TopTop CompaniesCompaniesStarbucks Coffee Starbucks Coffee

By: Kelsey WinchesterBy: Kelsey Winchester

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HistoryHistory

• Starbucks coffee has come a long Starbucks coffee has come a long way. They opened their first store in way. They opened their first store in 1971 located in Seattle’s Pike Place 1971 located in Seattle’s Pike Place Market. After that, they started Market. After that, they started building relationships and adding building relationships and adding new things to their menu. The main new things to their menu. The main reason why they are successful is reason why they are successful is because they invented drinks that no because they invented drinks that no one else has and everyone wants. one else has and everyone wants.

ProductsProducts

Tall Grande Venti

White Chocolate Mocha

$3.20 $3.75 $4.00

Caramel Macchiato $2.80 $3.40 $3.65

Cappuccino $2.55 $3.10 $3.40

FactsFacts

• Starbucks company is located at Starbucks company is located at 2401 Utah Avenue South, Seattle, 2401 Utah Avenue South, Seattle, WA 98134. WA 98134.

• Starbucks has about 200,000 Starbucks has about 200,000 employees.employees.

• Starbucks started in 1971. Starbucks started in 1971. nownow thenthen

CEOCEO

• CEO- Howard SchultzCEO- Howard Schultz• Revenue: US $9.441 Revenue: US $9.441

billion.billion.• Stock price: $9.58Stock price: $9.58• 5 yr. performance: $9.545 yr. performance: $9.54

CompetitorsCompetitors

• Dunkin DonutsDunkin Donuts• Seattle’s BestSeattle’s Best

SuccessfulSuccessful

• They have set up their business that They have set up their business that is all about people worldwide.is all about people worldwide.

• They have some of the best payment They have some of the best payment plans and benefit packages for their plans and benefit packages for their farmers and employees.farmers and employees.

• Customer service is a high priority. Customer service is a high priority.

AdvertisingAdvertising

• Starbucks Frappuccino. Work can Starbucks Frappuccino. Work can wait. wait.               Smooth out your day,               Smooth out your day, everyday everyday

• Bring on the day (double shots)Bring on the day (double shots)• Methods: Commercials and MailMethods: Commercials and Mail