Top home selling mistakes

18
Home Selling Mistakes That Really Waste Your Money

Transcript of Top home selling mistakes

Page 1: Top home selling mistakes

Home Selling Mistakes That

Really Waste Your Money

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You worked hard for

the equity in your home

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Why give it away so thoughtlessly?

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When you sell your home, your objective is...

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...to keep as much of your equity as possible

...to keep as much of your equity as possible

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But you probably won’t because…

…you’ll make one of these mistakes

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1 You Will Hire a Lousy Real Estate

Agent

Studies* show two thirds of home sellers only speak

with one agent before selecting one. The reason?

Most home sellers have no idea how to tell a good one

from a bad one so why bother interviewing them.

You’re going to hire a temp employee and pay them

$10K or $20K or $30K to sell your home. You should

know how to tell a good one from a bad one.

*Citation

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2 You Think Paying a Real Estate

Agent 6% Commission is the Only

Choice You Have

Paying a 6% commission to sell your home is THE most

expensive way to sell your home. Other options, such

as flat fee and fee-for-service, will save you a lot of

money. You should not be afraid to consider them.

If you do insist on using a percentage-based

commission, at the very least you should negotiate a

substantially lower rate.

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3 You Do Not Understand the

Conflicts of Interest Between You

and Your Agent

It is called the Principal-Agent Problem and it causes

good agents to give sellers bad advice. Research*

conducted by two Stanford professors found that agents

distort information to mislead clients. It explains why

agents sell their own homes for 3.7% more than the

sellers they represent.

Smart home sellers know how to eliminate, or at least

reduce, the Principal-Agent Problem.

*Citation

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4 You Have No Idea What a Pocket

Listing is

A Pocket Listing is when your agent keeps your listing

off the local MLS (Multiple Listing Service). They do

this so they can keep the buyer’s agent’s commission.

Research* by San Francisco real estate agents found

that pocket listings, by severely limiting the home’s

exposure, can cost home sellers as much as

$200,000.

*Citation

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5 You Will Allow Your Agent to

Function as a Dual Agent

Dual Agency is when your agent also represents the

buyer. You may not think it’s a problem, but the consumer

advocate group CAARE calls dual agency “The Biggest

Consumer Scam in Real Estate*.”

Research** conducted at Cornell University found that

dual agency homes sold for 8% less. That equates to

$24K on a $300,000 home.

*Citation

**Citation

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6 You Will Use Service Providers

Affiliated With Your Agent

By using title and escrow services owned or affiliated

with your agent, not only do you forfeit the opportunity

to shop for a better price, but you destroy the integrity

of these vital checks and balances.

Research* indicates that these affiliated service

providers lead to market manipulation and artificial

price increases that cost consumers in one state an

estimated $100 million.

*Citation

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So, now

that you

know

about

these

mistakes

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How will you make sure you don’t make them?

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How about a FREE mini course to get you

started called…

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Introduction to

The Intelligent Home Seller

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To enroll...

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Go to End Of Six Percent

I’m Carl Weisman and

I help home sellers preserve their hard-earned equity

Why do I do that?

I’m sick and tired of home sellers being intimidated into

squandering away their equity due to an abundance of fear and a

lack of education