Top Ten List of "Bold Statements" - Gilbane 2011 Keynote
3
@SLIEWEHR
-
Upload
scott-liewehr -
Category
Business
-
view
949 -
download
3
Transcript of Top Ten List of "Bold Statements" - Gilbane 2011 Keynote
@SLIEWEHR
BIG STATEMENTS / BOLD IDEAS
10. PERSONALIZATION: EVERYONE IS TALKING ABOUT IT, BUT NO ONE IS DOING IT.
9. >90% OF THE WORLD’S WEBSITES ARE ON PLATFORMS NOT REPRESENTED HERE.
8. SAAS WCM MAKES SENSE; SO DID BETAMAX.
7. “MOBILE FIRST” IS NOT A STRATEGY.
AND NEITHER IS FACEBOOK.
6. IF WE PUT AS MUCH EFFORT INTO CONTENT AS INTO OUR CMSs WE’D BE BETTER OFF
4. “TWEETJAMS” SUCK.
3. WEM IS A STRATEGY, NOT A PRODUCT.
2. THE SERVICES FIRM SELECTION IS FAR MORE IMPORTANT THAN THE CMS SELECTION.
1. WCM PLAYS A ROLE IN CEM/CXM, BUT THEY SHOULD NOT BE CONFUSED.
5. CONTENT DELIVERY WILL SOON BE AS ‘COMMODITIZED’ AS CONTENT MANAGEMENT.
BIG STATEMENTS / BOLD IDEAS