Top Marketing Mistakes Made by Startups
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www.theleanmarke ter.com Top Startup Marketing Mistakes Rebecca Steinberg Herson Presented to: DreamIt Tel Aviv Accelerator April 14, 2013 1 Copyright © 2013 Rebecca Steinberg Herson
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Transcript of Top Marketing Mistakes Made by Startups
www.theleanmarketer.com
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Top Startup Marketing Mistakes
Rebecca Steinberg HersonPresented to: DreamIt Tel Aviv
Accelerator April 14, 2013
Copyright © 2013 Rebecca Steinberg Herson
www.theleanmarketer.com
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A bit about me• Led global marketing for over a decade in
tech companies & non-profits• 3 high-growth Deloitte Fast 50 companies• Involved in IPOs, acquisitions (both sides)• Primarily B2B, some B2C• Today: founder & principal at The Lean
Marketer, providing outsourced CMO services to companies in:– SaaS– Social Networking– Big Data– Physical Security– etc.
www.theleanmarketer.com
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Mistake #1
Thinking YOU are your target market
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Mistake #2
Marketing to “Everybody”
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Mistake #3 Figuring
your marketing isn’t working when you never really achieved Product-Market fit
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Mistake #4
Focusing more on competitors than on customer needs
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Mistake #5
Not Leveraging Social Media for Early Marketing Efforts
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Mistake #6
Thinking you can do everything through social media
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Mistake #7
Believing your own hype
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Mistake #8
Waiting around for your prospects to show up to your trade show booth
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Thank You!
Rebecca Steinberg [email protected]
+972-54-444-2372http://il.linkedin.com/in/rebeccaherson
