GETTING STARTED WITHLEAD GENERATION: OURTOP 5 TOOLS

Ollie Whitfield

MARKETING IS ABOUT MONEYIt's more important now than ever before to demonstrate ROIdigital marketing. If you're not making money, you're makingloss. When using social media and content marketing, mixed

with email marketing you'll need to spend time to make eachthem work. The challenge is making the time stack up as pro

There are tools you can use to help make that easier. Usingmarketing automation, CRM and many other tools you can

deliver a more professional, effective system to attract, conveand interact with leads. Here's our top 5...

ACT ONAct-On is a software based platform that attaches to yourwebsite and can score leads based on traffic, manage emailmarketing and inbound marketing campaigns as well asmarketing automation. The software will integrate with arange of other tools you can use for social media marketing

too.

SALES FORCESales Force are industry leaders in CRM using cloud

computing to help businesses manage leads, website trafficinformation and a range of other information sets based on

the industry of your business. They are a well knowncompany for a reason, their software is top notch and many

people use it every day.

HUBSPOTHubspot is a software-as-a-service product that can helpbusinesses manage SEO, Email Campaigns, Content, SocialMedia Marketing and Inbound Marketing. Founded in 2006,Hubspot has established itself as a big name in its industryand within good reason, its platform is highly rated and

known for its ease of use.

INFUSIONSOFTInfusionsoft offers a platform to manage lead generation,customer lifecycles, marketing automation and email

marketing. Not the biggest of companies and names in itsindustry, Infusionsoft has been in operation for over 10 years

and this is a testament to the platform itself.

HATCHBUCKHatchbuck is a CRM and automated marketing softwarethat has been specifically created and based around theneeds of small businesses looking to improve their

marketing and CRM capabilities. This tool is more suited andshaped around the needs of small businesses.

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