Top Apparel and Accessories retailers on Facebook: US Top 100 vs. European Top 100

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APPAREL & ACCESSORIES RETAILERS ON FACEBOOK: US TOP 100 vs. EUROPEAN TOP 100 campalyst.com

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Page 1: Top Apparel and Accessories retailers on Facebook: US Top 100 vs. European Top 100

APPAREL & ACCESSORIES RETAILERS ON FACEBOOK:US TOP 100 vs. EUROPEAN TOP 100

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Page 2: Top Apparel and Accessories retailers on Facebook: US Top 100 vs. European Top 100

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How many fans do they have?

UNITED STATES

EUROPE

Average number of Facebook fans for TOP 100 pages

2,595,4121,521,139

NUMBER OF FANS

1,000,000+100,000 - 1,000,000

< 100,000

UNITED STATES EUROPE

Breakdown of Facebook pages in the TOP 100 list by fan count

4654

2347

300

Maximum and minimum number of fans in the TOP 100 list

NUMBER OF FANS

MAXMIN

UNITED STATES EUROPE

18,565,09514,916

36,624,057124,035

Page 3: Top Apparel and Accessories retailers on Facebook: US Top 100 vs. European Top 100

18,565,095

14,906,697

14,068,770

15,209,125

13,942,962

36,624,057

13,989,464

13,131,354

22,475,708

11,259,491

Which brands have most fans?Largest Facebook pages in each of the TOP 100 lists in terms of the fan count

United States Europe

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Page 4: Top Apparel and Accessories retailers on Facebook: US Top 100 vs. European Top 100

How engaged are their fans?

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ENGAGEMENT

LIKESCOMMENTS

SHARES

UNITED STATES EUROPE

Total engagement for TOP 100 Facebook pages in 2013

18.5M0.5M1.1M2.7 M

ENGAGEMENT

LIKESCOMMENTS

SHARES

UNITED STATES EUROPE

Average engagement per 1,000 fans

121.83.17.310.3

51.6M1.7M

UNITED STATES

EUROPE

Total average engagement (likes + comments + shares) per 1,000 fans

215.5132.2

198.76.5

Page 5: Top Apparel and Accessories retailers on Facebook: US Top 100 vs. European Top 100

Who’s got most engaged fans?

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935

872

808

878

802

1,536

1,002

899

1,003

762

United States Europe

Facebook pages with the highest engagement (likes + comments + shares) per 1,000 fans

Page 6: Top Apparel and Accessories retailers on Facebook: US Top 100 vs. European Top 100

What content do they publish?

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Type of status updates published by TOP 100 Facebook pages in 2013

United States Europe

Pictures)82%)

Links)9%)

Text)7%)

Other)2%)

Pictures)87%)

Other)1%)

Text)5%)

Links)7%)

Page 7: Top Apparel and Accessories retailers on Facebook: US Top 100 vs. European Top 100

When do they publish?

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Time of status updates publishing by TOP 100 Facebook pages in 2013

United States, PST Europe, BST

6AM$%$12PM$55%$

12PM$%$6PM$41%$

12AM$%$6AM$4%$

6AM$%$12PM$28%$

12PM$%$6PM$51%$

6PM$%$12AM$21%$

Page 8: Top Apparel and Accessories retailers on Facebook: US Top 100 vs. European Top 100

TOP 10 MOST ENGAGED PAGESUNITED STATES

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Brand Number of Fans Avg. Engagement per 100 Fans

Karmaloop 935,487 1,536

Barneys New York 417,538 1,003

Foot Locker 5,016,629 1,002

Men’s Wearhouse 343,084 899

Timberland 1,122,604 762

Maurices 1,154,251 737

Nordstrom 2,075,423 735

Chico’s 537,805 684

Saks Fifth Avenue 487,452 681

Sierra Trading Post 230,106 644

Page 9: Top Apparel and Accessories retailers on Facebook: US Top 100 vs. European Top 100

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Brand Number of Fans Avg. Engagement per 100 Fans

Long Tall Sally 14,920 936

Joe Browns 28,678 878

Sergio Rossi 190,741 872

Joules 142,515 808

Wallis 59,728 802

MANGO 5,820,213 593

Loewe 276,915 537

Massimo Dutti 396,610 514

Emilio Pucci 153,858 479

Stradivarius 1,256,085 464

TOP 10 MOST ENGAGED PAGESEUROPE

Page 10: Top Apparel and Accessories retailers on Facebook: US Top 100 vs. European Top 100

How we calculated

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• We compiled the list of top apparel and accessories retailers based on the US TOP 500 and EUROPE TOP 400 list from www.internetretailer.com

• In case a holding company was listed in either US TOP 500 and EUROPE TOP 400 we added all brands owned by the subject holding company

• We shortened the list to TOP 100 in the United States and Europe based on the number of Facebook fans as of June 7, 2013

• Using Facebook API we collected all status updates published by the respective Facebook pages since January 1, 2013 and until June 7, 2013

Page 11: Top Apparel and Accessories retailers on Facebook: US Top 100 vs. European Top 100

Interested to learn more?

http://blog.campalyst.com/

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