Top Issues Facing Company

• Address any high profile issues

http://bigpicture.typepad.com/comments/2004/11/weve_gone_map_c.html

Revenue and Profit

• Forecast vs actual

• Gross margin

• Important trends

• Compare company to rest of market

• Use multiple slides to break out meaningful detail

www.geog.ucsb.edu/~sara/html/mapping/election/map.html

Key Spending Areas

• R&D

• Sales and marketing

• General and administration

• Areas of improvement

• Areas needing attention/caution

Maps and cartograms of the 2004 US presidential election results Population Cartograms

Michael Gastner, Cosma Shalizi, and Mark Newman University of Michigan

Headcount

• Goals

• Results

Maps and cartograms of the 2004 US presidential election results County Population Cartograms

Michael Gastner, Cosma Shalizi, and Mark Newman University of Michigan

Goals for Next Period

• Strategic undertakings

• Financial goals

• Other key efforts

Maps and cartograms of the 2004 US presidential election results County Population Using Sliding Scale

Cartograms Michael Gastner, Cosma Shalizi, and Mark Newman University of Michigan

CRITQUE• Distillation: A compendium of techniques for making graphics

compelling.• Comparison: Many aneqdotal findings based on teh career of a

famous data analyst. Notably void of presentation of summary statistics. No first-principals discussions.

• Strength of Premise: Analyst’s graphics often do a poor job of relating information to non-analyst audiences. Very strong.

• Potential Application: Very good, but not for the paint-by-numbers crowd.

• Impact: Very high, partially due to the charisma of the author, as well as his identification of an unplowed, critical area of investigation.

• Writing: OK. Would be greatly enhanced with a punchy conclusion with DO/DON’T, and a more serious scientific approach.

MIKE’S GOUGE ON GRAPHICSBeing Effective

1. First Impressions– DELIVER a Primary Message accurately– Deal with distractions effectively

2. Digging Deeper– Axis labels, call-outs– Build to accentuate, reinforce trends & comparisons

3. Stretch Convention– But maintain integrity of the data– Exceed Excel

4. Testing and Murder Boarding