Top 5 Social Media Tune-Ups 2014 - 5 Simple Marketing Tips!
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Social media can seem overwhelming and time- consuming. But if you follow these 5 steps and get your social media foundation solid, you will be in good shape for your social media marketing for 2014. I offer private and group consultations, coaching, in-house corporate training, public speaking and more. Contact me: [email protected]
Transcript of Top 5 Social Media Tune-Ups 2014 - 5 Simple Marketing Tips!
Agenda
• Social Media Overview !
• 5 Top Social Media Tips!
• Questions and Answers
Resources
• Karen’s Facebook Business page: !
• www.facebook.com/karen.kefauver.business!
• Website: www.karenkefauver.com!
• Email: [email protected]
• Introduct!
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• 4:15-4:30 Questions and Answers, Evaluations
� A word about my background... �
Karen Kefauver �•Social Media Consultant �• Sports/Travel Writer�
•www.karenkefauver.com�
Why bother?
• Include photos in almost every Facebook post! !
• Twitter is a link economy - nearly all Tweets have links!!
• CROP Pictures!!
• Shoot Videos 1-2 minutes
Your Biz Marketing
• Website!
• Mobile Website!
• Newsletter (monthly, quarterly)!
• Blog (daily, weekly)!
• Email marketing!
• Facebook, Twitter, LinkedIn, Google Plus, Pinterest and You Tube (Flickr, Yelp, Trip Advisor, Real Estate Sites)!
• Traditional Media - Newspaper, Radio, TV, Yellow Pages
Social Media Overview • Biggest Players:!
• Facebook (owns Instragram)!
• Twitter!
• LinkedIn!
• YouTube (owned by Google)!
• Google+!
• Pinterest (driven by photos)!
• All point to your website, integrated with Blog, Newsletter, Email, other Advertising in Print, TV, Radio.!
Why bother?
Social Media for Teens
• Instagram - A platform that lets users snap, edit, and share photos and 15-second videos !
• Snapchat - Messaging app that lets users put a time limit on the pictures and videos they send before they disappear.!
• Tumblr - A cross between a blog and Twitter: It's a streaming scrapbook of text, photos, and/or videos and audio clips. Users create and follow short blogs, or “tumblelogs.”
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Social Media Tip #1 PHOTOS
• WAYS TO BE ON FACEBOOK:!
• 1. Personal Facebook Profile (Timeline)!
• 2. Business Facebook (Page)!
• 3. Facebook Group
Facebook Personal
Facebook Business
Facebook Biz Photo
Kirby You Tube
Kirby Twitter
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Social Media Tip #2 VIDEO
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Social Media Tip #2 VIDEO
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Social Media Tip #2 VIDEO
Average Vine user between 13 and 25 years old — otherwise known as Millennials.
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Social Media Tip #2 VIDEO
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Social Media Tip #3 MOBILE
Mobile Phone Sites
Karen’s Mobile Phone Site
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• Designed by Eric Bloom of Mobile MarCom
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Social Media Tip #4 PAY TO PLAY
Social Media $$$
• 1. Social media advertising/budgets growing!
• U.S. companies spent a combined $5.1 billion on social media advertising last year, and that number is expected to increase to $15 billion by the end of 2018, according to BIA/Kelsey.!
• In addition to social media manager, everyone participates!
• Mobile advertising growing
Facebook Ads
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Social Media Tip #5 CONTENT IS KING
What to Post
Facebook Tip• Give people a reason to become fans !
• Explain the benefits!
• Tell them HOW to become friends!
• Always use a Call-to-Action - You should always have a specific reason behind each status update. Ask them to take action!!
Social Media ChecklistAltimeter offers this checklist: 1. Have a clear sense of business purpose on your social media platforms 2. Educate managers, employees, and stakeholders on your privacy and community policies. 3. Have a mindset ready for a long-term commitment. 4. Be ready to engage with people who have negative things to say. 5. Have a dedicated team that's ready to engage. 6. Create a content calendar that's loaded with meaningful content. 7. Set up a plan to triage or deal directly with customers. 8. Make sure you have the ability to measure your results and report them. !Source: http://www.altimetergroup.com/
Social Media Summary • What You Can Do!
• Use PHOTOS!
• Shoot VIDEO!
• Create Social Media BUDGET !
• Comment on Facebook page posts!
• Always comment on other people’s comments
Promote Social Sites
• Your website!
• Your business cards!
• Your storefront window!
• Your front desk!
• Print advertisements!
• Email signature!
• Newsletter, blog, other social media networks
Measure!
• Measure your Facebook marketing efforts as well as you can!
• Use Facebook Insights and Google analytics !
• Facebook Insights provides metrics around their content. !
• Page owners are better equipped to improve their business with Facebook IF they understand and analyze trends within user growth and demographics, consumption of content, and creation of content.
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• Smartbrief: https://www.smartbrief.com!
• Social Media Examiner: Guide to the social media jungle, http://www.socialmediaexaminer.com!
• Techcrunch: http://techcrunch.com!
• MEDIA: New York Times Tech Blog : http://bits.blogs.nytimes.com
Favorite Social Sites
Contact Karen
• I offer social media training for groups, corporate staff and private consultations.
• I present talks, classes and interviews
• Facebook: www.facebook.com/karen.kefauver.business
