Top Flight Media Capabilities Overview
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Transcript of Top Flight Media Capabilities Overview
topflightmedia.com | custom.relevant.unique.
Top Flight Media
2010 Capabilities Overview
topflightmedia.com | custom.relevant.unique.
Who we are…
When it comes to creating promotional
strategies, we take the road less traveled...
WE FLY.
We design ideas that inspire and ignite
brand engagement – naturally.
Understanding your goals and how the
target consumer will interact with the brand
is a key component for creating a
customized “Flight Plan” for success.
topflightmedia.com | custom.relevant.unique.
What we do…
Our expertise has no boundaries.
Our team represents over 100 years of marketing and media experience to
best serve the diverse requirements of every client.
We believe in utilizing every resource available to maximize exposure for our
clients across multiple disciplines.
RELEVANT
ENGAGE
ACTIVATE
MEASURE
Appropriate
Brand IdeaConsumer
Connection
Moment
Inspire
Consumer/Target
to Action
Quantifiable
Results
topflightmedia.com | custom.relevant.unique.
What we do…Advertising
Advertising is a means to
complement the brand idea.
As catalysts of distribution,
advertising can be relevant to
the overall theme of every
campaign. Thus, creating the
illusion of a seamless vision
from the brand.
Internet/Web Marketing
Broadcast Media
Radio
TV/Cable
Social Media Marketing
Transit
Outdoor
Advertising &
Media Planning
topflightmedia.com | custom.relevant.unique.
What we do…Publicity
Creating a buzz is more than sending
out a press release and
hoping it gets picked up.
We view all publicity actions as a vital
component when defining
and managing consumer opinion.
Top Flight NewsWire is a fully
integrated press release service that
allows for instantaneous delivery of
your press release or audio news
release to newsrooms locally,
regionally and/or nationally.
Script Press Releases
Produce Audio News Releases
Coordinate Press Details
w/ Media
Manage & Schedule
Media Interviews
Top Flight Newswire
topflightmedia.com | custom.relevant.unique.
What we do…PA Outreach
Radio PA produces and distributes state news from across Pennsylvania with special emphasis on the governor’s office and activity at the state capitol building.
Radio PA also offers a full range of state sports, weather and special programming options to affiliated stations throughout the commonwealth.
Radio PA penetrates all urban, suburban, and hard to reach rural communities of the Keystone State.
Radio PA provides unmatched cost efficiencies in prime radio listening time slots.
Radio PA reaches 2.1 million adults per week, listening on over 59 stations that collectively, make up the 2nd largest metro in the state.
topflightmedia.com | custom.relevant.unique.
What we do…Sponsorships
Top Flight Media understands that
sponsorships are much more than hanging a
banner and displaying a logo…for us, it’s
about designing, negotiating and
implementing the opportunity to “own the
right experience” for maximum brand
presence.
As a complement to the brand idea, we
develop sponsorship programs to add
dimension to the overall consumer
experience.
Top Flight Media’s relationships and
resources provide huge savings for every
client.
Sports Marketing
Endorsements
Entertainment
Music: Tours, Artists,
Live Events & Festivals
Movie Premieres
topflightmedia.com | custom.relevant.unique.
What we do…Promotions
Maximizing brand power to inspire
loyalty through promotions may be
essential when defining your
“consumer connection” moment.
We have mastered the art of
creating experiences that inspire
brand allegiance.
Multicultural
Gen-Pop
Sampling
Events
Social MediaMobile
Marketing
Promotions
topflightmedia.com | custom.relevant.unique.
What we do…Interactive
Our team stays current with the
ever changing High-Tech Age
we live in.
By Defining the appropriate
path, we Deliver to the target
consumer a relevant Digital
application to ignite activation.
Texting Programs
Email Marketing
Database Collection
Micro-site Development
Satellite Video Conferencing
Mobile Applications
Define, Deliver, Digital
topflightmedia.com | custom.relevant.unique.
How we do it…P
rod
ucti
on • 72,000 Square Foot
Media Facility
• Television Production Studios
• Audio Production Studios (5)
• Full service Video Editing Booths (3)
• Viewing Studios (3)
• Remote Control full service Insert Studio A
cti
vati
on • Event Management
• On-site Coordination
• Promotional Teams
• Hospitality
• Full production capabilities
Cre
ati
ve • Full Graphic Design
Team
• Logo Creation
• Web Design
• Animation
Top Flight Media operates as an extension of your brand
Top Flight Media takes your working media/promotional dollars and keeps them working.
The in-house services listed allow us to cut out the middle man and keep your investment
on track by going direct to brand exposure…not outsourcing!
topflightmedia.com | custom.relevant.unique.
Top Flight Media can bring
continuity that is seamless from
beginning to end.
Thank you for considering us as an
added resource to your
organization.
We understand your commitment to
your consumers and we mirror your
support in every initiative.
Top Flight Media can continue to
prove to be an invaluable and vital
addition as clients begin
promotional planning.
Contact Information:
Steven Kurtz
717-910-2974