Tuesday June 10th 2014B2B Social Media: Top 5 Tips

Follow @marickab and @galwaymarketing

Outline

B2B Social Media Marketing – Top 5 Tips

1. Google+ - SEO,;

2. Thought Leadership – Content is still very much King;

3. Social Media Outlets – it’s not just about LinkedIn;

4. Email is NOT dead;

5. Monitor, Measure and Convert.

Persistence

1.GOOGLE +It’s not dead…It’s

really just beginning

Google + :B2B Social Media

• SEO value, Google + offers ranking value for posts made on the platform. (Google Authorship)

• According to the Global Web Index’s Social Steam Report, Google + has made 225% increase in users ages 35-44, which is the target age range for decision makers

• Google Hangouts makes product demonstrations, business meetings, trade shows, and several other B2B applications a simple click on the Google + platform.

Google + :B2B Social Media

• Set up Google + Authorship – SEO. • Research and join appropriate

communities. • Utilise visuals as much as possible

for Google+. • Consider using Google Hangout’s for

webinars with clients. (record so can be shown again at a later stage).

2.THOUGHT LEADERSHIP

YOU are the EXPERT!!Content remains' KING!

Social reach is the new

word-of-mouth referral

engine

Content Marketing

• In the world of marketing, content has always reigned supreme, and it has not changed for 2014.

• B2B social media marketing has made marketing focus on quality content. According to the B2B State of Content Marketing study, 58% of marketers are looking to increase their budget for content marketing in 2014.

• This refocusing on content reiterates the fact that businesses love valuable content just as much as consumers.

Most Successful Content for B2B Social Marketing Strategy

THE10-4-1 RUL

E

Links to third- party articles

Links to companyblog posts

Link to a company landing page

3.SOCIAL MEDIA

OUTLETS?Facebook and Twitter are not

for B2B… WRONGTreat every case differently

Provethe CEOWrong

B2B Social Media

Share lots oflinks

Top B2B Social Media Examples

1. Dell

3. Hubspot

2. Cisco

@JeffreyLCohen

Social media amplifies the effectiveness of offline marketing.It doesn’t replace it.

“

Tweet This!#B2BSM

”

4. EMAIL IS NOT DEAD

Email IS Social

Email Marketing for B2B

• Build your email list through existing databases AND SOCIAL MEDIA.

• In order to avoid the ‘spam’ label, ensure you provide receivers with quality content that is useful.

• Create urgency where possible – ‘Free Google Analytics Guide available for 1 week only’.

• Create an archived version of the email for sharing in social media.

Why should you do Email Marketing?

1. For every $1 marketers spend on email, the average ROI is $40. (Direct Marketing Association)14 Email Marketing Statistics You Need to Know image Email Marketing ROI

2. More people are reading email on their phones than on the desktop or on webmail (and 85% of them are using an iOS device). (ReturnPath)

3. B2B marketers listed email as one of the top three tactics for lead origination. (Forrester)

5. Monitor, Measure and

ConvertTest, Test, Test

CostofCustomer Acquisition

60%of the salescycle is

over – before a

buyer talks to your

salesperson.

CORPORATE EXECUTIVE BOARD: BIT.LY/ZUB2I7

Monitor and Measure

• Social Media marketing can be made extremely transparent.

• Monitoring and measuring the success of your campaigns, will allow you to make decisions about the tools and platforms that work well for your B2B strategy.

• Find out an monitor Cost per Acquisition.

• Think; Google Analytics, Conversion Tracking, and Social Media Measurement tools such as; Hootsuite; Tweetreach, Klout, Social Mention and more.

B2B SOCIAL MEDIA IS ABOUTSELLING

Summary

1. Make sure your using Google+ Authorship for SEO.

2. Position your company and staff as ‘Thought Leaders’ – Content Marketing is STILL key.

3. Test and research what Social Media worsk best for your B2B Marketing strategy – Do not dismiss Facebook and Twitter stright away.

4. Email IS Social; create enticing emails and provide value.

5. Monitor, Measure, Measure and Measure!!

Reading

• The B2B Social Media Book – Become a Marketing Superstar.

• From a Hubspot, Inbound Marketing Strategist

Check out the following links

• B2B Social Media- http://socialmediab2b.com/category/social-networks/

• Top 5 Tips, B2B Social Media - http://tweet4ok.com/2014%E2%80%B2s-5-top-social-media-marketing-tips-b2b/

• B2BMarketing - http://www.b2bmarketing.net/

Follow @marickab and @galwaymarketing

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