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Top 5 Ways E-Mail Mining & E-Mail Analytics

Help Contain Costs & Generate Revenue

Using E-Mail Mining & E-Mail Analytics

For Co$t Containment

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1. Identify Poor Performers Early On

Do you know how your top

performers communicate

via e-mail?

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What are your top performers doing differently in their e-mails than the underdogs?

E-Mail Frequency

E-Mail Sentiment

# of E-Mail Communications

Use E-Mail Analytics to understand how your top

performers communicate via e-mail:

E-Mail Language

C Players

Transform Your Employees

B Players

A Players

From Underdogs To Top Sellers

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Make The Change Before It Impacts…

You (Sales VP)

Your Company

Your Customers

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Problem:

2. Get To The Root Cause Of Customer Churn Issues

Solution:

High customer

churn rate –

customers running

out the back door

Use E-Mail Analytics to identify early warning signs

in e-mails

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Fact: You Can Prevent Customer Churn

How can E-Mail Analytics help?

2. Mine e-mails for any indication of customer

dissatisfaction

1. Identify words and phrases associated with

customer churn

3. Get warnings sent directly to you

4. Get involved before the situation becomes

irreparable

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Using E-Mail Mining & E-Mail Analytics

For New $ources Of Revenue

3. Create New Products & Services From Customer Complaints

Customers express frustration and

concerns via e-mail

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Do you spot any trends

within the e-mails?

Are these e-mails stored in the ticket tracking system?

With E-Mail Analytics, your company can uncover valuable information:

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• Negative

sentiments

• Suggestions for

improvement

• Problems not being addressed • Complaint

s

• Complications

You have all the data – now use it!

Don’t Just Be TacticalShort Term Resolution

Resolve the problem

Please the

customer

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Satisfy this one

customer…

at this one specific

moment.

Result:

Instead – Be Strategic

ideas could be buried in millions of

new product new service

OR

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(Think Long Term)

improved process

OR

What Does This MeanFor Your Company?

You’re not just resolving the issue for this one customer.

You’re also keeping your future customers in mind!

Tactical Strategic

4. Keep Track Of Your Customer BaseTo Optimize Marketing Effectiveness

Are your reps puttin

g ALL of the

customer contact info in your CRM?

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Fact: You can’t rely on your reps to enter contact info into the CRM

Your reps enjoy interacting with clients

NegativePositive

Critical contact info is not being recorded

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You Need E-Mail Mining To…

• Extract valuable contact info from emails

• Capture valuable ‘tribal knowledge’

• Uncover new product & service ideas

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So When It Comes Time To Launch That Marketing Campaign…

you can communicate to everyone who will be receptive to your

messages!

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5. Don’t Miss Out On OpportunitiesWhen Your Sales Rep Leaves

Your rep may be out the door …

but don’t let valuable

opportunities go too!

Sales LeadsSales

Opportunities

Contact Info

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If You Utilize E-Mail Mining…

You can pick up right where your

sales rep left off!

Minimize Losses

Maintain Connections

Resume Sales Discussions

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For more information, check out our blog at www.databahn.com/blog

@844databahn

Databahn

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media!

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