Top 60 Marketing Tips
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Transcript of Top 60 Marketing Tips
Top 60 Marketing Tips
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Don't Get Lost In The Crowd
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Does Your Image Need Improvement? (Everything Is Marketing).
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What Does Your Desk Say About You?
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What Does Your Receptionist Say About Your Business?
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You Have Got To Have A Good Intro
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Clean Up Your Reception area (or Waiting Room).
(Apply The "Average Waiting Time X 2 Test")
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Prepare An Elevator Pitch
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Invest In A Really Good Website
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Give Something Meaningful Away
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Always Have Copies Of Your Published Articles On Your Web Page
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Have You Googled Yourself Lately
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Never Underestimate The Power Of Google For Enhancing Your Credibility And Visibility
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Does Your Business Card Say Anything Interesting About You
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PDF First (Send Documents In PDF)
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Just Say "Thank You"
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Don't Just Be A Joiner, Be A Leader
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Don't Play By Yourself (Work With Others)
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File/Deal Closing Letters Are An Absolute Must
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Do You Have A Written Marketing Plan
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Be Aware Of Your Online Persona
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Get Your Ducks In A Row (Marketing Messaging And Accountability Vs. Messaging)
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Identify Repetitive Tasks And Develop Automated Systems With Fixed Fees You Can Market
www.ProcessMaster.com
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Sit Next To A Stranger
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Keep Your e-Communication List Private - Use "BCC"
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Build Something Unique That Defines You
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Consultants: Keep A Referral Log
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Create And Maintain Compelling Marketing Materials
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Separate The Wheat From The Chaff (Find Out Where Best Clients Found You)
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Surf The Web For Great Ideas
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What Goes Around Comes Around (Use Clients Services)
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Don't Set Yourself Up For An Ethics Violation, Follow Advertising Rules
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By Your Clients Some Pizza
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Set Up Form Letters To Follow Up Business Cards You Receive
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Don't Be The Last To Know (Google Alerts)
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You've Got To Be Accessible
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Boot Your Worst Clients
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Find The Right Clients
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Read Books
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Its OK To Boast A Bit, But Be Careful When Promoting Results
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Rubber Stamp It
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To Blog Or Not To Blog (RSS)
http://blog.ProcessMaster.com
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Use An Email Signature
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If You Don't Have Time To Blog, Make Time To Podcast
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Ask Your Clients For Suggestions (Client Advisory Committees)
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Every Firm/Company Must Have A Written Marketing Plan
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Include Contact Information At The End Of Your PowerPoints
Thank YouContact me as
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No more than 5 points per Power Point Slide
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Don't Just Send Your e-Newsletter And Think Its Being Received, Track It (Campaigner.com)
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Brainstorm For Your Community
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You Cannot Have A Marketing Plan Without A Budget
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Create News Your Clients Can Use
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Get Your Hair Done (Get To Know The People Who Also Serve The Clients You Want To Serve)
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Marketing Is A Team Sport, Don't Let Sales People "Opt Out", But Don't Expect Equal Results From All
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Use Online Clipping Services To Keep You Information About Clients And Issues That Are Important To Them
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Look Successful But Not Too Much | Don't Blow Your Own Horn Too Loudly
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Great Royalty Free Graphics For Your Newsletters And PowerPoints
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Don't Do Bad Power Point
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Don't Ignore Future Customers Or Your Family
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Don’t Exibit At A Trade Show You Have Never Been To Before As A Delegate
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Bad Publicity Stays With You
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Brought to you byProcessMaster
The Business Process Discovery Software that
turns Text into Diagram into Code
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Brought to you byProcessMaster
The Business Process Discovery Software that
For Documentation & Automation
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