adoption
• Instant Notifications
Data.com Provides Foundation for Social Networks
Cloud . Mobile . Social
Today’s Objectives:
Session Objectives & Today’s Key Take Away:
• Clean Segmented Data
• Keep your Email List Fresh
• When to Send | Time Matters
• First Impressions
• Intelligently focused Email Messaging
• Follow Up Best Practices | After the email, print, phone
Our Panel of Marketing Experts
Nikos Karavitis
Motorola Solutions
Senior Marketing Manager
Demand Generation Marketing
All About
Nikos Karavitis
Nikos Karavitis
Senior Marketing Manager – Demand Generation
• 15+ years Direct Marketing / Database / CRM /
Demand Generation
• Business and Consumer – Technology
• Service Provider & Client
• Mid-Size & Enterprise
– Motorola Solutions
–CDW
–AT&T Mobility
–Accenture
MOTOROLA SOLUTIONS
Jayson Karen
Sharp
Marketing Manager ~ CRM Systems
All About Jayson Karen
• Over 10+ years experience in Marketing Operations,
Internet Marketing & Email Marketing
• B2B & B2C Focused
• SalesForce Administrator for over 7+ years for over 100+ users
worldwide
• Educational Background in Marketing & Business Administration
(MBA), Internet Business (MS) & General Psychology (BA)
Jayson Karen
Marketing Manager – CRM Systems
Sharp Electronics Corporation
Sharp Imaging & Information Company of America (SIICA)
• Founded in 1912 with main corporate headquarters in Osaka, Japan
• Over 55,500 Employees worldwide
• Sharp Imaging and Information Company of America (SIICA) is a division of
• Sharp Electronics Corporation and based in Mahwah, New Jersey
• Award Winning Business Products & Services
Multifunction Peripherals and Printers
Desktop Copiers
AQUOS BOARD™ interactive display systems
LCD and DLP® Professional Projectors
Electronic Cash Registers and POS products
Electronic Dictionaries and Calculators
• Sold into the following B2B vertical markets:
Corporate, Education, Government, Health Care, Hospitality & House of Worship
• Product distributed via channel & Sharp direct sales operation
Sharp Business Systems (10+ Sharp owned local dealerships)
Sharp Electronics – SIICA Overview
Paul Leary
Bespoke Collection
Blackbird Vineyards
Ma(i)sonry Napa Valley
President
All About Paul Leary
Paul Leary
President Bespoke Collection
• Blackbird Vineyards | Napa Valley, CA
• Recuerdo Wines | Mendoza Argentina
• Established and launched Ma(i)sonry Napa Valley: an
art, wine and design collective
• Decade of Established Marketing, Sales, Operating
Expertise in Wine Industry
• Entrepreneur | Niche Marketing | Direct relationships
with Clients
Founded in 2003, Blackbird Vineyards is an
artisanal producer of wines from the Napa
Valley. www.blackbirdvineyards.com
www.maisonry.com
An art, design and collective wine tasting
gallery among an outdoor sculpture garden,
Ma(i)sonry offers guests a differentiated
lifestyle experience in wine country
6 Top Tips for Improving Email
Marketing
Audience Poll – Data Management
My data ROCKS!
We have data somewhere?
My data needs help….
ENGAGEMENT AND
ACCOUNTABILITY
MARKETING 3.0
ENABLEMENT AND
MEASUREMENT
MARKETING 2.0
ALIGNMENT AND
INFRASTRUCTURE
MARKETING 1.0
#1 Build your Data Intelligence
Nikos Karavitis
#3 Timing | When to send
Timing your email Activity
Jayson Karen
#4 Great First Impressions
The Sender & The Subject Line
Jayson Karen
#5 Test, Measure, Re-Engage 3 Keys to Email Marketing Success
Nikos Karavitis
1 TEST
2 MEASURE
3 RE-ENGAGE
BEHAVIOR IS SURPRISING Click-Thrus Heat Maps Preference Center
GIVE THEM WHAT THEY WANT Based on the intelligence you have collected
EVERYBODY IS NOT IMPORTANT The ones that aren’t can unsubscribe. Test Subject Lines Personalization Call to Action
#6 Follow Up on your Email
Print & Phone….Voice…
Traditional Mail… additional
Offers
Paul Leary
Paul Leary
President
Bespoke Collection
Jayson Karen
Marketing Manager
SHARP
Nikos Karavitis Terry Harlan
Senior Marketing Manager
Motorola Solutions
Customer Success Manager
Data.com
More Opportunities to Learn about Data.com
18 8 1 Data.com
Keynote Data.com vision
Breakout
Sessions Success with Data.com
Demo
Stations Product How To
When: Thur 12pm
Where: Gateway Ballroom,
Moscone South
+ exclusive ticket to
see Village People
When: All week
Where: Across Campus
Search Dreamforce App,
Keyword = Data.com
When: All week
Where: Expo Hall