AUDIENCES BY TASK

Top Task 2

Research and Innovation

Employment - detail

• Employment status of respondents in the May 2014 Top Task poll

• Answers to the question “Are you…?”

• “All respondents”: results of all respondents in the poll

• “[task description]”: results for the respondents who chose this as one of their five most important tasks

• The chart shows the most relevant differences between all respondents and those who chose the task in question

Employment

Workplace - detail

• Workplace of respondents in the May 2014 Top Task poll

• Answers to the question “Do you work in…?”

• “All respondents”: results of all respondents in the poll

• “[task description]”: results for the respondents who chose this as one of their five most important tasks

• The chart shows the most relevant differences between all respondents and those who chose the task in question

Workplace

Workplace - grouped

• Workplace of respondents in the May 2014 Top Task poll

• Answers to the question “Do you work in…?” • Only respondents who selected Employed or Self-employed in the

Employment question were asked this question

• “All respondents”: results of all respondents in the poll

• “[task description]”: results for the respondents who chose this as one of their five most important tasks

• The chart shows the most relevant differences between all respondents and those who chose the task in question

• This slide groups the 9 workplaces into 3 categories

Workplace - grouped

Occupation (1)

• Occupation of respondents in the May 2014 Top Task poll

• Answers to the question “Do you work as…?”

• Only respondents who selected Employed or Self-employed in the Employment question were asked this question

• “All respondents”: results of all respondents in the poll

• “[task description]”: results for the respondents who chose this as one of their five most important tasks

• The chart shows the most relevant differences between all respondents and those who chose the task in question

Occupation (1)

Occupation – pie chart for all respondents

Occupation – pie chart for respondents who chose this task

Occupation (2)

• 6 occupations were defined collectively by the DGs for this question in the poll

• “Other (please specify)” was added to the list

• Around half of the respondents on Occupation chose “Other (please specify)

• The open answers on “Other (please specify)” were analysed and grouped. The results are shown in the next slides • An overall result for business, non-business and various

• A detailed result for the business occupations

• A detailed result for the non-business occupations

Occupation (2)

Occupation (2)

Occupation (2)

Occupation "Other" – pie chart for all respondents

Occupation "Other" – pie chart for respondents who chose this task

EU vs. non-EU countries

• Country of respondents in the May 2014 Top Task poll

• Answers to the question “Where do you live?”

• “All respondents”: results of all respondents in the poll

• “[task description]”: results for the respondents who chose this as one of their five most important tasks

• The chart shows the most relevant differences between all respondents and those who chose the task in question

• This slide groups country results into 3 categories

EU vs. non-EU countries

Differences between EU countries

• Country of respondents in the May 2014 Top Task poll

• Answers to the question “Where do you live?”

• “All respondents”: results of all respondents in the poll

• “[task description]”: results for the respondents who chose this task as one of their five most important tasks

• The chart shows the differences in how respondents in the EU countries relate to the task. The zero line represents the average result for all respondents. The positive and negative percentages show how much respondents in a particular country differ from the average • Example: People from country A voted 60% less than average on the task in

question. People from country B voted 40% more than average on the same task.

Differences between EU countries

Frequency of web visits

• Frequency of web visits of respondents in the May 2014 Top Task poll

• Answers to the question “How often do you use a European Commission website?”

• “All respondents”: results of all respondents in the poll

• “[task description]”: results for the respondents who chose this as one of their five most important tasks

• The chart shows the most relevant differences between all respondents and those who chose the task in question

Frequency of web visits

Intensity of web visits

• Intensity of web visits of respondents in the May 2014 Top Task poll • The intensity is calculated by:

• combining the answers to two questions • How often do you use a European Commission website? • Do you mainly engage with the European Commission as a private individual

or professional?

• and giving a weight to the frequency of visits • Daily: 200 per year • Weekly: 50 per year • Monthly: 12 per year • Less frequently: 3 per year • First time: 1 per year

• “All respondents”: results of all respondents in the poll • “[task description]”: results for the respondents who chose this as one of their

five most important tasks • The chart shows the most relevant differences between all respondents and

those who chose the task in question

Intensity of web visits

Language reach: percentage of visitors that can be reached for each language • Language data from the respondents in the May 2014 Top

Task poll

• Language reach is combining • Active language (taking into account the language the respondent took the poll in

and the country)

• Passive language (the other language option indicated in the poll)

• Charts on language reach: • Active language for the task

• Passive language for the task

• Total reach for the task

• For total reach, the most relevant differences between all respondents and those who chose the task in question

• For total reach, the most relevant differences plotted to a zero line, being the average of all respondents. This graph shows the level of reach for this task in relation to all tasks

Language reach - Active language for the

task

Language reach - Passive language for the

task

Language reach – total reach for the task

Language reach - most relevant differences

between all respondents and those who chose the task in question

Language reach - level of reach for this task

in relation to all tasks

Age

• Age of respondents in the May 2014 Top Task poll

• Answers to the question “How old are you?”

• “All respondents”: results of all respondents in the poll

• “[task description]”: results for the respondents who chose this as one of their five most important tasks

• The chart shows the most relevant differences between all respondents and those who chose the task in question

Age