Top Seven 2013 Social Media Predictions

Top 7 #Social2013 Predictions via @SocialDistiller @KrisSuss

Social. Strategy. Delivered.

#Social2013 Predictions Hyper local Content is Actually Relevant

Foursquare Facebook

#1

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Presentation Notes

Sign that the Social networks are getting smarter with Big Data Foursquare – Tells me Popular Restaurants in Austin, Tips, like “Pets are no longer allowed”, six of my friends who have been here, a score 1-10 based of an algorithm Algorithm is smarter than consumer based rating programs Based of sentiment, likes/dislikes, repeat business & consumer loyalty Facebook recently rolled out updates to “nearby” app feature (Props to Austin: Gowalla acquisition) Can see what friends have checked in on FB or which brand pages are liked


#Social2013 Predictions Big Brands Bridge the Consumer Gap

$$$

#2

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Social media is noisy > Companies are being more and more competitive in their efforts to reach customers Great content is now required So is Promoted content The companies with big budgets will reach consumers, even if you aren’t a fan of a page Friends of fans Use to focus on the “Friends of fans” metric to educate customers for the opportunity to viral Bing Facebook Fans 1.3M > Friends of fans 270M Average


#Social2013 Predictions Promoted Content Becomes the Norm

#3


#Social2013 Predictions Weighted Engagement

#4

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Facebook just announced more weight for Negative Feedback “Negative Feedback” Metric (Found in Facebook Insights) defined: Total count of negative actions taken associated with a post # of People who unlike your page from the post # of People who hide the post # of people who hide All Stories # of Users who report the post as spam Twitter: Top Tweets vs All Tweets


#Social2013 Predictions More Jobs, More Budget!

Credit: Room214

#5

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Goal: Integrated Marketing Campaign Average size of a corporate social team is 11 – Altimeter Report Social Strategist, Brand Marketer, Sales, Research, Manager, Advertiser, photographer, writer, analyst “One person doing social in a company is like having one person in your company having a phone” – Rod Favron


#Social2013 Predictions Global Convergence of Social Strategy

#6

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Facebook recently launched global page feature YouTube has offered redirect urls based on certain criteria – like a website Beyond consumer facing convergence Like social has forced collaboration within the office > social will force global collaboration – still a lot of silos


#Social2013 Predictions Consumer Empowerment

#7

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Presentation Notes

More people, more conversations Consumers will continued to be empowered, where they will listen less, be harder to reach and have lot more to say

Top Seven 2013 Social Media Predictions

Business

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